Core Insights - The Morketing Summit 2025 will focus on the new ecosystem of marketing in China, discussing trends and transformations from 2025 to 2026 [2][3] - Key topics include brand building, channel innovation, AI-driven marketing growth, and podcast marketing, with participation from nearly 40 companies [2] Group 1: Marketing Trends - The discussions at the summit will shift from traditional advertising techniques to the broader changes in the marketing ecosystem, including consumer behavior and technological advancements [2] - Five major trends have been identified that will influence brand strategies and marketing decisions in 2025-2026 [2] Group 2: Emotional Economy - The concept of the emotional economy emphasizes that consumers are increasingly motivated by emotional connections rather than just product functionality [42][43] - Brands like McDonald's leverage emotional assets that resonate across generations, highlighting the importance of creating a sense of belonging and happiness for consumers [43] Group 3: Human-Centric Marketing - Human-centric marketing focuses on understanding users as individuals with emotions and motivations, rather than just data points [44] - This approach is driven by the decline in effectiveness of traditional marketing methods, necessitating brands to create content that resonates personally with consumers [44] Group 4: Content as Core Asset - In the fragmented media landscape, engaging content is essential for capturing consumer attention and driving brand loyalty [45] - Brands should develop a content strategy that includes basic product information, professional educational content, and value-driven narratives to connect with consumers [45][46] Group 5: All-Scene Marketing - The concept of "all-scene" marketing recognizes that consumer interactions occur across multiple touchpoints, necessitating a cohesive brand presence in various contexts [47][48] - Brands must ensure consistent experiences across different platforms and touchpoints to enhance consumer engagement and loyalty [49] Group 6: AI in Marketing - AI is a significant focus, with its potential to enhance marketing decision-making, content generation, and consumer engagement [50] - The summit will explore how AI can transform marketing strategies, improve efficiency, and create personalized consumer experiences [50][51]