Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative return of over 20% within the next six months [6][18]. Core Views - The company is focusing on expanding its product categories internally while also pursuing external growth through acquisitions. The performance in 2024 is expected to be impacted by fluctuations in the operations of its associate company, Weimeizi, and underperformance from its subsidiary, Shanenkang, leading to impairment provisions for long-term equity investments and goodwill [1][5]. - The company has a significant production capacity for toothbrushes and wet wipes, and it is actively expanding its toothpaste category, with production capacity increasing from 60 million to 120 million units [3]. Financial Performance Summary - In Q1 2025, the company achieved revenue of 320 million yuan, a year-on-year increase of 13.3%, but the net profit attributable to the parent company was 10 million yuan, a decline of 34.5% year-on-year [1]. - For the full year 2024, the company reported revenue of 1.3 billion yuan, up 21.8% year-on-year, but a net loss of 80 million yuan, a significant decline of 183.6% year-on-year [1][10]. - The gross margin for 2024 was 23.9%, an increase of 0.7 percentage points year-on-year, with specific margins for oral care and wet wipes being 22.6% and 23.5%, respectively [2][11]. Product Segment Summary - In 2024, toothbrush revenue was 500 million yuan, an increase of 8.5% year-on-year, with sales volume reaching 420 million units, a rise of 14.7%. The average price per unit decreased by 5.5% to 1.19 yuan [1]. - Wet wipes generated revenue of 390 million yuan, up 15.3% year-on-year, with sales volume of 5.28 billion pieces, an increase of 19.0%, while the average price per unit decreased by 4.0% to 0.07 yuan [1]. Strategic Initiatives - The company is enhancing its support for its subsidiary, Shanenkang, focusing on developing major customer relationships and implementing performance evaluation mechanisms to improve its financial performance [4]. - The company is also prioritizing the development of its own brand products alongside its ODM business, aiming for scale growth in toothpaste, toothbrushes, and orthodontic care products while ensuring reasonable profit margins [3].