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加速构建促进农产品消费的良性生态
Zheng Quan Ri Bao· 2025-07-30 17:19
Core Viewpoint - The recent implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" by the Ministry of Agriculture and Rural Affairs and ten other departments aims to stimulate the consumption potential of agricultural products and address pain points in the agricultural product circulation sector [1][2]. Group 1: Policy Measures - The policy is designed to enhance the agricultural industry chain through improved infrastructure, innovative financial support, expanded sales channels, and promotion of industry integration, thereby accelerating the construction of a healthy ecosystem for agricultural product consumption [2]. - Key measures include breaking through circulation bottlenecks by providing innovative financial support, particularly in cold chain logistics, brand marketing, and production-sales connection channels [2][3]. Group 2: Financial Innovation - There is a growing demand for high-quality specialty agricultural products, necessitating financial and technical empowerment to address existing bottlenecks in the industry chain [2]. - The development of specialized financial products, such as "agricultural product supply chain finance," is suggested to alleviate funding pressures for small and medium-sized enterprises by including orders, warehouse receipts, and accounts receivable as collateral [2]. Group 3: Digital Empowerment - The rapid development of the digital economy highlights the importance of e-commerce platforms in empowering agriculture, with recommendations for local optimization of algorithms and the establishment of a quality traceability system for agricultural product live streaming [3]. - Initiatives such as training "farmer anchors" and providing preferential traffic for high-quality agricultural products on e-commerce platforms are proposed to enhance market reach [3]. Group 4: Cultural and Experiential Integration - The integration of agricultural products with cultural and experiential values is encouraged, suggesting the development of themed routes and experience zones around major sports events and cultural festivals [3]. - This approach aims to create new consumption scenarios that connect agricultural products with tourism, enhancing visibility and accessibility for consumers [3]. Group 5: Overall Impact - Agricultural product consumption is positioned as a crucial support for expanding domestic demand strategies, with a call for localized measures to create synergy between policies and industries [3]. - The ultimate goal is to unlock the vast potential of agricultural product consumption, providing sustained momentum for rural revitalization and solid support for the construction of a new development pattern [3].