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加速构建促进农产品消费的良性生态
Zheng Quan Ri Bao· 2025-07-30 17:19
Core Viewpoint - The recent implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" by the Ministry of Agriculture and Rural Affairs and ten other departments aims to stimulate the consumption potential of agricultural products and address pain points in the agricultural product circulation sector [1][2]. Group 1: Policy Measures - The policy is designed to enhance the agricultural industry chain through improved infrastructure, innovative financial support, expanded sales channels, and promotion of industry integration, thereby accelerating the construction of a healthy ecosystem for agricultural product consumption [2]. - Key measures include breaking through circulation bottlenecks by providing innovative financial support, particularly in cold chain logistics, brand marketing, and production-sales connection channels [2][3]. Group 2: Financial Innovation - There is a growing demand for high-quality specialty agricultural products, necessitating financial and technical empowerment to address existing bottlenecks in the industry chain [2]. - The development of specialized financial products, such as "agricultural product supply chain finance," is suggested to alleviate funding pressures for small and medium-sized enterprises by including orders, warehouse receipts, and accounts receivable as collateral [2]. Group 3: Digital Empowerment - The rapid development of the digital economy highlights the importance of e-commerce platforms in empowering agriculture, with recommendations for local optimization of algorithms and the establishment of a quality traceability system for agricultural product live streaming [3]. - Initiatives such as training "farmer anchors" and providing preferential traffic for high-quality agricultural products on e-commerce platforms are proposed to enhance market reach [3]. Group 4: Cultural and Experiential Integration - The integration of agricultural products with cultural and experiential values is encouraged, suggesting the development of themed routes and experience zones around major sports events and cultural festivals [3]. - This approach aims to create new consumption scenarios that connect agricultural products with tourism, enhancing visibility and accessibility for consumers [3]. Group 5: Overall Impact - Agricultural product consumption is positioned as a crucial support for expanding domestic demand strategies, with a call for localized measures to create synergy between policies and industries [3]. - The ultimate goal is to unlock the vast potential of agricultural product consumption, providing sustained momentum for rural revitalization and solid support for the construction of a new development pattern [3].
河北定州:千年古城解锁文旅密码
Ren Min Wang· 2025-05-04 07:56
Core Insights - The cultural tourism industry in Dingzhou is thriving, with a focus on historical and cultural experiences, particularly around the ancient imperial examination culture and local attractions [1][5][10] - The city is leveraging its rich historical heritage and natural beauty to attract tourists, with events like the third Rose Cultural Tourism Week showcasing its floral industry and cultural significance [7][8] Group 1: Cultural and Historical Attractions - Dingzhou's historical sites, such as the Kaiyuan Temple Tower, known as "China's First Tower," and the Dingzhou Museum with over 50,000 artifacts, are major draws for tourists [3][4] - The immersive experiences offered, including traditional performances and educational activities related to Confucian values, enhance visitor engagement and cultural appreciation [5][6] Group 2: Tourism Development and Economic Impact - The city has developed a comprehensive tourism strategy that integrates cultural, agricultural, and recreational elements, aiming to create a diverse range of tourism routes [7][8] - Dingzhou's floral industry, with over 280,000 acres dedicated to plant cultivation and an annual sales revenue of 1.5 billion yuan, is positioned as a key economic driver in conjunction with tourism [7][8] Group 3: Visitor Experience and Feedback - Tourists express high satisfaction with the accessibility, hospitality, and variety of experiences available in Dingzhou, contributing to its reputation as a desirable travel destination [10] - The combination of rich cultural activities and local cuisine enhances the overall visitor experience, making Dingzhou a popular choice for both leisure and educational travel [10]