Core Insights - The 138th China Import and Export Fair (Canton Fair) showcased over 230 enterprises in the rural revitalization product exhibition area, highlighting the popularity of specialty food products such as canned goods, seasonings, and candies [1] - Guangdong agricultural products are gaining international trust due to continuous upgrades in industrial technology, ensuring quality and compliance with international standards [2][3] - The trend towards brand recognition is becoming crucial for Guangdong agricultural enterprises to enhance value-added products in a competitive international market [2][6] Group 1: Product Development and Standards - Guangdong enterprises are adopting industrial management practices for "non-standard" agricultural products, creating detailed internal specifications to ensure quality and consistency [3] - The implementation of standardized practices has significantly reduced transportation losses for products like winter melons from an industry average of 15% to below 5% [3] - The successful application of these standards has led to the development of a range of products, including baby pumpkins and sweet potatoes, enhancing the overall quality of Guangdong's agricultural output [3] Group 2: International Market Engagement - Companies like Guangdong Yingjinqian Haibao Food Co. have successfully entered the European market by aligning their products with international standards, obtaining various certifications such as FDA and EU certifications [2] - The acceptance of canned foods is increasing among overseas consumers, allowing products to transition from niche markets to mainstream retail [2] - The scale and standardization of the tilapia industry in Maoming have impressed international buyers, leading to expectations for long-term supply chain partnerships [6] Group 3: Brand Development and Market Strategy - Many enterprises are shifting focus from OEM (Original Equipment Manufacturer) to establishing their own brands to enhance market recognition and profitability [6] - The Guangdong provincial government has initiated a marketing system to promote local agricultural brands, with successful examples including Xu Wen pineapple and Suixi dragon fruit [6][7] - The Ministry of Agriculture and Rural Affairs has recognized several Guangdong brands in its 2025 Agricultural Brand Cultivation Plan, indicating the province's commitment to brand development [7]