Group 1 - The core viewpoint of the news is the implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" by the Ministry of Agriculture and Rural Affairs and ten other departments to boost agricultural product consumption through various measures [1][2] - The plan includes 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating the market [1][2] - The emphasis is on enhancing the quality of "three products and one standard" (green, organic, high-quality, and geographical indication agricultural products) and developing new processing products [2][3] Group 2 - The plan prioritizes optimizing the supply of green and high-quality products to meet diverse consumer demands, with a focus on quality evaluation and grading [2][3] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, high-quality, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024 [2] Group 3 - The plan aims to develop new types of processed products, including diverse snacks and health drinks, to cater to the convenience needs of younger consumers [3] - Strengthening brand development is crucial for enhancing the quality of "three products and one standard," with initiatives to improve brand marketing and service capabilities [3] Group 4 - The plan recognizes the trend of diversified and integrated agricultural product consumption scenarios, emphasizing the importance of experiential and interactive consumer engagement [4][5] - It proposes innovative festival and exhibition platforms to stimulate urban and rural consumption markets, including activities like "Harvest Festival" and themed promotional events [4] Group 5 - The plan highlights the importance of rural tourism and cultural activities as significant avenues for agricultural product consumption, promoting the integration of agriculture, culture, and tourism [5] - Financial support and innovative cultural activities are identified as key areas for enhancing rural tourism and agricultural consumption [5][6] Group 6 - The Ministry of Agriculture and Rural Affairs is developing a national market system development plan for agricultural products, focusing on cold chain logistics and post-harvest processing capabilities [6] - The aim is to optimize the cold chain logistics network to ensure effective production, circulation, and consumption of agricultural products [6]