Core Viewpoint - The joint implementation plan by ten government departments aims to promote agricultural product consumption by optimizing supply, innovating circulation, and activating the market, aligning with new trends and characteristics in agricultural consumption [1] Group 1: Optimizing Supply of Quality Products - The plan emphasizes the need to optimize the supply of green and high-quality agricultural products, responding to the growing consumer demand for branded and functional food products [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories including grains, meat, and vegetables [2] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [2] Group 2: Enhancing Food Industry and Consumer Health - The food industry will focus on accelerating biotechnological applications, creating specialty food industry clusters, and expanding food consumption to improve the supply-demand match [3] - There is a shift in consumer demand from merely satisfying hunger to prioritizing quality and health, prompting initiatives to promote healthy dietary habits and nutritional public services [3] Group 3: Enriching Consumption Scenarios - The plan aims to diversify agricultural product consumption scenarios, encouraging activities like immersive picking experiences and live-streaming events to enhance consumer engagement [4] - The projected revenue for leisure agriculture in 2024 is nearly 900 billion yuan, indicating a vibrant sector that merges tourism and agriculture [4] Group 4: Improving Urban and Rural Consumption Infrastructure - China has a fresh agricultural product consumption scale of 1 billion tons annually, with logistics directly impacting consumption quality [6] - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be constructed to support agricultural product logistics, with a 15.8% year-on-year growth in online agricultural product retail sales anticipated [6] - The focus will be on enhancing cold chain logistics networks and establishing a comprehensive agricultural market system to ensure effective product flow from production to consumption [6]

Core Viewpoint - The joint implementation plan by ten government departments aims to promote agricultural product consumption by optimizing supply, innovating circulation, and activating the market, aligning with new trends and characteristics in agricultural consumption [1][3]. Group 1: Optimizing Supply - The plan emphasizes the need to enhance the supply of high-quality agricultural products, responding to the growing consumer demand for quality and personalized products [4]. - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [4]. - The annual provision of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of green food reaching 609.78 billion yuan in 2024 [4]. Group 2: Enhancing Food Industry - The food industry is focusing on accelerating the application of biotechnology, creating specialty food industry clusters, and expanding food consumption to improve the alignment of supply and demand [5]. - There is a shift in consumer demand from merely sufficient food to a focus on quality and health, prompting the development of nutritional health recipes and public services [5][6]. Group 3: Diversifying Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities like immersive picking experiences and live-streaming events to enhance consumer engagement [7]. - The projected revenue from leisure agriculture is nearly 900 billion yuan in 2024, indicating a vibrant area for tourism and new consumption experiences [7]. Group 4: Improving Infrastructure - China has a massive fresh agricultural product consumption scale of 1 billion tons annually, with logistics directly impacting consumption quality [9]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities are expected to be constructed to support agricultural product logistics [9]. - The focus will be on enhancing cold chain logistics networks and ensuring effective collaboration across departments to promote agricultural product consumption [9].