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Core Viewpoint - The article highlights the promotion of high-quality green agricultural products from Guangdong at the upcoming China International Meat Industry Exhibition in Xiamen, emphasizing the importance of these products in enhancing food quality and supporting local agriculture [2][5][6]. Group 1: Event Details - The 23rd China International Meat Industry Exhibition will take place from September 15 to 17, 2023, in Xiamen, featuring a national agricultural product promotion event [5][33]. - The Guangdong exhibition will showcase a diverse range of high-quality agricultural products, with nearly 30 enterprises presenting around 100 varieties [17][21]. Group 2: Agricultural Product Highlights - Guangdong boasts a total of 1,532 certified green and organic agricultural products, including 799 green foods, 92 organic products, 63 geographical indication products, and 578 national specialty products [13][14][15]. - The exhibition will feature various product categories such as grains, fruits, freshwater and seawater aquaculture, poultry, livestock, vegetables, and traditional Chinese medicine [10][11]. Group 3: Featured Products - Notable products from Guangdong include Cantonese rice, meat, tea, and fruits, with special emphasis on traditional dishes like Hakka salt-baked chicken, which has a history of over a thousand years [21][23][24]. - Seasonal fruits such as pomelo, lychee, and dragon fruit will also be highlighted, showcasing the region's unique flavors and the development of a comprehensive fruit industry [25][27][29].

Group 1: Core Initiatives - The 2025 China Farmers' Harvest Festival has launched a consumption season with initiatives to promote urban-rural consumption, including 25 measures from six e-commerce platforms and 34 measures from eight financial institutions [1] - A total of 36 major cities will jointly conduct activities to promote the consumption of "vegetable basket" products [1] Group 2: Supply Optimization - The agricultural sector is actively optimizing the agricultural industry structure, with 36,000 new certifications for green, organic, and geographical indication products since the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The total sales of green food reached 609.78 billion yuan in 2024, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2] Group 3: Food Processing and Consumption - The food industry is crucial for driving agricultural consumption, with 39 local specialty food items selected to boost consumption [3] - The construction of cold chain facilities has reached nearly 20 million cubic meters to enhance the efficiency of agricultural product circulation [3] Group 4: Nutritional Focus - The "Nutrition-Oriented" approach is emphasized in the new food and nutrition development plan for 2025-2030, aiming to integrate nutrition and health needs throughout the food supply chain [4] - There is a projected increase in demand for high-quality protein foods, with a focus on stabilizing meat and egg supplies while increasing aquatic products, dairy, and soy [4] Group 5: Food Innovation and Fiber Supply - There is a need to establish a food nutrition technology innovation system to address the dual issues of insufficient quality food supply and nutrient deficiencies [5] - The promotion of whole grain foods is essential to improve dietary fiber intake, with initiatives to develop new nutritious whole grain products [5] Group 6: Diverse Consumption Scenarios - The development of rural leisure tourism and new consumption scenarios is being promoted, with nearly 900 billion yuan in revenue from leisure agriculture expected in 2024 [6] - "Village-themed" cultural activities are emerging as popular consumption scenarios, showcasing agricultural landscapes and products [6] Group 7: Brand Development - The Ministry of Agriculture is implementing a brand cultivation plan to develop around 300 regional public brands, enhancing consumer confidence and brand influence [7] - A provincial agricultural brand directory has been established in 30 provinces, including 1,420 regional public brands and 2,302 product brands for focused cultivation [7]

Core Viewpoint - The article discusses a new implementation plan jointly issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating market demand to adapt to new consumption trends and characteristics [1][3]. Group 1: Optimizing Supply - The plan emphasizes the need to optimize the supply of green and high-quality agricultural products, responding to the growing consumer demand for branded products and functional foods [4]. - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [4]. - The annual total supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [4]. Group 2: Enhancing Food Industry - The food industry is encouraged to accelerate the application of biotechnology, create specialty food industry clusters, and expand food consumption to improve the alignment of supply and demand [5]. - There is a shift in consumer demand from merely filling stomachs to seeking quality and health, prompting initiatives to promote healthy dietary habits [5]. Group 3: Diversifying Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities like live-streaming and experiential marketing to enhance consumer engagement [6]. - The government will support various promotional activities to increase the visibility and accessibility of high-quality agricultural products in urban areas [6]. Group 4: Rural Tourism Development - The development of rural leisure tourism is highlighted as a means to activate rural resources and broaden income channels for farmers, with projected revenue of nearly 900 billion yuan in 2024 [7]. - The government plans to integrate agriculture with culture, tourism, and education to create new consumption experiences and promote local products [7]. Group 5: Improving Consumption Infrastructure - The construction of agricultural product logistics systems is being accelerated, with nearly 20 million cubic meters of cold chain facilities expected to be built by the end of 2024 [8]. - The focus is on enhancing cold chain logistics at the production level, with an additional storage capacity of over 98 million cubic meters planned [8]. Group 6: Implementation and Collaboration - The article emphasizes the importance of effective implementation and collaboration among various departments and local authorities to successfully promote agricultural product consumption [9].

Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, which aims to stabilize the agricultural market, increase farmers' income, and drive high-quality agricultural development through various measures [1]. Group 1: Optimizing Supply Side - Agricultural product consumption is increasingly focused on quality and personalization, leading to a rapid growth in demand for branded products and functional foods [2]. - Since the beginning of the 14th Five-Year Plan, 36,000 new green, organic, and geographical indication agricultural products have been certified, a 70% increase compared to the end of the 13th Five-Year Plan [2]. - The goal is to provide over 200 million tons of green and high-quality agricultural products annually, with sales of green food expected to exceed 600 billion yuan in 2024 [2]. Group 2: Promoting Quality - The plan includes improving the green food standard system and promoting the application of organic standards and production procedures to enhance production technology [3]. - The Ministry of Industry and Information Technology is focusing on upgrading the food industry by leveraging biotechnology and promoting deep processing of agricultural products [3]. Group 3: Innovating Distribution - The construction of a modern agricultural product distribution system is crucial for reducing circulation losses and improving product quality, with fresh agricultural product consumption reaching 1 billion tons annually [4]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be supported to enhance the distribution network [5]. - The plan emphasizes the need for digital, intelligent, and standardized transformation of the agricultural supply chain [5]. Group 4: Activating Market Demand - The plan aims to diversify agricultural product consumption scenarios, encouraging activities that promote local specialties and enhance consumer engagement [6]. - Rural leisure tourism is highlighted as a growing area for expanding consumption, with various activities designed to connect urban consumers with agricultural experiences [7]. - Brand agricultural products are increasingly favored by consumers, as they are seen as a guarantee of quality and credibility [7][8]. Group 5: Enhancing Nutritional Health - The plan addresses the need for improved nutritional health services, particularly for specific demographics such as students and the elderly, to promote balanced dietary consumption [8].

Core Viewpoint - The joint implementation plan by ten government departments aims to promote agricultural product consumption by optimizing supply, innovating circulation, and activating the market, aligning with new trends and characteristics in agricultural consumption [1] Group 1: Optimizing Supply of Quality Products - The plan emphasizes the need to optimize the supply of green and high-quality agricultural products, responding to the growing consumer demand for branded and functional food products [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories including grains, meat, and vegetables [2] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [2] Group 2: Enhancing Food Industry and Consumer Health - The food industry will focus on accelerating biotechnological applications, creating specialty food industry clusters, and expanding food consumption to improve the supply-demand match [3] - There is a shift in consumer demand from merely satisfying hunger to prioritizing quality and health, prompting initiatives to promote healthy dietary habits and nutritional public services [3] Group 3: Enriching Consumption Scenarios - The plan aims to diversify agricultural product consumption scenarios, encouraging activities like immersive picking experiences and live-streaming events to enhance consumer engagement [4] - The projected revenue for leisure agriculture in 2024 is nearly 900 billion yuan, indicating a vibrant sector that merges tourism and agriculture [4] Group 4: Improving Urban and Rural Consumption Infrastructure - China has a fresh agricultural product consumption scale of 1 billion tons annually, with logistics directly impacting consumption quality [6] - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be constructed to support agricultural product logistics, with a 15.8% year-on-year growth in online agricultural product retail sales anticipated [6] - The focus will be on enhancing cold chain logistics networks and establishing a comprehensive agricultural market system to ensure effective product flow from production to consumption [6]

Core Viewpoint - The joint implementation plan by ten government departments aims to promote agricultural product consumption by optimizing supply, innovating circulation, and activating the market, aligning with new trends and characteristics in agricultural consumption [1][3]. Group 1: Optimizing Supply - The plan emphasizes the need to enhance the supply of high-quality agricultural products, responding to the growing consumer demand for quality and personalized products [4]. - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [4]. - The annual provision of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of green food reaching 609.78 billion yuan in 2024 [4]. Group 2: Enhancing Food Industry - The food industry is focusing on accelerating the application of biotechnology, creating specialty food industry clusters, and expanding food consumption to improve the alignment of supply and demand [5]. - There is a shift in consumer demand from merely sufficient food to a focus on quality and health, prompting the development of nutritional health recipes and public services [5][6]. Group 3: Diversifying Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities like immersive picking experiences and live-streaming events to enhance consumer engagement [7]. - The projected revenue from leisure agriculture is nearly 900 billion yuan in 2024, indicating a vibrant area for tourism and new consumption experiences [7]. Group 4: Improving Infrastructure - China has a massive fresh agricultural product consumption scale of 1 billion tons annually, with logistics directly impacting consumption quality [9]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities are expected to be constructed to support agricultural product logistics [9]. - The focus will be on enhancing cold chain logistics networks and ensuring effective collaboration across departments to promote agricultural product consumption [9].

Core Insights - The article discusses a new implementation plan jointly issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] Group 1: Optimizing Supply - The plan emphasizes the need to enhance the supply of high-quality agricultural products, responding to the growing consumer demand for quality and personalized products [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [2] Group 2: Enhancing Food Industry - The food industry is encouraged to accelerate the application of biotechnology, create specialty food industry clusters, and expand food consumption to improve the alignment of supply and demand [3] - There is a shift in consumer demand from merely filling basic needs to seeking quality and health in dietary choices, prompting initiatives to promote healthy eating habits [3] Group 3: Expanding Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities that enhance consumer experience, such as live-streaming and food tasting events [4] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue in 2024, highlighting its role in tourism and consumer experience innovation [4] Group 4: Improving Infrastructure - The cold chain logistics system for agricultural products is being enhanced, with nearly 20 million cubic meters of cold chain facilities expected to be built by the end of 2024 [6] - The focus is on improving the first-mile logistics, with over 98 million cubic meters of cold storage capacity added to support family farms and cooperatives [6] Group 5: Financial and Policy Support - Future efforts will include strengthening financial policy support and promoting the integration of agriculture with culture, tourism, and education to develop new business models [5]

Group 1 - The core viewpoint of the news is the implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" by the Ministry of Agriculture and Rural Affairs and ten other departments to boost agricultural product consumption through various measures [1][2] - The plan includes 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating the market [1][2] - The emphasis is on enhancing the quality of "three products and one standard" (green, organic, high-quality, and geographical indication agricultural products) and developing new processing products [2][3] Group 2 - The plan prioritizes optimizing the supply of green and high-quality products to meet diverse consumer demands, with a focus on quality evaluation and grading [2][3] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, high-quality, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024 [2] Group 3 - The plan aims to develop new types of processed products, including diverse snacks and health drinks, to cater to the convenience needs of younger consumers [3] - Strengthening brand development is crucial for enhancing the quality of "three products and one standard," with initiatives to improve brand marketing and service capabilities [3] Group 4 - The plan recognizes the trend of diversified and integrated agricultural product consumption scenarios, emphasizing the importance of experiential and interactive consumer engagement [4][5] - It proposes innovative festival and exhibition platforms to stimulate urban and rural consumption markets, including activities like "Harvest Festival" and themed promotional events [4] Group 5 - The plan highlights the importance of rural tourism and cultural activities as significant avenues for agricultural product consumption, promoting the integration of agriculture, culture, and tourism [5] - Financial support and innovative cultural activities are identified as key areas for enhancing rural tourism and agricultural consumption [5][6] Group 6 - The Ministry of Agriculture and Rural Affairs is developing a national market system development plan for agricultural products, focusing on cold chain logistics and post-harvest processing capabilities [6] - The aim is to optimize the cold chain logistics network to ensure effective production, circulation, and consumption of agricultural products [6]