Core Viewpoint - The joint implementation plan by ten government departments aims to promote agricultural product consumption by optimizing supply, innovating circulation, and activating the market, aligning with new trends and characteristics in agricultural consumption [1][3]. Group 1: Optimizing Supply - The plan emphasizes the need to enhance the supply of high-quality agricultural products, responding to the growing consumer demand for quality and personalized products [4]. - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [4]. - The annual provision of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of green food reaching 609.78 billion yuan in 2024 [4]. Group 2: Enhancing Food Industry - The food industry is focusing on accelerating the application of biotechnology, creating specialty food industry clusters, and expanding food consumption to improve the alignment of supply and demand [5]. - There is a shift in consumer demand from merely sufficient food to a focus on quality and health, prompting the development of nutritional health recipes and public services [5][6]. Group 3: Diversifying Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities like immersive picking experiences and live-streaming events to enhance consumer engagement [7]. - The projected revenue from leisure agriculture is nearly 900 billion yuan in 2024, indicating a vibrant area for tourism and new consumption experiences [7]. Group 4: Improving Infrastructure - China has a massive fresh agricultural product consumption scale of 1 billion tons annually, with logistics directly impacting consumption quality [9]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities are expected to be constructed to support agricultural product logistics [9]. - The focus will be on enhancing cold chain logistics networks and ensuring effective collaboration across departments to promote agricultural product consumption [9].

Core Viewpoint - The recent release of the "Implementation Plan for Promoting Agricultural Product Consumption" by ten departments, including the Ministry of Agriculture and Rural Affairs, aims to enhance agricultural product consumption through optimizing supply, innovating circulation, and activating the market, thereby unlocking diverse, high-quality, and differentiated consumption potential [1][2]. Group 1: Optimizing Supply - The plan emphasizes the improvement of green, organic, and high-quality agricultural products, as well as geographical indication products, to enhance production and raw material base levels [1]. - It aims to promote superior varieties, quality enhancement, brand building, and standardized production, which are crucial for ensuring agricultural product quality [1]. - By improving the standards of "three products and one standard," the plan seeks to achieve quality grading of agricultural products, allowing for better pricing and increased income for farmers [1]. Group 2: Innovating Circulation - The plan focuses on expanding offline consumption channels through innovative platforms like the China Farmers' Harvest Festival and various themed activities to enhance the presence of quality agricultural products in urban areas [2]. - It also aims to improve online sales effectiveness by tapping into the potential of e-commerce and live streaming, promoting the integration of agricultural products with the "Internet+" concept [2]. - The initiative includes enhancing urban and rural consumption facilities, supporting the development of modern circulation networks such as agricultural markets and cold chain distribution centers [2]. Group 3: Activating the Market - The plan proposes multiple measures to stimulate market activity, including organizing educational campaigns to promote healthy consumption and strengthening brand leadership to boost consumer confidence [2]. - It encourages the integration of agriculture with culture and tourism to expand new consumption spaces and accelerate the integration of domestic and foreign trade [2]. - The focus is on enhancing the agricultural value chain and increasing the added value of products to meet diverse consumer demands, thereby contributing to economic and social development [2].

Core Viewpoint - The implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" aims to effectively expand agricultural product consumption and optimize supply, innovate circulation, and activate the market to release diverse and quality consumption potential [1][2]. Group 1: Enhancing Agricultural Product Quality - The plan prioritizes optimizing the supply of green and high-quality products to meet multi-level consumer demands, including enhancing the "Three Products and One Standard" (green, organic, high-quality, and geographical indication products) [2][3]. - The initiative emphasizes improving production and raw material base construction for "Three Products and One Standard," promoting variety improvement, quality enhancement, brand building, and standardized production [2][3]. - The plan aims to create a virtuous cycle in agricultural product consumption by fully releasing the market potential of high-quality agricultural products, benefiting farmers' income and driving further consumption [3]. Group 2: Development of New Food Ingredients - The plan encourages the development of new processing products, supporting food companies in collaboration with research institutions to innovate new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [4]. - It focuses on creating diverse and nutritious food products to meet specific consumer needs, enhancing the added value of agricultural products through deep processing [4]. - The plan highlights the importance of ensuring quality and safety in new food products to meet consumer preferences for fresh and short-shelf-life foods [4]. Group 3: E-commerce and Digital Transformation - The plan aims to leverage e-commerce platforms to enhance online consumption quality and efficiency, including exploring online sales potential and improving live-streaming e-commerce [6][7]. - E-commerce platforms are recognized for their significant role in facilitating agricultural product sales, transforming local specialties into popular products through digital technology [6][7]. - The plan addresses the need for e-commerce platforms to evolve from passive to proactive engagement with agricultural products, ensuring higher quality and sustainable consumption [7][8]. Group 4: Support for Rural E-commerce and Livestreaming - The plan suggests guiding e-commerce platforms to cultivate a group of local farmers as livestream hosts, enhancing the connection between rural producers and consumers [9][10]. - It emphasizes the need for a more precise service system tailored to agricultural characteristics, addressing current challenges in logistics and sales timing [8][9]. - The plan encourages e-commerce platforms to shift from a traffic-oriented approach to a value-oriented one, fostering sustainable rural e-commerce ecosystems [9][10].