Core Insights - The 2025 China Harvest Festival has launched a consumption season aimed at promoting agricultural products, with initiatives from e-commerce platforms and financial institutions to support farmers [1][2] - The focus is on optimizing the supply of green and high-quality agricultural products to meet the evolving consumer demand for nutrition and health [4][5] Group 1: Agricultural Supply and Quality - The agricultural sector is actively optimizing its structure to enhance the supply of green and high-quality products, with over 36,000 new certifications for green, organic, and geographical indication products since the start of the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The total sales of green food reached 609.78 billion yuan in 2024, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2] - Geographical indication products have seen significant growth, with 2,544 recognized products and a direct output value exceeding 960 billion yuan [2] Group 2: Food Processing and Consumption - The food industry plays a crucial role in connecting agricultural production with consumer demand, with a focus on deep processing of agricultural products to enhance consumption [3] - The scale of fresh agricultural product consumption in China reaches 1 billion tons annually, supported by nearly 20 million cubic meters of cold chain facilities [3] - The development of a high-efficiency agricultural product circulation system is essential to reduce losses and meet cross-regional transportation needs [3] Group 3: Nutritional Health Focus - The emphasis on nutrition and health in agricultural production is highlighted by the "China Food and Nutrition Development Outline (2025-2030)," which integrates nutritional needs throughout the food supply chain [4] - There is a growing demand for high-quality protein sources, with a focus on stabilizing meat and egg supply while increasing fish, dairy, and soybean products [4][5] - The need for innovative food technology and a multi-layered nutritional food industry is emphasized to address the dual challenges of excess energy and micronutrient deficiencies [5][6] Group 4: Expanding Consumption Scenarios - The diversification of agricultural product consumption is evident, with new consumption scenarios emerging through rural tourism and experiential agriculture [7] - The development of leisure agriculture has generated nearly 900 billion yuan in revenue, becoming a vibrant area for tourism and consumption [7] - Agricultural branding initiatives are being implemented to enhance consumer confidence and connect quality products with market demand [8]

Core Viewpoint - The Chinese government, through ten departments including the Ministry of Agriculture and Rural Affairs, has launched a comprehensive plan to promote agricultural product consumption, focusing on enhancing supply, circulation, and market demand for high-quality agricultural products [1] Supply Side Optimization - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [2] - The plan emphasizes innovation in food technology, supporting collaborations between food companies and research institutions to develop new food ingredients [2] - Consumer trends indicate a growing demand for quality and personalized agricultural products, leading to initiatives aimed at enhancing the supply of high-quality products and developing convenient, nutritious options for younger consumers [2] Market Activation Measures - The plan promotes health-oriented consumption, encouraging the inclusion of soy products and high-quality milk in institutions like nursing homes and schools, and aims to improve nutritional standards for students [3][4] - Current per capita consumption of dairy in China is 40.5 kg, significantly below the recommended range of 110 to 183 kg, indicating substantial growth potential in this area [3] - A national nutrition development outline for 2025-2030 will be issued to promote increased consumption of soy and dairy products [3] Circulation Channel Innovation - The plan proposes a dual-track strategy for online and offline sales, including initiatives like the "China Farmers' Harvest Festival" to boost agricultural product sales [7] - The national online retail sales of agricultural products are projected to grow by 15.8% in 2024 [7] - Significant progress has been made in building cold chain logistics networks for agricultural products, with over 98 million cubic meters of new cold storage capacity added [8] Financial and Fiscal Support - The plan outlines financial support measures for modern agricultural projects, focusing on post-harvest processes like storage and marketing [9] - Financial institutions are encouraged to innovate in financing models to support cold chain logistics and agricultural marketing [9] - From 2021 to 2024, over 420 billion yuan worth of agricultural products from western regions have been sold through collaborative efforts, enhancing both farmer income and consumer access to diverse products [9] Future Directions - The plan is seen as a crucial tool for promoting agricultural consumption, with initiatives aimed at mobilizing private enterprises and social organizations to enhance agricultural product procurement and sales [10]

Group 1: Core Insights - The article discusses a new implementation plan issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] - The plan aims to cultivate growth points and expand new spaces in response to changing consumer trends and demands in agricultural products [1] Group 2: Optimizing Supply of Quality Products - There is a growing consumer demand for high-quality, personalized agricultural products, including branded items and functional foods [2] - The Ministry of Agriculture and Rural Affairs has certified 36,000 green, organic, and geographical indication products since the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024 [2] Group 3: Enhancing Food Industry - The food industry is focusing on accelerating biotechnology applications, creating specialty food industry clusters, and expanding food consumption [3] - There is a shift in consumer dietary preferences towards healthier options, prompting the development of nutritional recipes and public health services [3] Group 4: Enriching Consumption Scenarios - The plan emphasizes the need to diversify agricultural product consumption scenarios, such as immersive experiences in farms and live-streaming events [4] - Rural leisure tourism is highlighted as a key avenue for enhancing consumer experiences and expanding new consumption spaces, with projected revenue of nearly 900 billion yuan in 2024 [4] Group 5: Improving Urban and Rural Consumption Infrastructure - China has a massive fresh agricultural product consumption scale of 1 billion tons annually, making the logistics and circulation of these products crucial [6] - The Ministry of Commerce is supporting the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024 [6] - The Ministry of Agriculture and Rural Affairs is focusing on cold chain logistics network construction, with over 98 million cubic meters of new cold storage capacity planned [6]

Core Insights - The article discusses a new implementation plan jointly issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] Group 1: Optimizing Supply - The plan emphasizes the need to enhance the supply of high-quality agricultural products, responding to the growing consumer demand for quality and personalized products [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [2] Group 2: Enhancing Food Industry - The food industry is encouraged to accelerate the application of biotechnology, create specialty food industry clusters, and expand food consumption to improve the alignment of supply and demand [3] - There is a shift in consumer demand from merely filling basic needs to seeking quality and health in dietary choices, prompting initiatives to promote healthy eating habits [3] Group 3: Expanding Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities that enhance consumer experience, such as live-streaming and food tasting events [4] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue in 2024, highlighting its role in tourism and consumer experience innovation [4] Group 4: Improving Infrastructure - The cold chain logistics system for agricultural products is being enhanced, with nearly 20 million cubic meters of cold chain facilities expected to be built by the end of 2024 [6] - The focus is on improving the first-mile logistics, with over 98 million cubic meters of cold storage capacity added to support family farms and cooperatives [6] Group 5: Financial and Policy Support - Future efforts will include strengthening financial policy support and promoting the integration of agriculture with culture, tourism, and education to develop new business models [5]

Group 1 - The core viewpoint of the news is the implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" by the Ministry of Agriculture and Rural Affairs and ten other departments to boost agricultural product consumption through various measures [1][2] - The plan includes 23 specific measures across nine areas, focusing on optimizing supply, innovating circulation, and activating the market [1][2] - The emphasis is on enhancing the quality of "three products and one standard" (green, organic, high-quality, and geographical indication agricultural products) and developing new processing products [2][3] Group 2 - The plan prioritizes optimizing the supply of green and high-quality products to meet diverse consumer demands, with a focus on quality evaluation and grading [2][3] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, high-quality, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024 [2] Group 3 - The plan aims to develop new types of processed products, including diverse snacks and health drinks, to cater to the convenience needs of younger consumers [3] - Strengthening brand development is crucial for enhancing the quality of "three products and one standard," with initiatives to improve brand marketing and service capabilities [3] Group 4 - The plan recognizes the trend of diversified and integrated agricultural product consumption scenarios, emphasizing the importance of experiential and interactive consumer engagement [4][5] - It proposes innovative festival and exhibition platforms to stimulate urban and rural consumption markets, including activities like "Harvest Festival" and themed promotional events [4] Group 5 - The plan highlights the importance of rural tourism and cultural activities as significant avenues for agricultural product consumption, promoting the integration of agriculture, culture, and tourism [5] - Financial support and innovative cultural activities are identified as key areas for enhancing rural tourism and agricultural consumption [5][6] Group 6 - The Ministry of Agriculture and Rural Affairs is developing a national market system development plan for agricultural products, focusing on cold chain logistics and post-harvest processing capabilities [6] - The aim is to optimize the cold chain logistics network to ensure effective production, circulation, and consumption of agricultural products [6]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with ten other departments, has issued a notice on the "Implementation Plan for Promoting Agricultural Product Consumption," emphasizing the importance of quality and personalization in agricultural product consumption, and the need to optimize the supply of green and high-quality agricultural products to meet diverse consumer demands in urban and rural areas [1] Group 1: Expansion of Agricultural Product Consumption - The Ministry aims to increase the total volume of agricultural products by enhancing the cultivation of green, organic, and specialty agricultural products, as well as geographical indication products [3] - The focus is on promoting high-quality agricultural products through standardized and large-scale production in suitable regions, leveraging local ecological resources to meet diverse consumer needs [3] Group 2: Certification and Quality Improvement - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, specialty, and geographical indication products have been issued, representing a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [5] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with ongoing efforts to align with international standards and improve the green food standard system [5] Group 3: Quality Assurance Measures - The Ministry is committed to enhancing the production technology of green and high-quality agricultural products, implementing quality grading, and establishing quality evaluation and grading standards, starting with products like fruits and beef [7] - Increased inspection efforts are being made to ensure consumer confidence in purchasing and consuming agricultural products [7]

Group 1 - The core viewpoint of the article emphasizes the increasing focus on quality and personalization in agricultural product consumption, with plans to optimize the supply of green and high-quality agricultural products to meet diverse consumer needs in urban and rural areas [1][4]. - The Ministry of Agriculture and Rural Affairs aims to expand the total volume of green, organic, and specialty agricultural products, promoting large-scale, cluster-based, and full industry chain development in suitable regions [4][6]. - Since the beginning of the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, representing a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories such as grains, meat, and vegetables [6][9]. Group 2 - The Ministry plans to enhance the production technology level of green and high-quality agricultural products, starting with fruits and beef, to establish quality evaluation and grading standards, thereby increasing consumer confidence in product quality [9].

Core Viewpoint - The implementation of the "Promoting Agricultural Product Consumption Implementation Plan" aims to effectively expand agricultural product consumption, optimize supply, innovate circulation, and activate the market to release diverse and quality consumption potential, leading to an upgrade in supply-demand structure [2]. Group 1: Enhancing Product Quality - The plan prioritizes optimizing the supply of green and high-quality products to meet multi-level consumer demands, including enhancing the "Three Products and One Standard" (green, organic, high-quality, and geographical indication products) [3]. - It emphasizes improving production and raw material base levels for "Three Products and One Standard," promoting variety improvement, quality enhancement, brand building, and standardized production [3]. - The initiative aims to guide production away from low-price competition, promoting quality differentiation and price stratification, which can help farmers increase income and stimulate more agricultural product consumption [3]. Group 2: New Product Development - The plan supports the development of new processing products by encouraging food companies to collaborate with research institutions to innovate new food ingredients such as artificial starch, microbial protein, functional sugars, and probiotics [4]. - It highlights the importance of developing convenient, nutritious, and healthy ready-to-eat products, addressing the growing market demand for quick and healthy food options [5][6]. Group 3: E-commerce and Digital Transformation - The plan aims to leverage e-commerce platforms to enhance online consumption quality and efficiency, focusing on tapping into online sales potential and improving live-streaming e-commerce [7]. - It outlines the need for a comprehensive approach to "Internet + Agricultural Products" to facilitate the movement of products from rural areas to urban markets, enhancing user experience on e-commerce platforms [8]. - The plan recognizes the significant role of e-commerce in transforming agricultural consumption, emphasizing the need for platforms to support agricultural standards, branding, and organization [8]. Group 4: Addressing E-commerce Challenges - The plan identifies three main challenges in e-commerce for agricultural products: lack of precise services, an incomplete ecosystem, and unfair rules [10]. - It suggests that platforms should shift from a traffic-oriented approach to a value-oriented one, creating a supportive system for rural e-commerce and fostering local talent [11]. - The plan encourages e-commerce platforms to provide systematic support for farmers and optimize algorithms to promote quality products while avoiding unfair competition [12].

Core Viewpoint - The recent release of the "Implementation Plan for Promoting Agricultural Product Consumption" by ten departments, including the Ministry of Agriculture and Rural Affairs, aims to enhance agricultural product consumption through optimizing supply, innovating circulation, and activating the market, thereby unlocking diverse, high-quality, and differentiated consumption potential [1][2]. Group 1: Optimizing Supply - The plan emphasizes the improvement of green, organic, and high-quality agricultural products, as well as geographical indication products, to enhance production and raw material base levels [1]. - It aims to promote superior varieties, quality enhancement, brand building, and standardized production, which are crucial for ensuring agricultural product quality [1]. - By improving the standards of "three products and one standard," the plan seeks to achieve quality grading of agricultural products, allowing for better pricing and increased income for farmers [1]. Group 2: Innovating Circulation - The plan focuses on expanding offline consumption channels through innovative platforms like the China Farmers' Harvest Festival and various themed activities to enhance the presence of quality agricultural products in urban areas [2]. - It also aims to improve online sales effectiveness by tapping into the potential of e-commerce and live streaming, promoting the integration of agricultural products with the "Internet+" concept [2]. - The initiative includes enhancing urban and rural consumption facilities, supporting the development of modern circulation networks such as agricultural markets and cold chain distribution centers [2]. Group 3: Activating the Market - The plan proposes multiple measures to stimulate market activity, including organizing educational campaigns to promote healthy consumption and strengthening brand leadership to boost consumer confidence [2]. - It encourages the integration of agriculture with culture and tourism to expand new consumption spaces and accelerate the integration of domestic and foreign trade [2]. - The focus is on enhancing the agricultural value chain and increasing the added value of products to meet diverse consumer demands, thereby contributing to economic and social development [2].