Group 1: Core Insights - The article highlights a shift in consumer preferences towards quality, personalization, and functionality in agricultural products, moving away from traditional staples [1] - A joint implementation plan by ten government departments aims to promote agricultural product consumption through 23 specific measures [1] Group 2: Supply Improvement - Agricultural production is the source of agricultural consumption, with a high quality safety monitoring rate of 97.9% in the first half of the year [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024, supporting the transition to standardized, green, and high-quality agricultural production [2] Group 3: Distribution Enhancement - A modern agricultural product distribution system is essential for reducing losses and improving consumption quality, with a projected 15.8% growth in online agricultural product retail sales in 2024 [3] - China consumes approximately 1 billion tons of fresh agricultural products annually, with cold chain logistics playing a crucial role in maintaining freshness from production to consumption [3] - The Ministry of Agriculture and Rural Affairs is focusing on improving cold chain logistics, with over 98 million cubic meters of new cold storage capacity added, doubling from the end of the 13th Five-Year Plan [3] Group 4: Market Activation - The rise of experiential consumption is evident, with trends such as "village BA" and integrated online-offline shopping experiences gaining popularity [5] - The development of rural leisure tourism is seen as a key strategy for expanding new consumption spaces, with projected revenue from leisure agriculture nearing 900 billion yuan in 2024 [5] - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate consumption, with over 3,000 events expected to generate more than 30 billion yuan in agricultural product sales [6]

Group 1 - The core issue facing fruit farmers in Guangdong is the high cost of logistics, which has led to a situation where increased production does not translate into higher income [1] - The logistics challenges are not isolated to Guangdong lychee but also affect other regional products like Xianju bayberry, Wuxi honey peach, and Dalian cherry, indicating a broader systemic issue in agricultural logistics [1] - Addressing the logistics problem requires a comprehensive solution that goes beyond just logistics discussions, focusing on the entire supply chain from production to consumption [1] Group 2 - Proposed solutions include developing diverse sales models such as "express delivery + e-commerce," direct procurement by large supermarkets, and enhancing traditional sales channels like wholesale markets and community group buying [1] - The government is encouraged to invest in cold chain transportation infrastructure and promote optimization of cold chain networks by logistics companies to reduce costs and avoid resource wastage [1] - Farmers can enhance their bargaining power by organizing through cooperatives and industry associations to consolidate orders and achieve economies of scale [1] Group 3 - The resolution of logistics issues requires not only physical infrastructure but also a shared understanding of benefits and values among stakeholders, including logistics companies and small farmers [2] - Achieving a balance between commercial interests and social responsibilities is essential for the fruits to contribute to a broader economic benefit, termed the "sweet economy" [2] - This approach aligns with the goals of high-quality agricultural development, emphasizing the importance of systemic solutions to seasonal risks [2]