新式茶饮、低脂奶酪、谷物能量棒……不同于传统的米面油、肉蛋奶、果菜茶需求，如今消费者更加注 重农产品的品质化、个性化、功能化，许多新的消费场景也在不断出现。 近日，农业农村部、国家发展改革委等10部门联合发布《促进农产品消费实施方案》，提出9个方面23 项具体举措。 如何优供给？ 农产品消费的源头是农业生产。今年上半年，农产品质量安全例行监测合格率保持在97.9%的较高水 平。"十四五"以来，新认证绿色、有机、名特优新和地理标志农产品3.6万个，认证数量较"十三五"末 增加70%，每年向社会提供绿色优质农产品实物总量超过2亿吨，2024年绿色食品销售额6097.8亿元， 带动农产品生产向标准化、绿色化、优质化迈进。 如何畅流通？ "村BA"、村跑、村创……从消费场景看，消费者在关注农产品品质与安全的同时，越来越关注体验 感，呈现游购一体、线上线下融合等趋势。 "大力发展乡村休闲旅游，是塑造消费新场景、拓展消费新空间的重要途径。近年来，农业农村部深入 挖掘农业多种功能和乡村多元价值，构建'点线面'结合的乡村休闲旅游发展格局，持续培育消费新增长 点。"农业农村部副部长江文胜说。 依托田园风光、民俗风情等资源优势， ...

Group 1 - The core issue facing fruit farmers in Guangdong is the high cost of logistics, which has led to a situation where increased production does not translate into higher income [1] - The logistics challenges are not isolated to Guangdong lychee but also affect other regional products like Xianju bayberry, Wuxi honey peach, and Dalian cherry, indicating a broader systemic issue in agricultural logistics [1] - Addressing the logistics problem requires a comprehensive solution that goes beyond just logistics discussions, focusing on the entire supply chain from production to consumption [1] Group 2 - Proposed solutions include developing diverse sales models such as "express delivery + e-commerce," direct procurement by large supermarkets, and enhancing traditional sales channels like wholesale markets and community group buying [1] - The government is encouraged to invest in cold chain transportation infrastructure and promote optimization of cold chain networks by logistics companies to reduce costs and avoid resource wastage [1] - Farmers can enhance their bargaining power by organizing through cooperatives and industry associations to consolidate orders and achieve economies of scale [1] Group 3 - The resolution of logistics issues requires not only physical infrastructure but also a shared understanding of benefits and values among stakeholders, including logistics companies and small farmers [2] - Achieving a balance between commercial interests and social responsibilities is essential for the fruits to contribute to a broader economic benefit, termed the "sweet economy" [2] - This approach aligns with the goals of high-quality agricultural development, emphasizing the importance of systemic solutions to seasonal risks [2]