这7条线路为：商洛市商州区金秋红叶休闲游，以自然风光、农耕文化、户外拓展、天然氧吧为特 色；洛南县秋采摘享丰收喜悦游，以田园采风、亲子游乐、农耕文化、户外运动为特色；丹凤县秋采摘 喜乐游，以田园景观、观光休闲、科普教育、农事体验为特色；商南县茶乡山水诗画游，以田园景观、 农事体验、民居美宿、运动休闲为特色；山阳县古寨石峡红叶游，以自然风光、天然氧吧、美食美宿、 田园休闲为特色；镇安县秋日赏红叶漫游，以田园美景、农事体验、餐饮民宿、自然景观为特色；柞水 县金秋康养体验游，以科普教育、观光旅游、休闲体验、康体养生为特色。 商洛市特色产业与休闲农业指导中心主任王凌云介绍，本次发布的线路以"秋采摘 享丰收喜悦"为 主题，依托各县（区）优势特色资源，将田园景观、特色产业、农耕文化、农事体验等串点成线，向城 乡居民推介休闲旅游好去处，助推乡村产业提质增效，助力农民增收致富。（记者：王佳伟） 9月12日，记者从商洛市农业农村局获悉：近日，商洛市发布7条秋季乡村休闲旅游精品线路。 ...

Group 1: Core Initiatives - The 2025 China Farmers' Harvest Festival has launched a consumption season with initiatives to promote urban-rural consumption, including 25 measures from six e-commerce platforms and 34 measures from eight financial institutions [1] - A total of 36 major cities will jointly conduct activities to promote the consumption of "vegetable basket" products [1] Group 2: Supply Optimization - The agricultural sector is actively optimizing the agricultural industry structure, with 36,000 new certifications for green, organic, and geographical indication products since the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The total sales of green food reached 609.78 billion yuan in 2024, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2] Group 3: Food Processing and Consumption - The food industry is crucial for driving agricultural consumption, with 39 local specialty food items selected to boost consumption [3] - The construction of cold chain facilities has reached nearly 20 million cubic meters to enhance the efficiency of agricultural product circulation [3] Group 4: Nutritional Focus - The "Nutrition-Oriented" approach is emphasized in the new food and nutrition development plan for 2025-2030, aiming to integrate nutrition and health needs throughout the food supply chain [4] - There is a projected increase in demand for high-quality protein foods, with a focus on stabilizing meat and egg supplies while increasing aquatic products, dairy, and soy [4] Group 5: Food Innovation and Fiber Supply - There is a need to establish a food nutrition technology innovation system to address the dual issues of insufficient quality food supply and nutrient deficiencies [5] - The promotion of whole grain foods is essential to improve dietary fiber intake, with initiatives to develop new nutritious whole grain products [5] Group 6: Diverse Consumption Scenarios - The development of rural leisure tourism and new consumption scenarios is being promoted, with nearly 900 billion yuan in revenue from leisure agriculture expected in 2024 [6] - "Village-themed" cultural activities are emerging as popular consumption scenarios, showcasing agricultural landscapes and products [6] Group 7: Brand Development - The Ministry of Agriculture is implementing a brand cultivation plan to develop around 300 regional public brands, enhancing consumer confidence and brand influence [7] - A provincial agricultural brand directory has been established in 30 provinces, including 1,420 regional public brands and 2,302 product brands for focused cultivation [7]

Group 1: Core Insights - The article highlights a shift in consumer preferences towards quality, personalization, and functionality in agricultural products, moving away from traditional staples [1] - A joint implementation plan by ten government departments aims to promote agricultural product consumption through 23 specific measures [1] Group 2: Supply Improvement - Agricultural production is the source of agricultural consumption, with a high quality safety monitoring rate of 97.9% in the first half of the year [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024, supporting the transition to standardized, green, and high-quality agricultural production [2] Group 3: Distribution Enhancement - A modern agricultural product distribution system is essential for reducing losses and improving consumption quality, with a projected 15.8% growth in online agricultural product retail sales in 2024 [3] - China consumes approximately 1 billion tons of fresh agricultural products annually, with cold chain logistics playing a crucial role in maintaining freshness from production to consumption [3] - The Ministry of Agriculture and Rural Affairs is focusing on improving cold chain logistics, with over 98 million cubic meters of new cold storage capacity added, doubling from the end of the 13th Five-Year Plan [3] Group 4: Market Activation - The rise of experiential consumption is evident, with trends such as "village BA" and integrated online-offline shopping experiences gaining popularity [5] - The development of rural leisure tourism is seen as a key strategy for expanding new consumption spaces, with projected revenue from leisure agriculture nearing 900 billion yuan in 2024 [5] - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate consumption, with over 3,000 events expected to generate more than 30 billion yuan in agricultural product sales [6]

Core Viewpoint - The article discusses the implementation plan for promoting agricultural product consumption, which aims to stabilize the agricultural market, increase farmers' income, and drive high-quality agricultural development through various measures [1]. Group 1: Optimizing Supply Side - Agricultural product consumption is increasingly focused on quality and personalization, leading to a rapid growth in demand for branded products and functional foods [2]. - Since the beginning of the 14th Five-Year Plan, 36,000 new green, organic, and geographical indication agricultural products have been certified, a 70% increase compared to the end of the 13th Five-Year Plan [2]. - The goal is to provide over 200 million tons of green and high-quality agricultural products annually, with sales of green food expected to exceed 600 billion yuan in 2024 [2]. Group 2: Promoting Quality - The plan includes improving the green food standard system and promoting the application of organic standards and production procedures to enhance production technology [3]. - The Ministry of Industry and Information Technology is focusing on upgrading the food industry by leveraging biotechnology and promoting deep processing of agricultural products [3]. Group 3: Innovating Distribution - The construction of a modern agricultural product distribution system is crucial for reducing circulation losses and improving product quality, with fresh agricultural product consumption reaching 1 billion tons annually [4]. - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be supported to enhance the distribution network [5]. - The plan emphasizes the need for digital, intelligent, and standardized transformation of the agricultural supply chain [5]. Group 4: Activating Market Demand - The plan aims to diversify agricultural product consumption scenarios, encouraging activities that promote local specialties and enhance consumer engagement [6]. - Rural leisure tourism is highlighted as a growing area for expanding consumption, with various activities designed to connect urban consumers with agricultural experiences [7]. - Brand agricultural products are increasingly favored by consumers, as they are seen as a guarantee of quality and credibility [7][8]. Group 5: Enhancing Nutritional Health - The plan addresses the need for improved nutritional health services, particularly for specific demographics such as students and the elderly, to promote balanced dietary consumption [8].

Core Insights - The article discusses the evolving consumer preferences in agricultural products, emphasizing quality, personalization, and functionality over traditional staples [1] - A joint implementation plan by multiple government departments aims to promote agricultural product consumption through 23 specific measures [1] Supply Enhancement - Agricultural production is the source of agricultural consumption, with a high quality safety monitoring rate of 97.9% in the first half of the year [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase from the end of the 13th Five-Year Plan [2] - The annual supply of green quality agricultural products exceeds 200 million tons, with projected sales of green food reaching 609.78 billion yuan in 2024 [2] Distribution Improvement - A modern agricultural product distribution system is essential for reducing losses and enhancing consumption quality [3] - The Ministry of Commerce is working on improving the agricultural supply chain and promoting rural e-commerce, with a projected 15.8% year-on-year growth in online agricultural product retail sales in 2024 [3] - The annual consumption of fresh agricultural products in China reaches 1 billion tons, supported by cold chain logistics, which is crucial for maintaining product freshness [3] Market Activation - The Ministry of Agriculture is developing a national market system for agricultural products, focusing on cold storage and logistics infrastructure [4] - There is a growing trend towards experiential consumption, with an emphasis on rural leisure tourism as a means to create new consumption scenarios [4] - The projected revenue from leisure agriculture is nearly 900 billion yuan in 2024, highlighting its role in tourism and consumption innovation [4] Consumer Engagement - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate agricultural product consumption, with over 3,000 events planned for 2024 [5] - Activities such as "100 hosts + 1,000 villages + 10,000 products" will be organized to create more consumption scenarios [5]

Core Viewpoint - The article discusses the evolving consumer preferences in agricultural products, emphasizing quality, personalization, and functionality, as well as the government's initiatives to promote agricultural consumption through a comprehensive implementation plan [1]. Group 1: Agricultural Production and Quality - The agricultural production sector is crucial for agricultural consumption, with a high agricultural product quality safety monitoring pass rate of 97.9% in the first half of the year [2]. - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2]. - The total annual supply of green quality agricultural products exceeds 200 million tons, with projected sales of green food reaching 609.78 billion yuan in 2024 [2]. Group 2: Agricultural Distribution and Logistics - A modern agricultural distribution system is essential for reducing losses and enhancing product quality, with a focus on building a robust supply chain and promoting rural e-commerce [3]. - The national online retail sales of agricultural products are expected to grow by 15.8% in 2024 [3]. - The cold chain logistics network is being developed to support the fresh agricultural product supply, with over 98 million cubic meters of new cold storage capacity added, doubling the capacity since the end of the 13th Five-Year Plan [3]. Group 3: Market Activation and Consumer Engagement - The government is focusing on enhancing consumer experiences through new consumption scenarios, including rural leisure tourism, which is projected to generate nearly 900 billion yuan in revenue in 2024 [4]. - The implementation plan includes initiatives like the "Chinese Farmers' Harvest Festival" to stimulate agricultural consumption, with over 3,000 events planned to drive more than 30 billion yuan in agricultural product sales [4][5]. - The "100 hosts + 1,000 villages + 10,000 products" initiative aims to create diverse consumption scenarios to support farmers [5].

Core Viewpoint - The joint implementation plan by ten government departments aims to promote agricultural product consumption by optimizing supply, innovating circulation, and activating the market, aligning with new trends and characteristics in agricultural consumption [1] Group 1: Optimizing Supply of Quality Products - The plan emphasizes the need to optimize the supply of green and high-quality agricultural products, responding to the growing consumer demand for branded and functional food products [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and geographical indication products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan, covering various categories including grains, meat, and vegetables [2] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [2] Group 2: Enhancing Food Industry and Consumer Health - The food industry will focus on accelerating biotechnological applications, creating specialty food industry clusters, and expanding food consumption to improve the supply-demand match [3] - There is a shift in consumer demand from merely satisfying hunger to prioritizing quality and health, prompting initiatives to promote healthy dietary habits and nutritional public services [3] Group 3: Enriching Consumption Scenarios - The plan aims to diversify agricultural product consumption scenarios, encouraging activities like immersive picking experiences and live-streaming events to enhance consumer engagement [4] - The projected revenue for leisure agriculture in 2024 is nearly 900 billion yuan, indicating a vibrant sector that merges tourism and agriculture [4] Group 4: Improving Urban and Rural Consumption Infrastructure - China has a fresh agricultural product consumption scale of 1 billion tons annually, with logistics directly impacting consumption quality [6] - By the end of 2024, nearly 20 million cubic meters of cold chain facilities will be constructed to support agricultural product logistics, with a 15.8% year-on-year growth in online agricultural product retail sales anticipated [6] - The focus will be on enhancing cold chain logistics networks and establishing a comprehensive agricultural market system to ensure effective product flow from production to consumption [6]

Group 1: Core Insights - The article discusses a new implementation plan issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] - The plan aims to cultivate growth points and expand new spaces in response to changing consumer trends and demands in agricultural products [1] Group 2: Optimizing Supply of Quality Products - There is a growing consumer demand for high-quality, personalized agricultural products, including branded items and functional foods [2] - The Ministry of Agriculture and Rural Affairs has certified 36,000 green, organic, and geographical indication products since the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024 [2] Group 3: Enhancing Food Industry - The food industry is focusing on accelerating biotechnology applications, creating specialty food industry clusters, and expanding food consumption [3] - There is a shift in consumer dietary preferences towards healthier options, prompting the development of nutritional recipes and public health services [3] Group 4: Enriching Consumption Scenarios - The plan emphasizes the need to diversify agricultural product consumption scenarios, such as immersive experiences in farms and live-streaming events [4] - Rural leisure tourism is highlighted as a key avenue for enhancing consumer experiences and expanding new consumption spaces, with projected revenue of nearly 900 billion yuan in 2024 [4] Group 5: Improving Urban and Rural Consumption Infrastructure - China has a massive fresh agricultural product consumption scale of 1 billion tons annually, making the logistics and circulation of these products crucial [6] - The Ministry of Commerce is supporting the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024 [6] - The Ministry of Agriculture and Rural Affairs is focusing on cold chain logistics network construction, with over 98 million cubic meters of new cold storage capacity planned [6]

Core Insights - The article discusses a new implementation plan jointly issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] Group 1: Optimizing Supply - The plan emphasizes the need to enhance the supply of high-quality agricultural products, responding to the growing consumer demand for quality and personalized products [2] - Since the 14th Five-Year Plan, 36,000 new certifications for green, organic, and specialty agricultural products have been issued, a 70% increase compared to the end of the 13th Five-Year Plan [2] - The annual supply of green and high-quality agricultural products exceeds 200 million tons, with a projected sales revenue of 609.78 billion yuan for green food in 2024 [2] Group 2: Enhancing Food Industry - The food industry is encouraged to accelerate the application of biotechnology, create specialty food industry clusters, and expand food consumption to improve the alignment of supply and demand [3] - There is a shift in consumer demand from merely filling basic needs to seeking quality and health in dietary choices, prompting initiatives to promote healthy eating habits [3] Group 3: Expanding Consumption Scenarios - The plan aims to enrich agricultural product consumption scenarios, encouraging activities that enhance consumer experience, such as live-streaming and food tasting events [4] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue in 2024, highlighting its role in tourism and consumer experience innovation [4] Group 4: Improving Infrastructure - The cold chain logistics system for agricultural products is being enhanced, with nearly 20 million cubic meters of cold chain facilities expected to be built by the end of 2024 [6] - The focus is on improving the first-mile logistics, with over 98 million cubic meters of cold storage capacity added to support family farms and cooperatives [6] Group 5: Financial and Policy Support - Future efforts will include strengthening financial policy support and promoting the integration of agriculture with culture, tourism, and education to develop new business models [5]

Core Viewpoint - The Ministry of Agriculture and Rural Affairs emphasizes that agricultural product consumption is crucial for improving people's well-being, stabilizing the agricultural market, increasing farmers' income, and promoting high-quality agricultural development through a newly released implementation plan [1] Group 1: Consumption Trends - Agricultural product consumption is increasingly focused on quality and personalization, with a rapid growth in demand for branded products and functional foods [3] - The implementation plan aims to enhance the supply of green and high-quality agricultural products, improve quality evaluation, and develop new processed products to meet consumer demands [3] - There is significant growth potential in dairy and soybean consumption, with current per capita dairy consumption at 40.5 kg, well below the recommended 110-183 kg [3] Group 2: Consumption Scenarios - Consumers are placing more emphasis on experiential and interactive consumption, leading to the creation of various promotional activities and events to stimulate urban and rural markets [4] - The Ministry has promoted 240 key leisure agricultural counties and over 2,195 beautiful leisure villages, aiming to enhance rural tourism and create new consumption growth points [4] - By 2024, leisure agriculture is projected to generate nearly 900 billion yuan in revenue, becoming a vibrant area for tourism innovation and integration [4] Group 3: Consumption Assurance - The implementation plan focuses on improving the efficiency of agricultural product circulation and enhancing collaboration between production and sales [5] - It proposes the establishment of a comprehensive circulation network, including cold chain logistics, to address the "last mile" issue in agricultural product distribution [5] - The Ministry of Commerce supports the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024, aiming to enhance rural e-commerce and promote digital transformation in the agricultural supply chain [6]