Core Insights - The article highlights the transformation of rural China, showcasing the integration of traditional customs with modern practices, and the vibrant cultural and economic activities taking place in villages [2][3]. Group 1: Cultural and Economic Activities - The "T-stage" event featuring elderly villagers showcasing local products on social media has garnered over 40,000 likes, reflecting a shift in perception among the elderly about their contributions [3]. - The village of Zhujiaping in Shandong has seen a 35-fold increase in cherry sales, generating a net profit exceeding 200,000 yuan, attributed to the rise of live-streaming sales [3]. - Various regions are actively promoting cultural activities, such as singing competitions and themed festivals, enhancing community bonds and improving living environments [5]. Group 2: Social Changes and Customs - In Guangxi, a traditional practice of slaughtering cattle for funerals has been challenged, leading to a significant reduction in expenses and a shift towards simpler ceremonies [6][7]. - The implementation of new customs, such as capping bride prices and promoting collective weddings, has been observed in several provinces, fostering a culture of frugality and community involvement [7]. Group 3: Sports and Community Engagement - The "Village Basketball Association" (村BA) has gained popularity, showcasing the vitality of rural communities and providing a platform for local athletes to compete at a national level [8][9]. - Cultural and sports activities like "village runs" and "village evenings" are becoming vital in connecting urban and rural areas, highlighting the achievements of rural revitalization [9]. Group 4: Cultural Heritage and Preservation - The article discusses efforts to protect rural cultural heritage, with volunteers engaging in restoration projects for historical sites, ensuring the preservation of local traditions [11]. - Data from Baoji City in Shaanxi indicates the creation of over 326 protective videos and a database of more than 400 intangible cultural heritage projects, emphasizing the importance of documentation and preservation [12]. - Successful models in regions like Zhejiang and Hunan demonstrate the potential for cultural tourism to enhance local economies while preserving traditional practices [13].

Core Viewpoint - The Chinese government emphasizes the importance of cultivating a civilized rural atmosphere as part of the broader rural revitalization strategy, aiming to enhance the spiritual and cultural lives of farmers [1][2]. Group 1: Civilized Rural Atmosphere - The upcoming China Civilization Rural Conference will be held on October 29-30 in Yan'an, Shaanxi Province, focusing on the theme "Civilization Makes the Countryside Better" [2]. - The conference will showcase successful cultural and sports activities at the village level, such as "Village BA," "Village Evening," and "Village Dance," which have gained popularity among the community [2]. - These activities serve as platforms for promoting positive values and enhancing community cohesion, encouraging farmers to participate actively [2]. Group 2: Rural Cultural Heritage Protection - The government aims to protect rural cultural heritage, including historical sites, traditional villages, and folk customs, to preserve agricultural wisdom and promote cultural values [6][7]. - A significant number of agricultural cultural heritage sites have been recognized, with 188 items identified, including 25 listed as globally significant [7]. - Efforts will be made to combine the protection of cultural heritage with its development, promoting new industries and creative products based on traditional practices [7]. Group 3: Rural Customs Reform - The reform of rural customs is a critical task for rural revitalization, with a focus on addressing issues like high bride prices and extravagant funerals [4][5]. - The government has implemented a collaborative mechanism among various departments to provide practical policy tools for local implementation [4]. - The aim is to reduce the psychological and economic burdens on rural communities by promoting more civilized and frugal practices in social events [4]. Group 4: Community Engagement - The success of rural cultural initiatives depends on active community participation, with plans to enhance services through the New Era Civilization Practice Centers [3]. - The government will leverage role models to inspire communities and strengthen grassroots organizations to foster self-management and self-improvement [3].