图为绵阳市文广旅局提供 绵阳市平武县木座藏族乡民族村举行传统民俗活动。 图为绵阳市文广旅局提供 陈云珍（右）在指导村民制作羌绣鞋垫。 田虎塔在制作曹盖面具。 图为人民日报记者宋豪新摄 白马藏族乡亚者造祖村景色。 图为人民日报记者宋豪新摄 农民画记录文化产业的发展，婉转戏腔唱醒和美乡村的清晨，视频镜头让更多人看见传统文化的魅 力……乡村全面振兴不仅要有物质的丰饶，更要有精神的充盈。文艺能激活乡村文化活力、赋能特色产 业、凝聚众人合力，让乡村有颜值更有内涵。 本版今起开设"文艺赋美乡村"栏目，讲述文艺扎根田野、滋润产业、深入人心的故事，看乡村如何因文 艺之美成为"传统又现代"的诗意栖居地。 ——编 者 生活因文艺而改变（"乡人说"） 李子柒 前段时间，四川绵阳平武县下了大雪。第二天一早，我和舅舅出门采空镜，特意去了趟白马藏族乡的甘 海子景区。时间过得真快，此前我曾去那里弹琴。雪宝顶终年积雪，大夏天都得穿棉服。我穿着蜀锦制 作的裙子，在雪山前弹钢琴，手冻得僵硬，"叮叮哐哐"，音符似乎也被冻僵了，只能后期补录了一版。 没想到，视频发出后甘海子火了，网友纷纷奔赴那片雪山林海，与岷山的皑皑白雪"撞个满怀"。 如今，访客不 ...

本次活动将在《大地流彩绘新篇》等节目演出中拉开序幕，其中文艺赋美乡村交流活动，旨在搭建一个 高层次、宽视野的创作交流平台，通过举办农民画艺术创作主题分享、农民画产业发展沙龙等环节，深 化理论认知，激发创作活力，拓展产业思路，促进跨界交流，为农民画创作提供新思考、新方向。"大 地流彩·信美乡村"村画展分设乡村振兴片区建设、脱贫攻坚、九曲农韵、中国农遗、名家特邀5个主题 展区和互动体验区等6个部分，将在全国2000余件投稿作品中择优展出500幅作品。农耕文化市集则分设 品村味、购村品、学村艺、玩村趣、赏村戏、助村播等6个篇章，展现中国源远流长的农耕文化。 本次活动由农业农村部农村社会事业促进司指导，山东省委宣传部、山东省农业农村厅、山东省文学艺 术界联合会、滨州市人民政府联合主办。 原标题：全国首届"村画"文化交流活动2月5日至9日在滨举办 滨州日报/滨州网讯为落实《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》中对"广 泛开展群众性文化活动，繁荣互联网条件下新大众文艺"要求，经农业农村部同意，全国首届"村画"文 化交流活动将于2月5日至9日在滨州举办。 作为全国第一个落实《"文艺赋美乡村"工作方案（ ...

Core Viewpoint - The exhibition "New Folk Art, New Trends, New Life - Cultural Arts Beautifying Villages and Contemporary Folk Crafts" showcases the innovative contributions and social value of contemporary Chinese handicrafts in promoting rural revitalization through art [3][4]. Group 1: Exhibition Overview - The exhibition is co-hosted by the National Art Museum of China, the China Folk Literature and Art Association, and the China Academy of Art, featuring nearly thirty representative case studies from across the country [3][4]. - It aims to present the vibrant contributions and diverse pathways of contemporary folk crafts in the process of "Cultural Arts Beautifying Villages" [4][5]. Group 2: Cultural Significance - Chinese traditional folk crafts are deeply rooted in the long-standing agricultural civilization, reflecting the wisdom and life philosophy passed down through generations [4]. - These crafts not only represent an important treasure of excellent traditional culture but also form the core content of intangible cultural heritage [4]. Group 3: Exhibition Structure - The exhibition is divided into three sections: - "New Rural Trends," focusing on the functional transformation and connotation expansion of traditional folk art in contemporary contexts [5]. - "New Colors on Fabric," highlighting the creativity of rural artisans and the revival of traditional textile arts through design innovation and market connection [5]. - "New Works of Craftsmanship," showcasing how artisans respond to modern trends by integrating traditional skills with contemporary design, education, and business models [5]. Group 4: Duration - The exhibition will run until February 1 [6].

Group 1 - The article highlights the transformation of rural areas in China, showcasing a blend of traditional customs and modern practices, as well as the vibrant cultural and agricultural activities taking place [1][2][3] - The "village economy" is thriving, with initiatives like live-streaming sales leading to significant increases in agricultural product sales, exemplified by a 35-fold increase in cherry sales in one village [2] - Cultural activities and community engagement are on the rise, with events like the "Happiness Village Festival" and various sports competitions fostering a sense of unity and improving living conditions in rural areas [3][7][8] Group 2 - The article discusses the shift in traditional customs, such as the reduction of extravagant funeral practices, which has saved villagers over 16 million yuan since 2025 [5][6] - New cultural norms are being established, with initiatives like capping wedding dowries and promoting collective ceremonies, reflecting a broader movement towards simplicity and community involvement [6] - The "village sports" movement, including events like "Village BA," is gaining popularity, providing a platform for rural athletes and showcasing the vitality of rural communities [7][8] Group 3 - The preservation of rural cultural heritage is emphasized, with efforts to protect and document traditional practices, such as the creation of a digital database for intangible cultural heritage [10][11] - Successful examples of integrating cultural heritage with tourism are presented, highlighting how local traditions can drive economic growth and attract visitors [12] - The article underscores the importance of community involvement in cultural preservation, with local volunteers actively participating in restoration projects [10][12]

Core Insights - The article highlights the transformation of rural China, showcasing the integration of traditional customs with modern practices, and the vibrant cultural and economic activities taking place in villages [2][3]. Group 1: Cultural and Economic Activities - The "T-stage" event featuring elderly villagers showcasing local products on social media has garnered over 40,000 likes, reflecting a shift in perception among the elderly about their contributions [3]. - The village of Zhujiaping in Shandong has seen a 35-fold increase in cherry sales, generating a net profit exceeding 200,000 yuan, attributed to the rise of live-streaming sales [3]. - Various regions are actively promoting cultural activities, such as singing competitions and themed festivals, enhancing community bonds and improving living environments [5]. Group 2: Social Changes and Customs - In Guangxi, a traditional practice of slaughtering cattle for funerals has been challenged, leading to a significant reduction in expenses and a shift towards simpler ceremonies [6][7]. - The implementation of new customs, such as capping bride prices and promoting collective weddings, has been observed in several provinces, fostering a culture of frugality and community involvement [7]. Group 3: Sports and Community Engagement - The "Village Basketball Association" (村BA) has gained popularity, showcasing the vitality of rural communities and providing a platform for local athletes to compete at a national level [8][9]. - Cultural and sports activities like "village runs" and "village evenings" are becoming vital in connecting urban and rural areas, highlighting the achievements of rural revitalization [9]. Group 4: Cultural Heritage and Preservation - The article discusses efforts to protect rural cultural heritage, with volunteers engaging in restoration projects for historical sites, ensuring the preservation of local traditions [11]. - Data from Baoji City in Shaanxi indicates the creation of over 326 protective videos and a database of more than 400 intangible cultural heritage projects, emphasizing the importance of documentation and preservation [12]. - Successful models in regions like Zhejiang and Hunan demonstrate the potential for cultural tourism to enhance local economies while preserving traditional practices [13].

Core Points - A special film screening event was held in Huizhou's Boluo County, marking the launch of the first 50 fixed indoor rural film screening points in the province [1] - The initiative is part of a broader plan to enhance public cultural services and meet the cultural needs of rural communities, as outlined in the "Cultural Enrichment of Rural Areas" work plan for 2025-2027 [1] - The transition from outdoor mobile screenings to fixed indoor locations aims to provide consistent access to quality film resources for rural residents [1] Summary by Sections Film Screening Event - The event featured a public screening of the film "Chang'an 30,000 Miles" and introduced a precise film supply mechanism allowing the community to choose films [2] - Fixed screening points are equipped with advanced technology, including high-definition digital projectors and professional sound systems, improving the viewing experience compared to previous mobile setups [2] Future Plans - Boluo County aims to achieve full coverage of indoor fixed rural film screening points by 2027, establishing a public cultural service brand named "Light and Shadow Warm Boluo" with regional influence [2]

Core Insights - The "Cultural Enrichment of Villages" initiative aims to enhance cultural resources at the grassroots level, fulfilling the spiritual and cultural needs of rural communities while strengthening the cultural talent pool in villages [1][2] Group 1: Cultural Activities - A series of "village-themed" cultural and sports activities have emerged, reflecting the vibrant cultural life in rural areas, driven by villagers' desire for a fulfilling spiritual existence [1] - The integration of traditional and modern elements in rural cultural activities, such as the Guizhou "Village T" fashion show and the Fujian Changle folk customs, showcases the unique value of rural culture [1] Group 2: Economic Development - Rural culture serves as a unique resource for comprehensive rural revitalization, with initiatives like the integration of art and tourism in Jiangxi Wuyuan and the establishment of creative spaces in Shaanxi attracting urban resources to rural areas [2] - New business models, such as cultural-themed restaurants and tea shops, are expanding income channels for villagers, contributing to economic growth [2] Group 3: Talent Development - The need for specialized talent in cultural tourism and resource development is highlighted, with training programs aimed at cultivating local cultural planners and promoting non-heritage workshops to address talent shortages [2] - The initiative seeks to awaken cultural awareness among villagers and stimulate creative enthusiasm through collaboration with urban institutions [2][3]

Core Insights - The "Cultural Enrichment of Villages" initiative aims to enhance cultural resources at the grassroots level, fulfilling the spiritual and cultural needs of rural communities while strengthening the cultural talent pool in villages [1][2] Group 1: Cultural Activities and Their Impact - The emergence of "village-themed" cultural and sports activities reflects a growing desire among villagers for a fulfilling spiritual life, showcasing their love for life and pride in their hometowns [1] - These activities not only enrich the cultural lives of villagers but also serve as unique resources for comprehensive rural revitalization, blending traditional and modern elements [1][2] Group 2: Economic and Creative Development - The cultivation of artistic IP and innovation in cultural tourism can further enhance the "village-themed" initiatives, injecting internal momentum into rural development [2] - New business models, such as cultural-themed restaurants and tea shops, are expanding income channels for villagers, while collaborative projects with universities are fostering cultural awareness and creative enthusiasm among residents [2] Group 3: Challenges and Solutions - The exploration of rural cultural revitalization faces challenges such as homogenization of cultural tourism resources and a shortage of professional operational talent [2] - Initiatives like specialized training programs for rural cultural activity planners and the promotion of "intangible cultural heritage workshops" are being implemented to address the talent bottleneck [2] Group 4: Future Outlook - The integration of rural culture, which carries the legacy of agricultural civilization, is expected to create a new landscape of urban-rural integration through creative transformation and innovative development [3]

Core Viewpoint - The "Cultural Enrichment of Rural Areas" work plan (2025-2027) aims to leverage cultural initiatives to support rural revitalization, addressing existing challenges in rural cultural development and enhancing community engagement in cultural activities [1][3]. Background - The plan is introduced against the backdrop of comprehensive rural revitalization, recognizing the importance of culture in driving rural development and transformation. It aligns with directives from key national meetings and documents emphasizing cultural revitalization in rural areas [2][3]. Main Ideas - The plan is guided by Xi Jinping's thoughts, emphasizing leadership, public welfare, and tailored approaches. It focuses on five areas: quality content supply, platform building, industry empowerment, cultural heritage, and talent development [4]. Key Tasks and Goals - The plan outlines ten key tasks aimed at enhancing cultural offerings and participation among rural communities, including creating popular artistic works, supporting local cultural activities, and strengthening cultural education in schools. By the end of 2027, it aims for a richer supply of quality cultural content and improved cultural infrastructure [5]. Work Requirements - The implementation of the plan requires a focus on farmers as primary stakeholders, addressing specific cultural needs, and adapting strategies to local conditions. It emphasizes problem-solving and practical measures to ensure tangible benefits for rural communities [6][7]. Implementation Assurance - Successful execution of the plan necessitates coordinated efforts across various sectors, resource allocation, and effective communication strategies to promote cultural initiatives and share best practices [7].

Core Viewpoint - The "Cultural Enrichment of Rural Areas" work plan (2025-2027) aims to leverage cultural initiatives to promote rural revitalization, addressing existing challenges in rural cultural development and enhancing community engagement in cultural activities [1][2]. Background - The plan is introduced against the backdrop of comprehensive rural revitalization, emphasizing the importance of culture in driving rural development. It aligns with directives from key national meetings and documents, highlighting the need for quality cultural resources to reach grassroots levels [2]. Main Ideas - The plan is guided by Xi Jinping's thoughts, focusing on leadership, public welfare, and tailored approaches. It outlines five key areas: quality content supply, platform building, industry empowerment, cultural heritage, and talent development [3]. Key Tasks and Goals - The plan identifies ten key tasks aimed at meeting the cultural needs of rural residents, including creating popular artistic works, supporting community cultural activities, and enhancing cultural education in schools. By the end of 2027, it aims for a richer supply of quality cultural content and stronger cultural industries in rural areas [3]. Work Requirements - The implementation of the plan emphasizes the importance of farmers' participation, problem-oriented approaches, and localized strategies to ensure that cultural initiatives align with the specific needs and conditions of different rural areas [4]. Ensuring Effective Implementation - To ensure the plan's success, it calls for strengthened policy deployment, resource allocation, collaboration among various stakeholders, and effective promotion of cultural initiatives to create a supportive environment for rural cultural development [5].