Core Viewpoint - The recent launch of "Farmer Spring Pure Transparent Edible Ice" by Sam's Club has sparked significant consumer debate over its pricing, with a 2 kg pack priced at 22.8 yuan, leading to discussions about value and cost-effectiveness in the market [1][5]. Group 1: Product Pricing and Consumer Reaction - The 2 kg ice pack priced at 22.8 yuan has been criticized by some consumers as overpriced, with calculations suggesting that the cost equates to approximately 5.7 yuan per 500 ml bottle of water used to make the ice [1][5]. - Some consumers defend the pricing, arguing that the production process adheres to food safety standards and that the price is reasonable given the unique production method [1][5]. - Social media reactions are mixed, with some users questioning the target audience for such a product and others expressing dissatisfaction with its perceived value [9][12]. Group 2: Production and Technology - Sam's Club has stated that the ice product is a custom item made specifically for their stores, with pricing determined through negotiations with suppliers [5]. - The ice is produced using a special slow-freezing technique that takes 24 to 32 hours, resulting in a product that melts 20% slower than standard ice, making it suitable for prolonged cooling in summer [5][9]. Group 3: Market Trends and Competition - The introduction of this ice product has led to a surge in demand, with reports of it selling out quickly [13]. - Other companies, including dairy brands like Yili and Mengniu, as well as retailers like Hema and Lawson, have also entered the ice market, indicating a growing trend in the industry [13]. - The competitive landscape is tightening, with price reductions observed in similar products; for instance, Hema's 160g edible ice cup saw its price drop from 4.9 yuan in July 2022 to 2.5 yuan by June 2025, reflecting a significant decrease in profit margins [15].