Group 1 - The ice cup market in China is experiencing explosive growth, with sales increasing significantly in convenience stores and online platforms, particularly during the summer of 2025 [3][4] - Data shows that ice cup sales have risen over 300% for two consecutive years, with major brands entering the market, indicating a positive outlook for the industry [3][4] - The number of ice-related enterprises has grown from 15,100 at the end of 2020 to 36,800 currently, with 7,623 new registrations this year alone [3] Group 2 - Young consumers, particularly those born after 1995, represent 70% of the ice cup market, using them to create DIY drinks and share experiences on social media [4] - The high price of ice cups, typically ranging from 3 to 5 yuan, is attributed to significant investments in production equipment and cold chain logistics, which can be 3-4 times more expensive than regular transportation [6][8] - Production techniques, such as "slow freezing technology," contribute to the quality and pricing of ice cups, with some brands offering lower-priced options through innovative production methods [8][9] Group 3 - Consumer sentiment towards ice cup pricing is mixed, with many expressing dissatisfaction over perceived value, as evidenced by a poll where 62.5% preferred a price of 1 yuan [9] - Companies are employing strategies like bundling to mitigate price sensitivity among consumers, which may drive overall beverage sales [9] - Future projections indicate that the instant retail channel for ice products is expected to grow at 39% over the next three years, significantly outpacing the overall channel growth of 8% [9]