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在市场波动中,联合利华冰淇淋正式独立了丨消费参考
Group 1 - The Magnum Ice Cream Company has officially completed its independent operations as of July 1, 2025, including establishing a legal entity and new operational model, and separating financial statements [1] - The company plans to list its shares in Amsterdam, London, and New York by the fourth quarter of 2025, with Unilever reporting the ice cream business as discontinued from the same period [1] - The Magnum Ice Cream Company owns several global ice cream brands, including Magnum, Cornetto, and Ben & Jerry's, and is currently wholly owned by Unilever [1] Group 2 - In China, a new operational entity for The Magnum Ice Cream Company has been established, fully owned by The Magnum Ice Cream Company HoldCo 3 Netherlands B.V., with Unilever no longer listed as a shareholder [2] - The new entity in China is led by Loh Wai Fung as the legal representative, with other key positions filled by Meng Lin, Xu Yuzong, and Jiang Fei [2] - Despite the establishment of the new entity, Magnum does not hold a dominant position in the Chinese market, where Yili ranks first, followed by Magnum (Unilever) and Mengniu [2] Group 3 - The Chinese ice cream market is currently experiencing a contraction, with Yili's ice cream revenue declining by 18.4% year-on-year to 8.72 billion yuan in 2024, and Mengniu's revenue down by 14.1% to 5.175 billion yuan [3] - In the first quarter of 2025, Yili's ice cream revenue continued to decline, indicating ongoing challenges in the market [3] - The market is shifting towards cost-effectiveness, as evidenced by the popularity of affordable ice cream brands like Mixue Ice City, contrasting with declining foot traffic at premium brands like Haagen-Dazs [3]