时间到了8月中下旬，今年的夏季也即将迎来尾声。 在2025年夏天，雪糕/冰淇淋类目表现如何？相比2024/2023年同期，展现出了什么样的变化与趋势？在本周，马上赢将为您带来雪糕/冰淇淋类目的专题研 究，共同观察这一类目在今夏的走势。为了更加聚焦夏日这一类目销售旺季的表现情况，我们选取了2025年5-7月为观察时间段，同比时间段为2024年、 2023年同期。 复盘数据均来自于马上赢品牌CT，马上赢MSY150均衡模型及马上赢全量门店模型，使用的模型在数据图中均有标注。马上赢品牌CT数据覆盖了全国县 级以上各等级城市（不含乡、镇、村），并深度覆盖全国核心城市群，业态覆盖包括大卖场、大超市、小超市、便利店、食杂店。目前，马上赢品牌CT 中的品牌超30万个，商品条码量超过1400万个，年订单数超过50亿笔。 从 2023 年观察期至 2025 年观察期的销售额、销售量指数来看，以 2023 年观察期的销售额、销售量基准指数100作为标尺，可以看到，2024 年观察期销 售额指数下降至 90.54，销售量指数降至 95.35；2025 年，销售额指数继续下探至 86.67，而销售量指数降至 94.18，虽然销量下滑 ...

Core Viewpoint - The Magnum Ice Cream Company has officially separated from Unilever and will operate independently, with plans to list in Amsterdam, London, and New York in Q4 2025, while also establishing operations in China [1][2]. Group 1: Company Structure and Operations - The separation of Magnum is a strategic move that has been in planning since 2024, with the operational cut occurring on July 1, 2025 [2]. - The new company is headquartered in the Netherlands and has established a "de-layered, frontline-first" independent structure, which is expected to reduce operational costs compared to when it was part of Unilever [2]. - In China, the newly formed Magnum Investment (Shanghai) Co., Ltd. has taken over Unilever's ice cream business, with a registered capital of 1.542 billion yuan [2]. Group 2: Market Dynamics and Competition - The Chinese ice cream market is currently dominated by three major players: Yili, Unilever (prior to the split), and Mengniu, with Yili's ice cream revenue declining by 18.4% to 8.72 billion yuan in 2024 [4]. - The market is witnessing a shift towards high-cost performance products, with brands like Mixue Ice City attracting consumers, contrasting with the struggles of premium brands like Haagen-Dazs [4]. - Magnum's high-end positioning is challenged by changing consumer preferences, as price sensitivity increases and "affordable quality" becomes the mainstream choice [4]. Group 3: Strategic Focus Post-Separation - The strategic focus for the independent Magnum will revolve around three pillars: growth, productivity, and reinvestment [5]. - Growth strategies may include expanding consumption scenarios and enhancing e-commerce presence, where Magnum ranks first on nine out of thirteen major platforms globally [5]. - The company aims to optimize its supply chain and reduce operational costs through a flexible structure, while also focusing on product innovation tailored to Chinese consumer tastes [5]. Group 4: Future Outlook - Magnum is set to go public in Q4 2025, with its performance in the Chinese market being crucial for its valuation [6]. - The company faces significant challenges in adapting to local competition and evolving consumer trends, while proving that independent operations can yield better growth than during the Unilever era [6].

Core Viewpoint - The article discusses the recent developments in the ice cream market, particularly focusing on the independence of Magnum Ice Cream Company from Unilever and the competitive landscape in China's ice cream industry. Group 1: Company Developments - On July 1, Magnum Ice Cream Company officially completed its separation from Unilever, which previously held a 20% global market share in the ice cream sector with brands like Cornetto and Magnum [5][6]. - The new company plans to go public with an IPO in Amsterdam by Q4 2025, with additional listings in London and New York [8]. - The ice cream market in China is projected to reach a scale of 183.5 billion yuan in 2024, indicating significant growth potential [18]. Group 2: Market Competition - The article highlights the competitive dynamics in the Chinese ice cream market, where local brands like Yili and Mengniu are gaining market share against Unilever [16]. - In 2024, the top three companies in the Chinese ice cream market by retail sales are Yili, Unilever, and Mengniu, with the leading brands being Chao Le Zi (Yili), Yili, and Kele Duo (Unilever) [16]. - The market is experiencing a surge in new entrants, with over 41,200 ice cream-related companies registered as of May 2023, indicating a rapidly evolving competitive landscape [21]. Group 3: Consumer Trends - The article notes that consumer preferences are shifting, with new tea and coffee brands entering the ice cream space, offering products at lower price points [31]. - Instant retail is becoming a significant channel for ice cream sales, with a projected sales scale of over 63 billion yuan by 2026 [34]. - The diversification of consumption scenarios for ice cream, including workplace snacks and outdoor activities, is becoming a trend, suggesting that brands need to adapt to changing consumer behaviors [34].

Core Insights - The ice cream market in China is experiencing a surge in sales due to high temperatures, with major brands competing for market share [2][3] - Magnum Ice Cream Company, previously part of Unilever, has officially separated and is preparing for an IPO in Amsterdam by Q4 2025, indicating a significant shift in the global ice cream landscape [5][7] - The Chinese ice cream market is projected to reach a scale of 183.5 billion yuan in 2024, with a steady growth forecast in the coming years [13] Company Developments - Unilever's ice cream business, which includes brands like Magnum and Cornetto, has been a dominant player, holding approximately 20% of the global market share [3][5] - The establishment of Magnum Ice Cream Company was announced in March 2023, marking a strategic move to enhance brand identity and operational focus [5][8] - The company aims to leverage the summer sales season to establish a strong market presence as an independent entity [7][13] Market Dynamics - The competitive landscape is intensifying, with established brands like Mengniu and Yili also vying for market share, particularly in the high-margin ice cream segment [15] - New entrants and innovative products are emerging, with over 41,200 ice cream-related companies registered in China as of May 2023, indicating a rapidly evolving market [15][17] - The rise of online sales channels and instant retail is reshaping consumer purchasing behavior, with a notable increase in demand for ice cream products [25][21] Consumer Trends - The ice cream market is diversifying, with brands exploring new consumption scenarios beyond traditional summer treats, such as workplace snacks and social gatherings [25][19] - The popularity of unique and visually appealing products, like "chicken leg ice cream," reflects changing consumer preferences, although many novelty items struggle with repeat purchases [18][19] - The competitive edge is shifting towards brands that can effectively integrate into various lifestyle contexts, suggesting a need for innovative marketing strategies [25][21]

Group 1 - The Magnum Ice Cream Company has officially completed its independent operations as of July 1, 2025, including establishing a legal entity and new operational model, and separating financial statements [1] - The company plans to list its shares in Amsterdam, London, and New York by the fourth quarter of 2025, with Unilever reporting the ice cream business as discontinued from the same period [1] - The Magnum Ice Cream Company owns several global ice cream brands, including Magnum, Cornetto, and Ben & Jerry's, and is currently wholly owned by Unilever [1] Group 2 - In China, a new operational entity for The Magnum Ice Cream Company has been established, fully owned by The Magnum Ice Cream Company HoldCo 3 Netherlands B.V., with Unilever no longer listed as a shareholder [2] - The new entity in China is led by Loh Wai Fung as the legal representative, with other key positions filled by Meng Lin, Xu Yuzong, and Jiang Fei [2] - Despite the establishment of the new entity, Magnum does not hold a dominant position in the Chinese market, where Yili ranks first, followed by Magnum (Unilever) and Mengniu [2] Group 3 - The Chinese ice cream market is currently experiencing a contraction, with Yili's ice cream revenue declining by 18.4% year-on-year to 8.72 billion yuan in 2024, and Mengniu's revenue down by 14.1% to 5.175 billion yuan [3] - In the first quarter of 2025, Yili's ice cream revenue continued to decline, indicating ongoing challenges in the market [3] - The market is shifting towards cost-effectiveness, as evidenced by the popularity of affordable ice cream brands like Mixue Ice City, contrasting with declining foot traffic at premium brands like Haagen-Dazs [3]

以下文章来源于天天IPO ，作者杨文静 天天IPO . 投资界（PEdaily.cn）旗下，专注IPO动态 承接无数人的夏天记忆，联合利华的冰淇淋业务包揽了我们耳熟能详的和路雪、可爱多、 梦龙、千层雪、本杰瑞等一众品牌。作为全球最大冰淇淋企业，联合利华在销量前10大 冰淇淋品牌中就占了一半，冰淇淋业务营业额已经接近83亿欧元（约合6 30亿人民币）。 此前这一业务估值高达15 0亿英镑（约合140 0亿人民币），如若正式上市，将成为全球最 大的冰淇淋IPO。 曾估值1400亿 全球最大冰淇淋IPO定了 联合利华操刀。 作者 I 杨文静 报道 I 投资界PEdaily 你常吃的冰淇淋要IPO了。 投资界-天天IPO获悉，本周联合利华发布202 4年财报，当中宣布一个重磅消息：将剥离 其冰激凌业务，并在阿姆斯特丹、伦敦和纽约上市。联合利华表示，有望在2 0 2 5年底之 前完成计划。 IPO几乎正式浮出水面。 "冰淇淋业务的剥离有望在20 25年底之前完成。"目前联合利华已经在走关键流程，包括 设立的法人实体等等。在财报上，联合利华还公布最新进展—— 冰淇淋业务将通过分拆的方式剥离，随后在荷兰注册成立，总部将继续 ...