文 | 小食代 潘娴 随着和路雪、可爱多、梦龙等品牌的母公司推进上市，有关其中国业务的细节也在日前浮出水面。 小食代留意到，在梦龙冰淇淋公司（The Magnum Ice Cream Company）近日递交给SEC的文件中，披露 了中国市场的最新收入规模、组织架构、战略变革等细节。 此外，小食代还从业内了解到，在即将迈入新阶段之际，这家全球最大冰淇淋商正在中国筹备发力B端 餐饮赛道，而且相关产品已经上市，或要为此成立一个独立团队，目前正在招募团队负责人。 下面，我们来关注下。 中国业务 先来聚焦中国市场相关。根据小食代翻查的梦龙冰淇淋公司给SEC的文件，中国为其全球前十大市场。 按零售额份额算，梦龙冰淇淋公司为中国第二大冰淇淋企业。 "在中国，集团大部分收入来自强劲的户外消费（场景），这得益于强大的创新计划和高效的分销网 络。"该文件说，该公司在中国的主要品牌为可爱多、梦龙。按2024年零售额计算，两个品牌分别位列 中国市场第四、第五。 值得注意的是，上述给SEC的文件还披露了中国市场收入。在2024年、2025上半年，梦龙冰淇淋公司在 华收入分别为3.17亿欧元（约合人民币26.16亿元）、2.7亿欧元（ ...

Core Insights - Unilever is undergoing significant changes in its business and organizational structure, including plans to spin off its ice cream business and leadership changes [1][5][7] Financial Performance - In Q3 2025, Unilever reported sales of €14.7 billion, a year-on-year decline of 3.5%, while underlying sales grew by 3.9% [1][2] - For the first three quarters of 2025, total sales reached €44.8 billion, down 3.3% year-on-year [2] - All five business segments experienced a decline in sales, with the largest drop in home care at 5.3% and ice cream at 4.2% [2] - The Asia-Pacific and Africa regions saw a 6.8% increase in underlying sales, with China and Indonesia returning to growth [2][3] Ice Cream Business Spin-off - The ice cream business is set to be spun off into a separate entity, Dream Ice Cream Company, with a projected revenue of €7.9 billion for 2024 and a 21% market share in the global retail market [3][4] - The spin-off was initially planned for mid-November 2025 but has been delayed due to external factors [5][6] Leadership Changes - Fernando Fernandez became CEO on March 1, 2025, with Srinivas Patak appointed as CFO in September [7] - The company plans to rotate 25% of its top 200 leaders to align with market standards [7][8] - Unilever has initiated a global workforce reduction, aiming to cut approximately 7,500 positions over three years, with 6,000 already eliminated by Q1 2025 [7]

Core Viewpoint - Unilever is adjusting the timeline for the spin-off of its ice cream business, now named Magnum Ice Cream Company, due to the ongoing U.S. government shutdown, but remains confident in completing the spin-off by 2025 [1][3][4]. Spin-off Timeline Adjustment - Unilever announced on October 21 that the spin-off of its ice cream business will be adjusted due to the U.S. government shutdown, with plans to complete the spin-off by 2025 [3][4]. - The spin-off is part of Unilever's strategy to simplify its operations and focus on its core business areas, which include beauty and health, personal care, home care, and nutrition [3][4]. Business Structure and Strategy - The board believes that under a different ownership structure, the ice cream business will better realize its growth potential, given its unique characteristics such as supply chain and sales channel dynamics [4]. - Post-spin-off, the ice cream management team will have operational and financial flexibility to optimize manufacturing and logistics networks and develop diverse distribution channels [4]. Financial Performance and Market Position - The newly formed Magnum Ice Cream Company has a business scale of €8.3 billion and operates in 76 countries, holding a 21% global market share [6]. - In 2022, the ice cream business reported a revenue of €7.888 billion, with a projected revenue of €8.282 billion for 2024 [6][7]. - The ice cream business's underlying sales grew by 9% in 2022, but faced challenges in 2023 with a 2.3% growth due to declining market share and profitability [7][8]. Market Dynamics in China - In the Chinese market, Magnum Ice Cream Company ranks second in market share, trailing behind Yili, and faces new challenges due to market changes and consumer preferences [1][11]. - The ice cream market in China is experiencing a shift towards more affordable products, with a notable decline in high-priced ice cream sales [11][12]. - The company is adapting to these changes by focusing on a more tailored market approach and product portfolio [9][10].

Core Insights - Unilever is undergoing significant changes in its business and organizational structure, including plans to spin off its ice cream business and leadership changes [1][6] Financial Performance - In Q3 2025, Unilever reported sales of €14.7 billion, a year-on-year decline of 3.5%, while the underlying sales grew by 3.9% [2] - For the first three quarters, the company achieved sales of €44.8 billion, down 3.3% year-on-year [2] - All five business segments experienced a decline in sales, with the largest drop in home care at 5.3% and ice cream at 4.2% [2] - The Asia-Pacific and Africa regions saw a 6.8% increase in underlying sales, with China and Indonesia markets returning to growth [2][3] Market Adjustments - The ice cream business is expected to be spun off by 2025, with the initial plan to complete the listing by mid-November being delayed [1][5] - The ice cream business, now operating as a separate entity, Dream Ice Cream Company, had a projected revenue of €7.9 billion for 2024 and holds a 21% market share in the global retail market [3][4] Leadership Changes - Fernando Fernandez became the CEO on March 1, 2023, and Srinivasan Patak was appointed CFO in September 2023 [6] - The company plans to rotate 25% of its leadership positions as part of its restructuring efforts [6][7] - Unilever has initiated a global workforce reduction, aiming to cut approximately 7,500 positions over three years, with 6,000 already eliminated by Q1 2023 [6]

Core Insights - Unilever is undergoing significant changes in its business and organizational structure, including plans to spin off its ice cream business and leadership changes [1][6] - The company reported a sales decline of 3.5% year-on-year for Q3 2025, with a total sales of €14.7 billion, but a 3.9% growth in underlying sales [2][5] - The ice cream business spin-off is expected to be completed by 2025, despite recent delays in the timeline [1][5] Financial Performance - Q3 sales amounted to €14.7 billion, down 3.5% year-on-year, while total sales for the first three quarters reached €44.8 billion, also down 3.3% [2] - The household care segment experienced the largest decline at 5.3%, followed by the ice cream segment at 4.2%, while beauty and health, and food segments saw declines around 3% [2] - Underlying sales growth was reported at 3.9%, with all five business segments showing growth, particularly beauty and health, which grew by 5.1% [2] Regional Performance - The Asia-Pacific and Africa regions saw a 6.8% increase in underlying sales, the fastest growth among regions, while Europe and the Americas had growth rates of 1.1% and 2.3%, respectively [2] - China and Indonesia markets returned to growth, with China showing single-digit growth and Indonesia achieving a 12.7% increase [2][3] Ice Cream Business Spin-off - The ice cream business, now operating as an independent entity called "Dream Ice Cream Company," was initially set to be spun off by mid-November but has faced delays [3][5] - The projected revenue for the ice cream business in 2024 is €7.9 billion, holding a 21% market share in the global retail market [3][4] Leadership Changes - Unilever has undergone leadership changes, with Fernando Fernandez appointed as CEO and Srinivasan Patak as CFO [6] - The company plans to rotate 25% of its leadership positions as part of its restructuring efforts [6][7] - A significant workforce reduction has been initiated, with approximately 7,500 positions to be cut globally, and around 6,000 already eliminated [6]

Ice Cream Industry Performance - The ice cream industry has experienced significant growth, with Mengniu's ice cream business revenue increasing by 15.04% year-on-year to 3.879 billion yuan in the first half of the year [1] - Yili's cold drink revenue saw a remarkable growth of 37.96%, reaching 4.124 billion yuan during the same period [1] Dream Ice Cream Company Strategy - Dream Ice Cream, spun off from Unilever, reported double-digit sales growth in China for the first half of the year, holding approximately 11% market share, ranking second in the market [2] - The CEO emphasized a high-end product strategy in China, focusing on regional operations and increasing investment in e-commerce channels to compete with strong local players like Yili and Mengniu [2][3] Market Significance and Expansion Plans - The Chinese market is strategically important for Dream Ice Cream, as success in this competitive landscape could lead to success in other markets globally [3] - Dream Ice Cream plans to act as a "disruptor" in the high-end market, promoting its premium product lines and leveraging digital differentiation [3] - The company is also looking to acquire local businesses and expand its footprint by identifying successful innovative products for global scaling [3] Financial Projections - Dream Ice Cream projected a revenue of 7.9 billion euros (approximately 66.6 billion yuan) for 2024, with an adjusted EBITDA of 1.3 billion euros (approximately 11 billion yuan) and a global retail market share of about 21% [3]

Core Insights - Unilever is undergoing a significant organizational transformation, including a review of 200 key management positions, with approximately 25% of executives potentially facing restructuring [1][2] - The new CEO, Fernando Fernandez, is committed to evaluating the performance of these executives to enhance management effectiveness [2] - This restructuring is part of a broader initiative that includes a plan to cut around 7,500 jobs globally over the next three years, aiming to save approximately $800 million [2][4] - Unilever has also announced the divestiture of its ice cream business, which accounts for about 16% of its global sales, as part of a strategic focus on core consumer goods [2][3] Financial Performance - Unilever's revenue for the fiscal year 2024 reached €60.8 billion, reflecting a modest year-on-year growth of 1.9%, while net profit has seen a double-digit decline for the second consecutive year [4] - The company has faced performance challenges, with sales growth in 2022 driven primarily by price increases, and overall performance declining in 2020 and 2023 [4][6] - The board includes activist investors advocating for change, highlighting the urgency for Unilever to adapt its strategy [4] Strategic Focus - Unilever is concentrating on 30 core "power brands" that contribute approximately 70% of its sales, while avoiding large-scale acquisitions to maintain strategic focus [6][7] - The company has been actively divesting non-core brands, including the recent sale of over 20 beauty brands and exiting the water purification market [6][7] - Significant investments have been made in marketing these core brands, with nearly €700 million allocated in the first half of the year, resulting in a 4% sales increase for these brands [6] Challenges in China - Unilever's performance in China has been under pressure, with sales experiencing a mid-single-digit decline, contrasting with growth in other regions [8][11] - The company has acknowledged that the Chinese market's unique dynamics and changing consumer behaviors pose challenges for its traditional strategies [8][11] - In response, Unilever is investing in product innovation and local brand partnerships to better align with Chinese consumer trends [11][12] Competitive Landscape - The Chinese hair care market has surpassed ¥30 billion, growing at 33% year-on-year, intensifying competition for Unilever [12] - Local competitors and established brands are aggressively entering the market, necessitating continuous innovation from Unilever's legacy brands to maintain market share [12]

Market Overview - The ice cream category has shown a downward trend in both sales and volume from 2023 to 2025, with sales index dropping from 100 in 2023 to 86.67 in 2025, and volume index decreasing from 100 to 94.18 [4][6] - The decline in sales is attributed to consumers shifting from high-priced products to lower-priced options, rather than fluctuations in price levels [4][6] Price Level and Consumer Behavior - The price index for ice cream has remained above 100 since September 2024, indicating a year-on-year increase in price levels, contrasting with the previous two years of significant price drops [6] - Despite the price recovery, the overall sales scale remains under pressure due to changes in consumer preferences and budget constraints [6][19] Brand and Market Concentration - The market concentration for ice cream has remained stable, with the top 10 groups (CR10) holding a market share of 65.5% in 2025, slightly down from 66.5% in 2023 [9] - The number of brands and groups in the ice cream category has continued to grow, indicating increased competition without significantly altering the overall market structure [11][9] Product Packaging Trends - Non-combination packs dominate the market, maintaining a share of around 95%, while combination packs account for less than 5% [13][15] - The average specifications for non-combination products have remained stable, while combination products have shown more variability, reflecting changing consumer preferences for value [17] Pricing Trends by Segment - The market is shifting towards lower-priced products, with the share of the 0-1 yuan price segment increasing from 7.67% to 9.60% from 2023 to 2025 [24] - The number of SKUs in lower price segments has expanded significantly, while high-priced segments have seen limited growth, indicating a consumer preference for value-oriented products [26] New Product Development - The number of new SKUs in the ice cream category has been declining, with non-combination products still dominating but decreasing from 309 to 225, while combination products dropped from 47 to 21 [33] - New product launches are increasingly occurring earlier in the year, allowing brands to better prepare for peak seasons [33] Competitive Landscape - The top 10 groups in the ice cream market have experienced slight declines in market share and sales, with Yili maintaining the largest share at approximately 33% despite a small decrease in sales [38][36] - The competitive dynamics among brands show that while some brands like Yili and Ice Factory are growing, others like Mengniu and Dream Dragon are facing declines in both market share and sales [41][36] Future Outlook - The ice cream category is expected to see new entrants from various sectors, as brands from other categories are increasingly launching ice cream products to capture market share [63][65] - The overall market is anticipated to continue evolving, with a focus on value and affordability as key consumer trends [61][65]

Core Insights - Unilever reported a 3.2% decline in sales to €30.1 billion for the first half of 2025, with a net profit decrease of 5.1% to €3.8 billion, while maintaining a gross margin of 45.7% [1][3] - Underlying sales growth (USG) for the first half was 3.4%, driven by a 1.5% increase in volume and a 1.9% price increase [1][4] Segment Performance - The Foods segment, which includes brands like Knorr, saw a 1.8% decline in sales to €6.6 billion, but an underlying sales growth of 2.2% [2][3] - The Beauty & Wellbeing segment, including brands like Dove and AHC, experienced a 0.8% sales decline to €6.5 billion, with a 3.7% underlying sales growth [2][3] - Personal Care sales also fell by 5.9% to €6.5 billion, but underlying sales grew by 4.8% [2][3] - Home Care sales decreased by 6.7% to €5.9 billion, with a 1.3% underlying sales growth [2][3] - The Ice Cream segment reported a slight sales increase of 0.2% to €4.6 billion, with a notable underlying sales growth of 5.9% [2][3] Regional Performance - Sales in the Asia Pacific region declined by 4.3% to €12.8 billion, while the Americas saw a 4.9% drop to €10.9 billion; Europe, however, experienced a 2.3% increase to €6.4 billion [5][6] - Underlying sales growth in the Asia Pacific region was the highest at 3.5%, with the Americas showing a 3.0% price increase and Europe achieving a 2.8% volume growth [6][4] Strategic Focus - Unilever is focusing on the Indian market as a key growth area, while also planning to divest assets worth €1.5 billion to €2 billion, emphasizing that these are not fire sales [8][10] - The company aims to enhance its portfolio by increasing investments in beauty and personal care, particularly in high-end and e-commerce segments [10][11] - Recent acquisitions include brands like Wild and Dr. Squatch, which complement Unilever's existing product lines [9][10] Future Outlook - Unilever anticipates a full-year underlying sales growth rate of 3% to 5% for 2025, supported by the performance in the first half [4][8] - The company expects continued improvement in the second half of the year, particularly in the Chinese and Indonesian markets [8][9]

Core Insights - The global largest ice cream company, known for brands like Magnum, Cornetto, and Wall's, has appointed its first leadership team, marking a significant step after its separation from Unilever and ahead of its planned IPO in November 2025 [1][4][13] Leadership Appointments - Peter ter Kulve has been appointed as the CEO of the newly independent Magnum Ice Cream Company, having previously served as the President of Unilever's Ice Cream Division since 2024 [4][6] - Abhijit Bhattacharya has been appointed as the CFO, previously holding the same position in Unilever's ice cream business [6][8] - Jean-François van Boxmeer will serve as the incoming Chairman, bringing extensive experience from his previous roles in the consumer goods sector [9][10] Company Background - The company has a rich history, with ter Kulve joining Unilever's ice cream business in 1988 and having significant experience in the Chinese market, where he doubled the ice cream business size during his tenure [4][6] - Bhattacharya has a notable background in leading major business separations, including the successful spin-off of Philips' healthcare and lighting divisions [8] IPO Plans - The company is set to go public in mid-November 2025, with plans to list on the Amsterdam, London, and New York stock exchanges [13][15] - Unilever will retain just under 20% of the company's shares for up to five years post-IPO, with a gradual and orderly sale planned for the retained shares [13][15] Financial Performance - Unilever's ice cream business reported a 5.9% increase in basic sales for the first half of 2025, with a 3.8% increase in volume and a 2.0% increase in price [15] - The operating revenue for the ice cream segment was €4.6 billion (approximately 37.9 billion RMB), showing a slight year-on-year increase of 0.2% [15] Product Development - The company is focusing on product innovation and market strategies, having launched 31 new products in China in 2025, a 50% increase from the previous year [15]