Core Viewpoint - The article discusses the rising trend of solid mango pomelo sago in the beverage industry, highlighting its popularity and the competitive landscape among various brands [2]. Group 1: Product Popularity - Solid mango pomelo sago has become a sensation, with sales reaching approximately 250,000 cups on its first day of launch across various stores [16]. - The product was quickly adopted by multiple brands, with 7 Fen Tian selling nearly 300 portions in a single day and other brands like Xian Mang Duo and Cha Bai Dao also reporting high sales [10][12][13]. - The product's appeal is attributed to its rich ingredients and unique presentation, leading to a surge in consumer interest and social media engagement, with over 600 million views on Douyin [18]. Group 2: Market Response - Many brands are racing to launch their versions of solid mango pomelo sago, with some brands like YOMOO and Qing Zhi Shou Niang also joining the trend [20]. - The demand for mango has surged, causing supply shortages in some regions, with reports of price increases for mangoes due to high demand [25][26]. - Some brands are cautious about joining the trend, preferring to observe consumer reactions before committing to new product launches [28][29]. Group 3: Consumer Behavior - The popularity of solid mango pomelo sago reflects a broader consumer trend towards comfort foods during economic uncertainty, akin to the "ice cream economics" phenomenon [37][39]. - Consumers are seeking products that provide a sense of certainty and satisfaction, as evidenced by the success of solid mango pomelo sago compared to more fluid beverages like milk tea [41][43]. - The combination of visible ingredients and appealing presentation makes solid mango pomelo sago a desirable choice for consumers looking for small pleasures in their daily lives [42][43].

Core Insights - The popularity of "solid mango pomelo sago" has surged in the tea beverage market, following the trend set by "milk skin candied hawthorn" [1][19] - Major brands like 7 Fen Tian and Xian Mang Duo have quickly launched their versions of solid mango pomelo sago, achieving impressive sales figures [3][5] - The product's success reflects a consumer demand for more substantial and comforting food options during economic uncertainty [20] Sales Performance - 7 Fen Tian sold over 10,000 units within three days of launching the solid mango pomelo sago, with some stores selling nearly 300 units in a single day [1][3] - On its first day, the total national sales reached approximately 250,000 cups, leading to stock shortages in many stores [5][10] - Xian Mang Duo reported selling 350 units on its launch day, prompting an early closure due to depleted raw materials [3] Market Response - The rapid success of solid mango pomelo sago has prompted other brands to join the trend, with many seeking to capitalize on the product's popularity [8][10] - Social media buzz around the product has led to over 600 million views on platforms like Douyin, indicating strong consumer interest [7] - Various brands are exploring different versions and adaptations of the product to meet consumer demand [8][19] Consumer Behavior - The trend indicates a shift in consumer preferences towards more substantial and visually appealing food items, as seen with the solid mango pomelo sago's rich ingredients and vibrant presentation [20] - Brands are responding to consumer requests for the product, with some initially hesitant but ultimately deciding to launch due to high demand [12][17] - The phenomenon reflects a broader trend of seeking "comfort food" during challenging economic times, similar to the "ice cream economics" observed in past recessions [20]