Core Insights - The Chinese ice and snow industry is projected to exceed 1 trillion yuan in scale this year, driven by the vision of "300 million people participating in ice and snow sports" becoming a reality [1] - The ice and snow economy integrates various sectors such as tourism, culture, manufacturing, technology, and sports, creating a modern consumption economy [1] - New business models and industries are rapidly developing within the ice and snow economy, forming a comprehensive industrial chain that includes equipment manufacturing, event operation, training, tourism, and derivative consumption [1] Group 1 - The "ice and snow +" model is emerging, combining ice and snow elements with local culture and arts, exemplified by Harbin Ice and Snow World [1] - The integration of ice and snow sports with wellness and traditional Chinese medicine is rapidly developing, showcasing the "ice and snow + health" model [1] - Technological innovations such as 5G, artificial intelligence, and virtual reality are reshaping the ice and snow industry, introducing new products like virtual skiing equipment and smart wearable devices [1] Group 2 - Regional coordination in the development of the ice and snow economy is crucial, with tailored development plans based on local resources and strengths [2] - The Northeast region can leverage its ice and snow resources to build world-class ski resorts, while North China can utilize Winter Olympic resources to create brands like Beijing-Zhangjiakou [2] - Southern regions should focus on developing indoor ice and snow venues to provide diverse experiences, overcoming climate limitations [2] Group 3 - Strengthening the research and development of ice and snow equipment is essential for activating economic growth through cold resources [2] - Collaboration between enterprises, universities, and research institutions is encouraged to enhance innovation capabilities and apply advanced technologies in the ice and snow industry [2] - A diverse ice and snow event system should be established to enrich the connotation of the ice and snow economy [2] Group 4 - Further amplification of the ice and snow economy's effects requires deep integration with tourism, culture, wellness, and education sectors [3] - The development of "ice and snow + tourism" should focus on creating premium ice and snow tourism routes and resorts [3] - The "ice and snow + culture" initiative aims to develop unique cultural products and ice and snow cultural IPs [3] - The "ice and snow + wellness" approach involves integrating wellness facilities in ice and snow resorts to serve a broader consumer base [3] - The "ice and snow + training" strategy seeks to enhance service quality and create new growth points [3]

Core Viewpoint - The ice and snow economy in China is experiencing rapid growth, driven by policy support, consumption upgrades, and innovative scenarios, with indoor ski resorts playing a crucial role in expanding the market, especially in southern regions [1][2]. Policy and Market Dynamics - Ice and snow-related consumer goods have become a consumption hotspot since September, with Douyin reporting a 112% year-on-year increase in related content and a 24% rise in group buying sales [2]. - The State Council aims for the ice and snow economy to reach a total scale of 1.2 trillion yuan by 2027, promoting nationwide participation in ice sports [2]. - By 2030, the total scale of China's ice and snow economy is projected to reach 1.5 trillion yuan, indicating significant growth potential [2]. Indoor Ski Resort Growth - Indoor ski resorts are emerging as a new growth engine, with 5 indoor ski resorts in 2013 growing to 66 by April 2025, primarily located in economically active southern regions [4][5]. - Indoor ski visits are expected to reach 5.63 million by the 2024-2025 fiscal year, accounting for 22% of total ski visits, with a compound annual growth rate of 23% since 2018-2019, significantly outpacing the 4% growth of outdoor skiing [4][5]. Seasonal Demand and Operational Strategies - Indoor ski resorts exhibit unique seasonal demand patterns, thriving in off-peak winter months, with May, July-August, and October being peak times [6]. - High fixed costs necessitate effective management of both peak and off-peak seasons, with successful indoor ski resorts characterized by advantageous locations, large scale, and refined operations [6]. Diversification and Event Integration - To address seasonal challenges, indoor ski resorts are exploring "ice and snow +" integration models, combining skiing with other entertainment options [7]. - Events play a significant role in driving consumer engagement, with facilities like Shanghai Yao Snow Ice World successfully hosting major competitions, leading to a 30% increase in local retail and dining revenues during events [7]. Future Outlook - The ice and snow economy is expected to maintain high growth momentum, transitioning from seasonal peaks to year-round prosperity, supported by ongoing policy backing and evolving consumer demands [8].