随着国内滑雪场陆续开板，2025-2026雪季正式开启。 劲旅君前两天赴东北考察时，在吉林长白山池西区偶然发现两家小滑雪场：小禾滑雪场和南山滑雪场。 之所以说它们"小"，是相较于同区域的吉林市北大湖、松花湖，长白山万达，通化万峰等等巨无霸，这 两家滑雪场无论从雪道规模，还是接待人数上，完全不在一个量级。小禾滑雪场只有一条初级道和一条 中级道外加两条魔毯。南山滑雪场亦只有700米的雪道和2条魔毯。两家小滑雪场日最大接待量也只有几 百人。 劲旅君随即向其相关负责人提问：大长白山地区头部滑雪场的虹吸效应如此强大，咱这小滑雪场的客源 是不是都被吸引走了？ 01 想要学滑雪的年轻人纷纷放弃头部滑雪场，不是顶级雪道不好，也不是存在啥潜规则，而是作为初学者 自己现阶段根本消化不了。 头部滑雪场最大的卖点是什么？ 雪道足够多且类型丰富。每一家头部滑雪场都会在入口配一个硕大的地图，上面用密密麻麻且不同颜色 的线条标明自己有多少条高中低级雪道，雪场占地面积有多大，以此来彰显自身雄厚的实力。 不少想要学习滑雪的年轻人乍一看到这一地图会非常兴奋，脑海中已经幻想出自己潇洒驰骋在各条赛道 上英姿飒爽的身影。 然而等他们真正踩着雪板进入雪 ...

Core Viewpoint - The "100-Day Action Plan for Winter Ice and Snow Tourism in Heilongjiang Province (2025-2026)" aims to establish Heilongjiang as a world-class ice and snow tourism destination, enhancing visitor experiences through a series of initiatives and product offerings [2][4]. Group 1: Ice and Snow Tourism Development - The "100-Day Action" will run from November 8, 2025, to February 28, 2026, under the brand "Crown of Ice and Snow, Beautiful Longjiang," focusing on ten enhancement actions [2]. - The 27th Harbin Ice and Snow World will cover an area of 1.2 million square meters, using 400,000 cubic meters of ice and snow, the largest in history [3]. - The Sun Island Snow Expo and Songhua River Ice and Snow Carnival will also feature extensive attractions, contributing to a triad of major ice and snow tourism sites [3]. Group 2: Diverse Tourism Experiences - A multi-layered, comprehensive ice and snow product matrix will be developed, featuring ten themed routes that allow visitors to experience various attractions across the province [4]. - The integration of cultural and tourism experiences will be emphasized, with events like the original musical "Under the Nightfall of Harbin" and performances by renowned artists scheduled for the winter season [5][6]. Group 3: Service Enhancements - The introduction of "warm stations" along popular tourist routes will provide amenities such as hot drinks and charging stations, enhancing visitor comfort [7]. - A new credit evaluation platform for travel agencies and tour guides has been launched, allowing tourists to select reliable service providers based on their ratings [8]. - The province is committed to improving service quality through various measures, including multilingual support and emergency services, ensuring a welcoming environment for both domestic and international tourists [8].

Core Points - Harbin's ice and snow tourism is set to return with popular attractions like the giant snowman, ice slides, and "Diamond Sea" for the 2025-2026 winter season [1] Group 1: Attractions and Upgrades - The giant snowman at Qunli Music Park will undergo an upgrade, with new interactive projects added to the surrounding ice and snow park [2] - Central Street will connect 17 ice and snow attractions, while the Songhua River Ice and Snow Carnival will create a comprehensive entertainment and leisure experience [2] - The "Ice and Snow Sports + Automotive Sports + Technology Cultural Tourism" experience will be developed on a 1.7 million square meter area between the Internet celebrity bridge and Songpu Bridge [2] Group 2: Culinary and Cultural Experiences - The famous "Old Ice Cream" from Xiangfang District will introduce a new "Ice City Royal View" series of light milk ice creams for visitors to taste [5] - The Harbin Art Museum will launch a series of themed activities titled "Ice and Snow Fantasy" [2] - The "80s Time Ice Rink" will be created at Jingyang Street Square, featuring nostalgic ice activities like ice sledding and ice tobogganing [2] Group 3: Skiing and Accommodation - Various ski resorts will enhance visitor experiences, with Yiquan International Hunting Ground offering six graded ski trails and new facilities like magic carpets and low-altitude chairlifts [5] - New unique accommodations such as "Wusuoju Mountain," "Qingshan Inn," and "Nacheng Ice and Snow" will be added to enhance the overall tourist experience [5]

Core Insights - The recent initiatives by multiple regions in China, including Beijing and several provinces, aim to boost ice and snow consumption, aligning with the trends of national fitness and seasonal tourism [1][2] - The ice and snow economy is recognized as a vital avenue for expanding domestic demand and achieving high-quality service consumption [2] - Significant policy support has led to a notable increase in participation and spending in ice and snow activities, with millions more engaging in these activities compared to previous seasons [2] Group 1: Policy Initiatives - Various local governments are implementing measures such as issuing ice and snow consumption vouchers totaling 1 billion yuan in Jilin Province to stimulate spending in skiing, tourism, and related sectors [1] - The State Council has released multiple documents emphasizing the promotion and expansion of ice and snow consumption, indicating a strong governmental focus on this sector [2] Group 2: Economic Impact - The National Sports Administration reported that during the 2024-2025 ice and snow season, approximately 292 million residents participated in ice and snow sports, marking a participation rate of 20.61%, an increase of about 27.44 million participants from the previous season [2] - The total consumption related to ice and snow activities exceeded 187.5 billion yuan, reflecting a year-on-year growth of over 25% [2] Group 3: Future Development Strategies - Experts suggest that enhancing the ice and snow industry is crucial for upgrading consumption quality, advocating for innovation in equipment and services to meet consumer demands [3] - Recommendations include lowering participation barriers, improving experience quality, and expanding outreach through targeted promotions and digital engagement strategies [3]

Group 1: Starbucks China Joint Venture - Starbucks has announced a strategic partnership with Boyu Capital to form a joint venture for its retail operations in China, with Boyu holding up to 60% equity and Starbucks retaining 40% [1] - The joint venture is based on an enterprise value of approximately $4 billion, excluding cash and debt, and will manage the existing 8,000 Starbucks stores in China [1] - The goal is to expand the number of Starbucks stores in China to 20,000, leveraging Boyu's local resources and retail experience to accelerate growth in smaller cities [1] Group 2: Ice and Snow Economy - The ice and snow economy concept is gaining traction, with companies like Xue Ren Group seeing significant stock price increases, reflecting market optimism about the industry's potential [2] - Data from Tuniu indicates that over 60% of users booking ice and snow tourism products are from southern regions, highlighting a trend of southern tourists traveling north for winter activities [2] - The growth in the ice and snow economy is attributed to the continued enthusiasm for winter sports post-Olympics and innovative "ice and snow+" business models, contributing to a robust winter consumption market [2] Group 3: Harbin Ice and Snow World Expansion - Harbin is expanding its Ice and Snow World to 1.2 million square meters, incorporating more technology elements and entertainment projects to enhance visitor experience [3] - The Sun Island Snow Expo will cover 1.5 million square meters, featuring over 260 snow sculptures and various interactive activities, promoting a harmonious relationship between people and nature [3] - This expansion is seen as a strategic move to transform the ice and snow economy from attracting visitors to retaining them, thereby injecting sustained economic vitality into the region [3] Group 4: Short Drama Market Growth - The short drama concept is experiencing a resurgence, with companies like Huanrui Century hitting their stock price limits, indicating a positive market response [4] - Data from the Giant Engine shows that the supply, viewership, and likes for short dramas are growing at impressive monthly compound growth rates, with the market expected to exceed 20 billion yuan this year [4][5] - The integration of AI technology and platform support is driving this growth, creating new opportunities for media companies and showcasing the vitality of the content industry [5]

Core Points - Jilin Province has entered winter earlier than usual, becoming one of the first provinces in China to do so this year [1][3] - The average temperature in Jilin has dropped significantly, with a notable decrease of over 10°C following two cold air masses [3] - The province's meteorological data indicates that the average temperature will remain low, around 2°C, with potential lows reaching -8°C [3] Industry Focus - Jilin Province is shifting its tourism focus towards winter activities, emphasizing the development of ice and snow tourism projects [5] - The provincial government is accelerating the construction and launch of key projects, including expansions at Beidahu and Songhua Lake, and the development of snow amusement parks [5] - To stimulate market activity, Jilin plans to issue no less than 30 million yuan in ice and snow consumption vouchers [5]

Group 1 - The core viewpoint is that the ice and snow economy in Harbin New Area is rapidly developing, becoming a new driving force for high-quality development and a new link for opening up to the outside world, especially after the successful hosting of the 9th Asian Winter Games [1] - The focus is on identifying comparative advantages and cultivating new development momentum by creating distinctive ice and snow brands and enhancing service quality through data monitoring and management systems [1] - There is an emphasis on expanding the market entities of the ice and snow industry by following market rules and leveraging resource endowments to strengthen the entire ice and snow industry [1] Group 2 - The strategy includes deepening the integration of business formats to create new consumption scenarios by breaking traditional boundaries and fostering diverse consumer demands through technology empowerment and cross-industry integration [2] - The plan is to extend the "ice and snow+" industry chain by promoting ice and snow events in various locations and integrating ice and snow resources with local culture to enrich the cultural connotation of the ice and snow economy [2] - The exploration of new models such as "ice and snow + technology," "ice and snow + education," and "ice and snow + night economy" aims to drive related industries and enhance the overall consumer experience [2] Group 3 - There is a call for increased collaboration in the ice and snow industry to avoid homogenized competition and to jointly prosper the ice and snow consumption market through regional cooperation and coordination of the industry chain and supply chain [3] - The initiative includes actively promoting cooperation with countries like the USA, Russia, Japan, and South Korea, and hosting high-level international events to learn from mature development experiences in ice and snow [3] - The establishment of a cooperative platform for the ice and snow industry in Northeast China is crucial for addressing major issues in regional collaboration and creating a world-class ice and snow tourism destination cluster [3]