Core Viewpoint - Liaoning Province is initiating a three-year action plan (2025-2027) to enhance high-quality ice and snow tourism, aiming to improve consumption and develop a distinctive ice and snow tourism brand [1] Group 1: Development Goals - The plan aims to cultivate a comprehensive product system for ice and snow tourism, including professional, hobbyist, and general public offerings [1] - By 2027, the province targets over 260 million annual visitors and a revenue exceeding 250 billion yuan [1] Group 2: Resource Development - The strategy focuses on developing ice and snow resources across three dimensions: professional, hobbyist, and general public [2] - High-standard ski resorts and ice rinks will be constructed in favorable areas to meet the needs of top-level events and enthusiasts [2] - The plan encourages the establishment of indoor ice venues and community-based ice entertainment facilities to cater to casual participants [2] Group 3: Cultural Integration - The action plan emphasizes the deep exploration of ice and snow cultural values, including red ice and snow culture and regional ethnic customs [3] - It aims to transform cultural elements into tourism products and experiences, enhancing visitor engagement through immersive activities [3] Group 4: Diverse Business Models - The initiative seeks to upgrade ice and snow tourism from mere sightseeing to deep experiential activities, integrating various tourism products [4] - It promotes year-round tourism development by supporting the creation of high-quality ski resorts and enhancing existing facilities [4] Group 5: Event-Driven Growth - The plan aims to leverage high-level ice and snow events to drive tourism growth, focusing on community participation and market development [5] - It encourages the creation of a comprehensive event experience that combines viewing, interaction, and consumption [5]

Core Viewpoint - The "Three-Year Action Plan for High-Quality Development of Ice and Snow Tourism in Liaoning Province (2025-2027)" is open for public consultation, aiming to enhance ice and snow tourism infrastructure and experiences in the region [1] Group 1: Infrastructure Development - The plan supports the construction of high-standard ski resorts and ice rinks in areas with favorable conditions to meet the competitive needs of top events and skiing enthusiasts [1] - It encourages the development of ski resorts and leisure ice tourism facilities in suitable suburban cities, mountainous forest areas, and waterfront regions to cater to the personalized experience demands of ice and snow lovers [1] Group 2: Community Engagement - The initiative promotes the establishment of indoor ice and snow venues, as well as ice parks and ice carnivals in urban pocket parks, community squares, tourist attractions, and leisure streets to fulfill the recreational needs of ice and snow experience seekers [1]