文旅融合点亮新春假日 【新春走基层】 "带着家人来玩，既能感受美景，又能增进亲情，特别有意义。"带着妻子和两个女儿游玩的市民谢先生 说，"家门口的冰雪乐园，让这个春节多了一份别样的乐趣。" 天水市秦州区平南镇公共事务服务中心主任崔磊告诉记者，近年来，平南镇立足青鹃山、苏湾两大4A 级旅游景区核心优势，整合胡家窑传统村落、王坡天河水街、多彩高楼、赵窑垂钓体验等特色文旅资 源，锚定建设"全域乡村旅游示范镇"目标，推动各景区加大资金投入力度，新增游乐设施、引进专业演 出团队丰富旅游业态；同时积极争取项目资金，协调各方力量完善基础设施，紧抓各类旅游高峰期，策 划举办系列文旅活动，全方位、多角度宣传推介，"平南旅游"的知名度得到显著提升。2025年，平南镇 月均接待游客约5万人次，实现旅游综合收入约1.2亿元，推动乡村旅游从"景点观光"向"全域体验"提档 升级，文旅产业已成为镇域经济的重要支柱。 从苏湾文化旅游区驱车十几分钟，就来到了青鹃山冰瀑大世界。 记者穿戴好防滑设备，来到景区内，眼前是一片银装素裹的世界：依山而建的巨型冰瀑群绵延铺开，冰 凌、冰柱层层叠叠，在阳光下折射出璀璨光芒。游客三五成群，或举着手机、相机定格 ...

邯郸佛山滑雪场 （来源：河北新闻网） 转自：河北新闻网 受天气回暖影响 近日，河北多地滑雪场及冰雪乐园 发布停业公告 外出游玩的朋友注意 不要跑空了 ↓↓↓ 石家庄西部长青冰雪小镇室外滑雪场 秦皇岛祖山天女小镇滑雪场 秦皇岛傍水崖风景区 张家口雪如意·雪橇乐园 雪如意•雪橇乐园将于2月24日起暂停营业 张家口崇礼奥林匹克公园 2026年2月23日 20:03 河北 Ω 1人 尊敬的各位游客朋友: 时序轮转，春雪来袭。雪如意·雪橇乐园将于2026年2月24日正式结束本雪季运营。 雪如意·雪橇乐园自开放以来，承载着无数游客的冬日欢喜与美好回忆,阿拉斯加犬拉雪橇的活 力驰骋、驯鹿拉雪橇的诗意漫游，都成为这个冬天独有的冰雪印记。承蒙各位游客朋友一路以来的喜 爱与支持。 雪如意滑雪场【春日逐雪季】正式开启，期待大家欢聚在这里，玩转不一样的春雪季! ...

Group 1 - The article highlights the festive atmosphere in Huludao's Longgang District during the Chinese New Year, showcasing local businesses and cultural activities that attract families and tourists [1][2] - The ice and snow amusement park, covering 150,000 square meters, is a major attraction, with families enjoying various winter activities such as snow tubing and ice cycling [1] - Traditional performances, including the live show "Xinyi Guandong," are featured, emphasizing local culture and customs, which resonate with visitors seeking a memorable holiday experience [2] Group 2 - The evening festivities include the illumination of thousands of lanterns and a spectacular fireworks display, enhancing the celebratory mood and drawing crowds [2] - The article emphasizes the importance of family gatherings during the New Year, with individuals expressing that the joy of being together outweighs the challenges faced throughout the year [2]

Group 1 - The core idea of the articles highlights the increasing popularity of ice and snow tourism in the winter season, particularly at the Jiulongkou Tourist Area, which has successfully created a new consumption scene for ice and snow activities [1][2] - The Jiulongkou National Wetland Park has utilized high-temperature snow-making technology to attract visitors, resulting in a significant increase in foot traffic since its opening [2] - The park features a variety of snow activities, including a 600-square-meter ice skating rink, catering to different age groups and enhancing the overall visitor experience during the festive season [2] Group 2 - The park offers immersive performances such as machine horse shows, drone displays, and NPC parades, blending traditional and modern elements to provide a unique cultural tourism experience [2] - The outdoor ice and snow amusement area spans 8,000 square meters, featuring a 36-meter-long snow slope divided into eight sliding tracks, which has become a major attraction for families [1] - Visitors express excitement and satisfaction with the activities, indicating a strong demand for local winter sports experiences without the need to travel to distant locations [1]

Core Insights - Jiangsu Province's cultural and tourism system plans to launch over 5,800 cultural and tourism activities during the 2026 Spring Festival, aiming to create a vibrant festive atmosphere and boost the market [1] Group 1: Cultural Activities - The province's theme "Water Charm Jiangsu: Inviting You to Celebrate the New Year" will feature series of activities such as "Intangible Cultural Heritage Celebrating the New Year" and "Celebrating the New Year in Museums" [1] - More than 360 commercial performances will be held across the province, including immersive shows like "Dream of the Red Chamber" in Nanjing and a children's drama exhibition in Yancheng [1] Group 2: Museum and Heritage Events - A total of 335 museums will offer over 700 special exhibitions and more than 1,000 educational activities, with 79 museums extending their opening hours [2] - Notable events include the woodblock New Year painting exhibition at the Yangzhou Grand Canal Museum and the 40th Qinhuai Lantern Festival, alongside 790 intangible cultural heritage activities [2] Group 3: New Tourism Products - New tourism offerings such as Yangtze River cruises, Taihu Lake boat tours, and themed parks are gaining popularity, with the global debut of the iQIYI theme park in Yangzhou and the 86-version "Journey to the West" theme park in Nanjing [2] - Additional products like hot spring wellness, e-sports with traditional culture themes, and Hanfu parades cater to diverse consumer demands [2] Group 4: Consumer Incentives - Over 300 consumer-friendly measures have been introduced, including cultural tourism vouchers, ticket discounts, and hotel packages, with more than 200 star-rated hotels offering value-for-money New Year's Eve dinner options [2] - Online promotions through major OTA platforms and offline marketing in key cities aim to stimulate consumer interest [2] Group 5: Inbound Tourism - The "Happy Spring Festival" initiative promotes inbound tourism, offering customized service packages and exclusive itineraries to enhance the international appeal of "Water Charm Jiangsu" [2] Group 6: Safety Measures - The provincial cultural and tourism system emphasizes safety responsibilities, enhancing facility management, scenic area reservations, market supervision, and service optimization [2] - A smart tourism platform will monitor over 6,000 key locations in real-time to ensure a safe and comfortable experience for residents and visitors during the New Year celebrations [2]

Core Insights - Beijing Urban Green Heart Forest Park is launching two major themed events from February 6 to March 3, alongside the opening of an ice and snow amusement park [1] Group 1: Event Details - The "2026 New Spring Light and Shadow Carnival" will kick off on February 6, operating daily from 15:00 to 21:00, featuring four core highlights: "fantasy light sea, national trend performances, interactive fun, and substantial benefits" [1] - The "2026 New Spring Cultural Festival" will take place from February 17 to February 23, utilizing a 12,000 square meter event space to unveil multiple surprises [1] Group 2: Attractions and Engagement - A 10-meter high horse-themed lantern will be a significant attraction, complemented by a 17-meter long red lantern corridor to enhance the festive atmosphere [1] - Five "Five Blessings Gates" will be set up as photo spots, where citizens can share pictures to receive scratch cards, and collecting all five blessings allows them to exchange for "Green Heart Silver Tickets" to unlock exclusive benefits [1]

Core Viewpoint - The event "Ice-Rich Nenjiang: Industrial Research Empowerment + Ice and Snow Fishing Carnival" in Da'an City, Jilin Province, aims to integrate tourism, culture, and sports, transforming cold resources into a vibrant economy for local communities [1] Group 1: Event Overview - The event features a main venue and three sub-venues, utilizing real-time live streaming to enhance engagement [1] - Activities include the opening of the Da'an Locomotive Expo Park, ice dragon boat races at Nenjiang Bay, winter fishing at five major fishing grounds, and a fishery market at the Da'an Aquatic Products Trading Center [1] Group 2: Economic Impact - The initiative promotes the deep integration of "tourism + culture + sports," aiming to convert the region's ice and snow resources into economic benefits for the local population [1] - Additional projects such as ice amusement parks and New Year markets have been introduced to further enrich the "cultural tourism + ice and snow" sector [1]

Core Viewpoint - The Chengdu International Intangible Cultural Heritage Expo Park is enhancing visitor experiences through new attractions, including a winter wonderland and a traditional New Year goods market, showcasing local and international products [1][5]. Group 1: Winter Wonderland - The winter wonderland spans 6,000 square meters, featuring 35 wooden cabins and artificial snow created nightly by snow machines, attracting families eager for a snowy experience [4]. - Future upgrades will include expanding snow play areas and introducing new attractions like a snow train and forest scenes to enrich visitor experiences [4]. Group 2: New Year Goods Market - The New Year goods market, themed "Taste of Old Chengdu: Intangible Heritage for the New Year," runs from January 18 to January 27, featuring nearly 40 exhibitors and around 1,000 unique products [5]. - The market highlights local specialties such as baked sesame cakes and traditional cured meats, alongside international items like Vietnamese coffee, emphasizing the cultural significance of intangible heritage [5]. Group 3: Cultural Events - The park features a lantern festival with four themed exhibition areas and over 30 types of light displays, creating a vibrant atmosphere with performances that celebrate traditional Chinese culture [4].

Core Viewpoint - The development of the ice and snow economy in China is rapidly expanding beyond traditional regions, driven by increased consumer participation and innovative offerings, creating diverse opportunities for growth and transformation in various sectors [10][13][15]. Industry Overview - The 2024-2025 ice and snow season is expected to see a total of 26.05 million participants nationwide, with Zhejiang ranking first among southern provinces at 1.29 million participants [4]. - The Harbin Ice and Snow World has reached a record scale, covering 1.2 million square meters and utilizing over 400,000 cubic meters of ice and snow, attracting 90.357 million visitors and generating 137.22 billion yuan in tourism revenue [6][10]. Regional Development - The ice and snow economy is transitioning from a seasonal focus to year-round opportunities, with regions like Chongli successfully attracting 4.3 million summer visitors in 2024, surpassing winter numbers for the first time [11]. - The integration of outdoor sports and tourism is being emphasized, with events like the Chongli 168 Super Cross-Country Race and Chongli Marathon contributing to a complete sports tourism ecosystem [11]. Consumer Trends - The ice and snow sports market is witnessing a shift towards younger, fashionable, and family-oriented consumers, leading to a diverse and segmented market for equipment and experiences [13]. - The number of indoor ski resorts has increased to 79, with a growth rate of 33.9%, primarily concentrated in East and South China, catering to local demand for skiing experiences [12]. Industry Growth - The ice and snow industry is evolving into a comprehensive ecosystem, encompassing equipment manufacturing, event management, training services, and cultural tourism, with significant potential for future growth [13][14]. - The number of companies in the ice and snow equipment sector has increased from approximately 300 in 2015 to around 900 in 2023, with sales revenue rising from under 5 billion yuan to about 22 billion yuan [13][14].

Group 1 - The article highlights the development of winter tourism in Xinjiang, specifically in Zhaosu County, leveraging unique ice and snow resources to attract visitors [3] - Local initiatives include the creation of ice and snow parks and tourism products such as "Heavenly Horse Treading on Snow," which are designed to enhance the winter tourism experience [3] - The region's winter tourism strategy aims to draw tourists from various locations, contributing to local economic growth and promoting the area's natural beauty [3]