Core Insights - Li Auto (LI.US) shares rose over 6.5%, reaching a peak of $24.08 following the release of its Q2 earnings report [1] Financial Performance - Revenue for Q2 was 30.2 billion yuan, representing a quarter-over-quarter increase of 16.7% [1] - Vehicle sales revenue accounted for 28.9 billion yuan, with a quarter-over-quarter growth of 17% [1] - The vehicle gross margin stood at 19.4% [1] - Operating profit for the period was 827 million yuan, showing a year-over-year increase of 76.7% and a quarter-over-quarter surge of 204.4% [1] Strategic Direction - The Chairman and CEO of Li Auto, Li Xiang, indicated a strategic decision to reduce the number of SKUs (Stock Keeping Units), focusing on the Li ONE and L9 models [1] - The company plans to accelerate the iteration speed of its technology platform and product updates [1]