首先被打出的是"大空间"牌。三个半小时里，李斌说了三百多次"大"，念了数十次"座座都是VIP，六人十箱无压力，前后都能装行李"的"贯口"。会后的访 谈中，他向华尔街见闻透露，内部进行大量市场调研，发现大三排用户还没有被满足的痛点，最后还是空间焦虑。 用180分钟发布一款新车，蔚来将预售会的时长推向了新的极致。它试图借此，宣告一位"Game Changer"的到来。 7月10日晚，预热多时的乐道旗舰L90登上台前，它磨刀霍霍，杀入大三排SUV红海。这款被李斌寄予厚望的SUV，不仅要搅动家庭赛道，更是蔚来力求改 写命运的写照。 要知道，传统大三排SUV一直是家庭用车首选，在L90之前，这个赛道挤满了竞争者，问界M9、腾势N9、理想L9、深蓝S09、领克900、银河M9……皆以9 系旗舰头衔开启争夺战。 这些车型的密集问世，不仅引发消费者购车狂潮，更标志着大六、七座三排新能源SUV这一细分市场的全面崛起。乘联会数据显示，今年一季度，六座SUV 销量同比激增127%，远超整体市场增速。 这一现象级增长背后，是家庭用户对多场景出行需求的集中释放。而在李斌看来，乐道L90将会成为"Game Changer"，它背后两张王 ...

乐道L90 以卓越空间设计重新定义了大型SUV 的家庭出行体验。车长5145毫米、轴距3110 毫米的庞大 身躯下，展现卓越的空间设计：三排六座/七座布局中，每排腿部空间均超一米，二排过道宽度达180 毫米，纵向挑高1330 毫米，即便三排满载，后备箱仍有430 升空间，加上340 升前备箱，储物能力超越 同级。主要是由于蔚来将电驱体积压缩至37 升、电池包厚度仅116 毫米，通过智能保险丝、后悬架集成 等模块，实现了空间利用能力。与此同时，轻量化设计让单电机车型整备质量仅2.25 吨，双电机版2.36 吨，比同级燃油车轻近200 公斤，配合900V NT3 平台与0.25 风阻系数，85kWh 电池车型续航高达605 公里，兼顾效能与续航，破解了大型SUV 纯电化的能耗难题。旗舰级配置为17.2 英寸中控屏+17.3 英寸 后排娱乐屏、骁龙8295 芯片、35 英寸AR-HUD、23 扬声器2048 瓦音响系统，以及13 层结构座椅与全 车隔音设计。 智能安全双护航，错位竞争在智能与安全性上开辟蓝海，乐道L90 展现旗舰实力。智能化方面，椰子2 智能系统整合30 个传感器与4D 毫米波雷达，探测距离370 ...

2025.07. 11 "豪车平替"成为了市场的取胜法则，也成为了市场竞争日趋白热化后，车企走捷径的一条重要路径。 原创需要巨大投入，领克曾宣称每款车的设计投入都是"亿"级，但是原创并不意味着成功。 高度还原了领克The Next Day概念车元素的领克Z10，原本是对标小米SU7的市场，但6月销量不到 370辆。而今年4月底上市、外号"杭州湾揽胜"的领克900，今年6月销量突破了5300辆，在全尺寸高 端混动SUV品类中，位列第二，仅低于问界M9的月销量，已经超越了理想L9。而该细分行业销冠问 界M9，也曾因与奔驰迈巴赫GLS侧面设计相似而陷入舆论旋涡。 今年上海车展上，首次亮相的极氪旗舰SUV极氪9X就受到了较高市场关注，并得名"杭州湾库里 南"。7月9日该车开启先享计划，2小时就有1万人预订。 或许是看到了国产平替的市场，还有一大批国产"揽胜"来袭，包括"番禺揽胜"（广汽传祺S7）、"坪 山揽胜"（腾势N9）。除此之外，国产"库里南"也不遑多让，包括"保定库里南"（坦克800）。另外， 小米汽车第三款车型小米YU9近日测试车谍照已在网上传开。从谍照看，市场预计这也是一款全尺 寸SUV，外观轮廓与库里南相 ...

【文/观察者网 潘昱辰 编辑/高莘】7月12日，岚图FREE+正式上市。新车共推出三款车型，售价区间为 21.99万—27.99万元，比半个月前的预售价格又下降了1万元。除此之外，岚图FREE+还推出2000元定 金抵扣5000元、至高3万元增换购补贴、用车无忧、配置升级等上市权益。 岚图FREE+上市 岚图 岚图汽车销售公司总经理邵明峰表示，作为岚图汽车首款车型岚图FREE的换代产品，岚图FREE+历时4 年打磨、投入超5亿元、累计实现1366项升级。 岚图FREE+ 岚图 而岚图FREE+最大的特点，便是全系标配华为乾崑智驾ADS 4和鸿蒙座舱HarmonySpace 5。 其中，华为乾崑智驾ADS 4支持车位到车位P2P2.0、高速公路收费站ETC通行，泊车代驾VPD 2.0实现 地下停车场跨层通行、代客充电等新功能。截至目前，全国支持车位到车位、泊车代驾VPD的停车场数 量已分别达到50万、10万个。 岚图标配华为乾崑智驾ADS 4 岚图 岚图FREE+是岚图与华为合作的第二款车型。2024 年，双方曾联合推出首款车型岚图梦想家乾崑版。 今年8月底，双方还将推出第三款合作车型——25万内的纯电动SUV ...

Core Viewpoint - The rise of "big brand alternatives" in the Chinese automotive market, exemplified by models like Xiaomi's SU7 and YU7, raises concerns about the potential regression of the industry towards imitation rather than innovation [1][5]. Group 1: Market Trends - Xiaomi's SU7 has become a phenomenon, securing the top sales position in the mid-to-large sedan category within a year, while the YU7 has surpassed it with over 240,000 orders in just 18 hours [1]. - The trend of creating "luxury car alternatives" is becoming a significant strategy for automakers in a highly competitive market, where original design requires substantial investment [1][2]. - The Zeekr 9X SUV received significant attention at the Shanghai Auto Show, with 10,000 pre-orders in just 2 hours, indicating strong market interest in domestic alternatives [2]. Group 2: Legal and Ethical Considerations - Historical cases of design infringement in the automotive industry show that legal definitions of imitation are often ambiguous, with several high-profile cases resulting in no penalties for alleged infringers [3]. - The protection period for design patents in China is 15 years, which can impact the longevity of claims against design similarities [3]. Group 3: Industry Evolution - The Chinese automotive industry has made significant strides in moving away from a reliance on imitation, with domestic brands capturing nearly 70% of the market share and China being the largest automobile exporter for two consecutive years [5]. - The resurgence of "copycat" incidents poses risks to the long-term development of the industry and could hinder the global competitiveness of Chinese automakers [5].

这一次，乐道找对节奏了吗？ 作者 丨高珮莙 一位老人出现在副驾驶位，轻轻挪动身体适应座椅，在车内四下环顾，眼神中流露出满意。戴孙悟 空面具的小男孩在二排座椅上舞动着金箍棒，更多好奇的小脑袋凑过来，面对镜头露出兴奋的笑 容。 镜头拉远，贴着红色福字、挂着红色灯笼的农家院前，衣着平常的男女老少们围着一辆崭新的乐道 L90，评头品足。 在乐道L90的宣传片里，主角从面容精致的专业演员换成了以家庭为核心的普通消费者，画面从力求 完美的精致生活切换到了更接地气的真实场景。 蔚来创始人、CEO李斌在长达3个小时的马拉松式发布会上，也几乎没有提及黑科技、豪华、BBA等 高大上的词汇，而是把"空间""安全""省钱"挂在嘴边。他们甚至专门编了一段通俗易懂的宣传 语："座座都是VIP，6人10座无压力，前后都能装行李。" 更重要的是，这款六座大三排SUV给出了颇有诚意的预售价：整车购买27.99万元起，电池租用方式 购买19.39万元起。预售期间下订并在8月31日前锁单，可享2000元预订金抵扣5000元购车款，再赠 送5000元选装基金。 作为对比，这类车型在目前市场上的起售价通常在30万~35万元之间。 正如蔚来总裁秦力洪所 ...

Core Insights - The launch of the L90 marks a significant strategic shift for NIO, aiming to penetrate the sub-200,000 RMB market for electric SUVs, a move that emphasizes value for money [2][4] - The L90 is positioned to address the underperformance of the L60 and is critical for NIO's profitability goals in Q4, reflecting the company's urgent need to boost sales [2][9] - NIO's pricing strategy for the L90 is not seen as a price war but rather a calculated approach to ensure sustainable profitability while appealing to family-oriented consumers [3][4] Pricing and Market Positioning - The L90 is priced starting at 279,900 RMB, with a battery rental option bringing the price down to 193,900 RMB, significantly undercutting competitors in the same segment [2][4] - NIO aims to fill the gap in the 250,000 to 300,000 RMB price range for electric three-row SUVs, avoiding direct competition with high-end models while targeting family users [4][5] - The pricing strategy is supported by a robust cost control system established during the product development phase, ensuring a reasonable profit margin despite aggressive pricing [4][5] Product Features and Innovations - The L90 features a spacious design, including a 240L smart storage compartment and a 430L trunk, catering to the needs of family users [6][8] - It incorporates advanced technology such as the 900V high-voltage architecture and a comprehensive charging network, addressing common concerns about range and charging convenience for families [8][12] - The vehicle's design philosophy shifts from a focus on "tech sophistication" to "functional practicality," aligning with the needs of family-oriented consumers [5][6] Sales Strategy and Market Challenges - NIO has set an ambitious target of doubling its sales by 2025, with the L90 expected to play a crucial role in achieving this goal, especially after the underwhelming performance of the L60 [9][10] - The company faces significant competition in the electric SUV market, particularly from models like the Ideal i8, necessitating that the L90 not only meets but exceeds consumer expectations [12][14] - Continuous sales momentum and effective supply chain management are critical for the L90's success, as past models have struggled with delivery issues [14][15] Brand Development and Future Outlook - The launch of the L90 is seen as a pivotal moment for NIO's brand evolution, moving towards a more family-centric approach while maintaining its high-end image [5][17] - NIO is gradually refining its market strategy, focusing on user demographics and brand narrative to enhance its competitive edge in the rapidly evolving electric vehicle market [17] - The success of the L90 will be a litmus test for NIO's ability to adapt and thrive in a highly competitive landscape, with implications for its overall market position and brand perception [12][17]

Core Viewpoint - NIO's CEO Li Bin emphasizes that the profitability of the L90 model is driven by cost reduction capabilities stemming from technological advancements and economies of scale, with a focus on achieving operational profit rather than merely increasing sales [1][2][3] Group 1: Product Strategy and Market Positioning - The L90 model is priced at 193,900 yuan under a battery rental model, raising questions about its profitability; however, Li Bin asserts that the model still maintains a gross margin at this price point [2] - The L90 features a 900V high-voltage architecture, which enhances efficiency and significantly reduces material costs through integrated design and proprietary technologies [2] - The L90 targets a market gap in the 300,000 yuan segment for six- and seven-seat pure electric SUVs, challenging the dominance of range-extended models with its spacious design and standard 85kWh battery [4] Group 2: Financial Performance and Profitability Goals - Li Bin has consistently highlighted the goal of achieving profitability, with expectations to reach this milestone by Q4 2025, contingent on sales of 50,000 vehicles per month and maintaining a gross margin of 17-18% [3][5] - NIO's financial reports indicate a positive trend, with Q4 2024 gross margin rising to 13%, suggesting that previous R&D investments are beginning to yield returns [3] - The company aims to reduce vehicle material costs by an additional 10% by 2025, supported by a dedicated team reporting directly to the CFO [5] Group 3: Infrastructure and Service Network - NIO has established over 1,000 battery swap stations across 550 cities, with peak service volumes exceeding 137,000 transactions per day, enhancing the efficiency and reliability of its energy service network [1][4] - The investment of over 18 billion yuan in building more than 3,000 battery swap stations is seen as a sustainable revenue source beyond vehicle sales [4]

Analysts don't expect Nio to reach profitability for years. Should you buy the Chinese automaker's stock anyway?Shares of Chinese electric vehicle (EV) manufacturer Nio (NIO 5.01%) were on the rise for a second straight day on Friday, adding 5.6% through 1 p.m. ET on top of Thursday's 6% gain.You can probably thank Morgan Stanley for that. What Morgan Stanley says about NioIn a note that came out Thursday afternoon, Morgan Stanley analyst Tim Hsiao reiterated his overweight rating on Nio and praised its new ...

Core Viewpoint - NIO's stock prices surged significantly in both Hong Kong and the US markets following the announcement of the pre-sale price for its second brand, Ladao L90, which exceeded market expectations [1][5]. Group 1: Stock Performance - NIO's Hong Kong stock rose over 8% at one point, closing with a nearly 6% increase on July 11 [1]. - NIO's US stock closed with a more than 6% increase on July 10 [1]. Group 2: Ladao L90 Pricing and Strategy - The pre-sale price for the Ladao L90 was announced at 279,900 yuan for full purchase and 193,900 yuan for battery rental, which was lower than competitors' prices [5][12]. - CEO Li Bin emphasized that the pricing strategy for Ladao L90 is designed to ensure profitability, countering speculation about zero-margin sales [7][13]. - The Ladao brand is seen as crucial for NIO to achieve its profitability target by Q4 2025, with Ladao L90 being a key product in this strategy [7][13]. Group 3: Market Position and Consumer Response - Consumer reactions to the Ladao L90 pricing have been positive, with many expressing surprise at the competitive pricing [13]. - Li Bin stated that NIO's assessment of Ladao's performance is based on achieving profit rather than just sales volume [13]. Group 4: Operational Developments - NIO has implemented internal adjustments within the Ladao brand, which are described as team optimizations rather than layoffs [14][15]. - The delivery numbers for Ladao from January to June show a fluctuating but generally increasing trend, with June's deliveries reaching 6,400 units [16]. Group 5: Charging Infrastructure - NIO has established over 8,000 charging and battery swap stations nationwide, including 1,000 battery swap stations on highways, enhancing the appeal of its electric vehicles [20]. - The company’s unique battery swap system is positioned as a significant advantage, providing users with a sense of security regarding battery maintenance [20].