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从“卷价格”到“卷价值” 惠民保的可持续经营之“道”
Jin Rong Shi Bao· 2025-11-19 09:20
Core Insights - The recent launch of the 2026 version of the Huiminbao products emphasizes "upgraded protection" and "comprehensive enhancement," with unchanged premiums but higher coverage and lower claims thresholds [1][2] - Huiminbao, a city-customized commercial health insurance, has evolved over ten years to become a crucial part of China's multi-tiered medical security system, shifting from price competition to value competition [1][3] Product Features - The 2026 version of Huiminbao products focuses on expanding special drug coverage, including CAR-T therapy and rare disease medications, significantly enhancing their appeal to consumers [2][3] - The coverage range is extending to chronic disease management and health management services, with examples like dental services and health assessments included in the Anhui Huiminbao 2026 version [3] - Premiums remain stable while coverage limits are increasing, such as the Beijing Puhui Health Insurance maintaining a premium of 195 yuan per person per year while raising the total coverage to 3.5 million yuan [3] Pricing Strategy - Differentiated pricing is becoming a mainstream trend in new Huiminbao products, allowing for tailored premiums based on age and health status [4][5] - This approach enhances the attractiveness of Huiminbao to healthier populations and supports sustainable development by avoiding the pitfalls of uniform pricing [5][6] Market Dynamics - The transformation of Huiminbao reflects a balance between inclusivity and sustainability, with significant participation rates and increasing renewal rates indicating a positive trend [8] - The long-term positioning of Huiminbao is seen as a middle layer in the multi-tiered insurance system, complementing basic medical insurance and commercial health insurance [8] Future Directions - Future Huiminbao products are expected to evolve towards precision, ecological integration, and technological advancement, relying more on data for product design and enhancing service efficiency [9] - Recommendations for Huiminbao include maintaining its inclusive positioning, continuous innovation in products and services, and leveraging insurance technology to improve actuarial and risk management capabilities [9]