分形创新
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分形创新:突破认知瓶颈的方法论
Sou Hu Cai Jing· 2025-10-07 14:50
Core Concept - The article discusses the concept of fractal innovation, emphasizing that innovation should not be random but rather a structured process that evolves from existing capabilities, similar to how trees grow new branches from their roots [2][10]. Group 1: Definition and Mechanism of Fractal Innovation - Fractal innovation is described as a process where new business opportunities emerge from existing core competencies, akin to how trees develop new branches while maintaining their root systems [2][4]. - The article highlights the importance of genetic inheritance, variation, and market selection in the innovation process, drawing parallels to Darwinian principles [4][10]. Group 2: Strategies for Implementing Fractal Innovation - Companies should solidify their core capabilities, such as data analysis and user insights, to support the growth of new business lines [5][6]. - Encouraging small variations within the organization can lead to the emergence of new business models, as demonstrated by ByteDance's "App factory" approach [6][7]. - Companies should prioritize and allocate resources to high-growth potential projects, using metrics like user growth and profit margins to identify these opportunities [7][8]. Group 3: Value of Fractal Innovation - Fractal innovation enhances a company's resilience against uncertainties, allowing it to adapt and thrive in changing environments [10][11]. - It provides a solution to the "innovator's dilemma" by enabling established companies to evolve internally and create new revenue streams [11][12]. - The concept of fractal innovation is applicable to personal growth, where individuals can diversify their skills and capabilities by branching out from their primary expertise [12][13].