Core Viewpoint - The insurance industry is shifting focus towards dividend insurance products, with companies planning to adjust their product pricing and marketing strategies in the upcoming third quarter to enhance sales and sustainability [1][2]. Group 1: Industry Trends - Multiple insurance companies are set to accelerate the replacement of traditional insurance with dividend insurance, aiming for a target where dividend insurance constitutes at least 30% of their business by 2025 [1]. - The recent regulatory guidance emphasizes sustainable operations and comprehensive services rather than merely competing on yield, marking a significant shift in the industry’s approach to product offerings [1][2]. Group 2: Regulatory Changes - Financial regulators have issued guidelines to enhance the sustainable operation of dividend insurance, focusing on dynamic constraints to prevent companies from overextending future payouts [3][4]. - Insurers are required to balance the predetermined rates of dividend insurance with actual investment returns and ensure that the proposed dividend levels are justifiable and sustainable [4][5]. Group 3: Market Dynamics - The adjustment of guaranteed rates for traditional insurance products from 2.5% to 2% and for dividend insurance from 2% to 1.5% is expected to shift consumer preference towards more flexible dividend products [2]. - The ability of insurers to provide dividends is influenced by their investment performance and the historical burden of high-rate policies, which can affect current dividend levels [5][6]. Group 4: Competitive Landscape - Insurers with strong ratings and robust investment performance are likely to gain a competitive edge in the dividend insurance market, while smaller firms may face increased challenges in a landscape where yield competition is curtailed [6]. - The dynamic regulatory framework allows for some flexibility in dividend distribution, enabling companies to align their offerings with actual capabilities and market conditions [5][6].