Core Insights - The global dietary supplement market is experiencing strong growth, with China leading at a 10% growth rate, highlighting its potential as a vibrant growth engine [1][2] - The cross-border import health product market in China has grown 19 times over 16 years, with the top five brands holding over 60% market share, indicating a high concentration in this segment [4] - Despite a considerable market size, China's per capita consumption is only 22% of that in the U.S., with a penetration rate below 30% and only 10% of users being loyal, revealing significant growth potential [6] Regional Dynamics - The Asia-Pacific region is projected to hold a 38% market share in 2024, with China as the core growth engine at a 10% growth rate, surpassing other major regions [2] Cross-Border Market Growth - The cross-border import health product market has seen its import value rise from $410 million to $7.75 billion from 2008 to 2024, with a compound annual growth rate of 20.2% [4] Growth Potential in China - China's per capita consumption of dietary supplements is $23.3, only 22% of the U.S. level, with a penetration rate under 30%, indicating substantial room for growth [6] Learning from Japan - Japan's mature market experience, characterized by a balanced regulatory framework and high consumer penetration, offers valuable lessons for China's health product market [9] FANCL's Market Leadership - FANCL leads the Japanese market with an 18% market share, leveraging over 40 years of brand experience and a focus on Asian dietary needs [12] Nutritional Needs of Asian Populations - Significant differences in dietary structure, cooking habits, and genetic traits among Asian populations necessitate targeted nutritional supplementation [14] Social Media Influence - Social media is driving the diversification of nutritional supplements, with various content forms and audience segments emerging [18] Consumer Challenges - The diversification of nutritional supplements has led to safety and convenience challenges, with many consumers struggling to manage multiple products [20] Age-Specific Nutritional Strategies - Age-specific nutritional strategies are emerging as a practical solution to balance scientific precision and cost-effectiveness in the market [22] Scientific Basis for Nutritional Strategies - Age and gender differences in nutrient absorption necessitate tailored nutritional solutions, making age-specific and gender-specific strategies essential [24] FANCL's Implementation of Age-Specific Strategies - FANCL pioneered the adult age-specific nutrition pack in 2015, focusing on the unique dietary needs of Asian populations [26] Diverse Health Demands - Different demographic groups are increasingly aware of their nutritional needs, driving a trend towards more personalized and comprehensive health solutions [28] Industry Evolution Towards Comprehensive Solutions - The industry is moving towards full-scene and full-population nutritional solutions, as demonstrated by FANCL's diverse product offerings [30] High Absorption Focus - Consumers are shifting their focus from "high content" to "high absorption," with FANCL leading innovations in this area [32] User Experience Challenges - Consumers face significant challenges with the use of multiple nutritional products, prompting a need for more integrated and user-friendly solutions [34] FANCL's Innovative Solutions - FANCL's comprehensive nutrition packs address industry pain points through personalized formulations and convenient packaging [35] Precision Nutrition and Technological Innovation - The market is transitioning towards precision nutrition and scientific validation, with innovative formulations and technologies driving quality upgrades [38]

Core Insights - The global dietary supplement market is experiencing strong growth, with China leading at a 10% growth rate, highlighting its potential as a vibrant growth engine [1][2] - The cross-border import health product market in China has grown 19 times over 16 years, with the top five brands holding over 60% market share, indicating a high concentration in this segment [4] - Despite a considerable market size, China's per capita consumption is only 22% of that in the U.S., with a penetration rate below 30% and only 10% of users being loyal, revealing significant growth potential [6] Regional Dynamics - The Asia-Pacific region is projected to hold a 38% market share in 2024, with China as the core growth engine at a 10% growth rate, surpassing other major regions [2] Cross-Border Market Growth - The cross-border import health product market has seen its import value rise from $410 million to $7.75 billion from 2008 to 2024, with a compound annual growth rate of 20.2% [4] Growth Potential in China - In 2023, China's per capita consumption of dietary supplements was $23.3, only 22% of the U.S. level, with a penetration rate under 30%, indicating substantial room for growth [6] Learning from Japan - Japan's mature market experience, characterized by a balanced regulatory framework and high consumer penetration, offers valuable lessons for China's health product market [9] FANCL's Market Leadership - FANCL leads the Japanese market with an 18% market share, leveraging over 40 years of brand experience and a focus on Asian dietary needs [12] Nutritional Needs of Asian Populations - Significant differences in dietary structure, cooking habits, and genetic traits among Asian populations necessitate targeted nutritional supplementation [14] Social Media Influence - Social media is driving the diversification of nutritional supplements, with various content forms and audience segments emerging [18] Consumer Challenges - The diversification of nutritional supplements has led to safety and convenience challenges, with many consumers struggling to manage multiple products [20] Age and Gender-Specific Nutrition Strategies - Age and gender-specific nutritional strategies are emerging as optimal solutions, balancing scientific precision with cost-effectiveness [22][24] Industry Practices - FANCL has pioneered age-specific nutritional packages, addressing the unique dietary needs of different age groups and genders [26] Expanding Nutritional Demands - Diverse consumer groups are increasingly focused on nutritional supplementation, reflecting a growing awareness of health management [28] Comprehensive Nutritional Solutions - Brands like FANCL are developing comprehensive product matrices to address various health needs across different demographics [30] High Absorption Focus - The market is shifting from a focus on high nutrient content to high absorption rates, with consumers valuing effective nutrient delivery [32] User Experience Challenges - Consumers face significant challenges with product usability, leading to a demand for more integrated and convenient solutions [34] FANCL's Innovative Solutions - FANCL's comprehensive nutritional packages address industry pain points through personalized, one-stop solutions [35] Precision Nutrition and Technological Innovation - The industry is moving towards precision nutrition and scientific validation, with innovative formulations enhancing product quality [38]

Core Insights - The global dietary supplement market is experiencing strong growth, with China leading at a 10% growth rate, highlighting its potential as a vibrant growth engine [1][2] - The cross-border import health product market in China has grown 19 times over 16 years, with the top five brands holding over 60% market share, indicating a high concentration in this segment [4] - Despite a considerable market size, China's per capita consumption is only 22% of that in the U.S., with a penetration rate below 30% and a mere 10% of users being loyal, revealing significant growth potential [6] Market Dynamics - The Asia-Pacific region is projected to hold a 38% market share by 2024, with China as the core growth engine at a 10% growth rate, surpassing other major regions [2] - The cross-border import health product market has seen its import value rise from $410 million to $7.75 billion from 2008 to 2024, with a compound annual growth rate of 20.2% [4] Growth Potential - China's dietary supplement market shows substantial growth potential compared to mature markets, with a per capita consumption of $23.3, a penetration rate below 30%, and a low user loyalty rate of 10% [6] - The significant gaps in consumption, penetration, and user loyalty indicate a solid foundation for long-term growth through consumer education and product experience optimization [6] Learning from Japan - Japan's mature market experience, characterized by a balanced regulatory framework, high penetration, and user loyalty rates, provides valuable lessons for China's health product market [9] - Japan's market is expected to reach $13.32 billion by 2024, with a compound annual growth rate of 11.3%, showcasing its resilience during economic downturns [9] Targeted Nutrition Strategies - The dietary habits, cooking methods, and genetic traits of Asian populations necessitate targeted nutritional supplementation [14] - The introduction of age- and gender-specific nutritional strategies is seen as an optimal solution to balance scientific precision and cost-effectiveness [22][24] Industry Practices - FANCL has pioneered the adult age-specific nutrition package, focusing on the unique characteristics of Asian populations and setting a precedent in the industry [26] - The shift from standardized products to personalized nutrition is driven by the need for tailored solutions based on individual health requirements [22][38] Consumer Trends - Social media reflects a trend towards diversified nutritional supplementation, moving from standardized to personalized and precise solutions [18] - The increasing complexity of nutritional products has led to consumer concerns about safety and convenience, driving demand for one-stop solutions [20][34] Innovation and Technology - The industry is evolving towards high-quality upgrades driven by precise nutrition and technological innovation, with a focus on improving absorption rates and product experience [32][38] - FANCL's approach emphasizes high absorption and scientific formulation, moving away from merely high content to effective nutrient delivery [32] Conclusion - The dietary supplement market in China is poised for significant growth, driven by targeted strategies, consumer education, and technological advancements, with companies like FANCL leading the way in innovation and market adaptation [1][6][26]

Investment Rating - The report rates the nutrition supplement industry in China with a compound annual growth rate (CAGR) of 10.4%, indicating strong growth potential and positioning China as a leading growth engine globally [18][19]. Core Insights - The global nutrition supplement market is expected to grow from $189.2 billion in 2024 to $402.2 billion by 2034, driven by increased health awareness, aging populations, lifestyle changes, and product innovation [6][8]. - China's nutrition supplement market is projected to reach $466 billion by 2034, with significant growth driven by policy support, generational demand, and consumption upgrades [19][20]. - The market is characterized by a shift from standardized products to personalized nutrition strategies, particularly through age and gender-specific formulations [60][71]. Summary by Sections 1. Global and Chinese Nutrition Supplement Market Landscape - The global market is experiencing rapid growth, with a CAGR of 7.8% from 2024 to 2034, influenced by health awareness, aging populations, lifestyle changes, and product innovation [6][10]. - The Asia-Pacific region leads in market share and growth rate, with China achieving a 10% growth rate, making it the most dynamic growth area globally [12][13]. 2. Industry Development Trends and Innovations - The market is transitioning from trend-driven consumption to a more rational, demand-based approach, emphasizing the need for personalized nutrition solutions [43][46]. - There is a notable increase in the demand for probiotics and immune-boosting products, with iron supplements emerging as a star category due to heightened health awareness [39][40]. 3. Consumer Insights on Nutrition Supplement Needs and Behaviors - There is a growing awareness of proactive nutrition among consumers, with six key segments driving rapid demand growth [3][3]. - The market is witnessing a significant shift towards online sales channels, which now dominate with a 56% market share, while traditional channels are declining [22][24]. 4. Future Trends and Opportunities in the Nutrition Supplement Industry - The industry is moving towards precision nutrition and technological innovation, with a focus on multi-dimensional strategies and localized innovations driving brand growth [4][4]. - The report highlights the importance of age and gender-specific nutrition strategies, which are gaining acceptance among consumers, indicating a shift towards more tailored health solutions [60][71].