· 团队资历与经验： 资深、具备跨行业经验的设计团队，能够将设计翻车、项目延期、预算超支的风险 降到最低。他们在设计中就考虑到了施工落地、材料兼容性、后期维护等全链路问题。业内如火星时代 展览展示这类深耕行业12年的专业公司，其设计团队不仅拥有建筑装饰双甲级资质的背书，更积累了 1500+项目的实战经验，这意味着他们的设计方案的方案通过率更高，项目交付准时率能达到98.5%以 上。选择这样的专业团队，其设计费自然会体现出"风险溢价"和"价值溢价"。 在上海这个高标准、快节奏的商业中心，多媒体展厅的设计收费大致可分为三个层级，但请注意，这只 是一个粗略的行业参考，具体费用仍需根据项目规模和复杂性进行详细评估： 级别 设计深度与特点 费用构成特点 基础型 偏重平面和空间布局，多媒体应用简单，如普通触摸屏、标准LED屏。内容以信息展示为主， 互动性较低。 按平米收费（或较低总价）。设计费占总投资比例约 5% - 8%。 当我们探讨上海多媒体展厅设计费的收费标准时，其实我们讨论的焦点绝不只是一个简单的价格数字， 而是专业设计所能为企业带来的商业价值与投资回报率（ROI）。很多企业决策者在启动展厅项目时， 往往会有一个 ...

Core Insights - The advertising industry is undergoing a transformation, with a focus on integrating creativity with technology, particularly AI, to address economic pressures and client needs [1][3][6] - Arthur Sadoun, CEO of Publicis Groupe, emphasizes that the Cannes Lions Festival should serve as a platform for actionable business solutions rather than just a creative showcase [1][7] Group 1: Shift in Cannes Lions Festival - The Cannes Lions Festival is shifting from a celebration of creativity to a more pragmatic agenda, reflecting the industry's need for practical solutions amid financial pressures [2][4] - Publicis Groupe has replaced its traditional beach parties with closed-door meetings focused on AI-driven discussions, aiming to provide clients with immediate, actionable insights [2][4] - The company plans to showcase AI-driven personalized marketing solutions and smart data tools to clients, emphasizing practical applications over theoretical discussions [4][6] Group 2: Industry Challenges and Responses - The advertising industry is facing its most significant challenges since the pandemic, with major advertising groups experiencing a decline in organic revenue growth [3][6] - Publicis Groupe has managed to achieve nearly 5% growth, attributed to a substantial investment of €300 million over three years in developing Core AI tools [3][6] - Sadoun calls for a different strategy at the festival, suggesting adjustments to the event's traditional components to better align with current industry needs [3][7] Group 3: Pragmatic Approach and Client Focus - Sadoun's pragmatic approach has sparked discussions within the industry, challenging traditional creative evaluation systems and emphasizing the importance of measurable outcomes [5][6] - The company aims to prioritize client meetings and actionable insights over maintaining visibility through traditional award ceremonies and parties [6][7] - The focus is on delivering tools and solutions that directly impact clients' profitability, rather than merely celebrating creativity [7][8]