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世界知识产权组织总干事邓鸿森:创意经济有三大趋势
Zhong Guo Jing Ji Wang· 2025-10-17 10:11
Group 1 - The core viewpoint emphasizes the significant role of copyright in the creative economy, allowing creators to maintain control over their content while motivating innovators to reach new audiences and markets [1] Group 2 - The first trend identified is the rise of digital technology as a shaper and driver of the creative economy, with copyright in the digital economy accounting for one-third of all patent applications, enhancing content accessibility and providing new tools for creators [2] - Digital technology has transformed market scale, depth, and complexity, leading to new content dissemination methods and blurring traditional boundaries, exemplified by the success of short dramas in China, which generated a scale of 50.5 billion yuan in 2024 [2] Group 3 - The second trend is the changing geography of innovation, where the digital revolution has made markets more open and barriers lower, with the short drama industry's success spreading globally, indicating a profound shift in global entertainment consumption patterns [2] Group 4 - The third trend is the shift in trade from tangible to intangible assets, with a focus on intellectual property and intangible assets, as seen in Indonesia where artisans use digital platforms and blockchain for copyright protection [3] - The proliferation of mobile and computer technology has led to unlimited content access, prompting governments worldwide to capture value from intellectual property and enhance creative ecosystems, as reflected in the rising positions of Asian, Arab, and African countries in global innovation indices [3]