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首发经济升温:深圳求解AI产业化路径,荣耀前店后研引关注
Nan Fang Du Shi Bao· 2025-10-13 09:55
Core Insights - The consumption market in Shenzhen has seen a significant increase during the recent Mid-Autumn and National Day holidays, driven by the emergence of new business models and consumer experiences, termed "first-release economy" [1] - The opening of the Honor Alpha global flagship store has become a notable example of this trend, attracting an average of over 4,500 visitors daily during the holiday period, with a 70% entry rate and an average stay of over 15 minutes per customer [1][4] - The transformation of physical stores from mere sales points to "industry hubs" that link market demand with innovation is a key trend, showcasing a shift towards a new business model of "front store, back research" [1][6] Consumption Trends - The "first-release economy" has evolved to focus on new consumption scenarios and deep experiences rather than just the debut of new brands or products, emphasizing the re-evaluation of the value of physical retail spaces [1][2] - The Honor Alpha flagship store exemplifies this shift with its design emphasizing "boundary-less" and "human-tech" concepts, featuring innovative elements like a 43-meter curved glass and a 9-meter indoor waterfall [4] Business Model Innovation - The "front store, back research" model is emerging as a more efficient approach, connecting retail spaces directly with corporate R&D, creating a closed loop from demand perception to product delivery [6][7] - The flagship store serves as a market probe and data entry point, collecting user feedback and market data to inform product iterations, with features like the "AI Inspiration Café" facilitating social interactions and idea exchanges [6][7] Industry Collaboration - The "front store, back research" model is positioned as a significant connector and accelerator within Shenzhen's AI industry ecosystem, aiming to create a value symbiosis among brands, users, and partners [8][10] - The flagship store is not only a product showcase but also a platform for industry collaboration, inviting various AI innovation companies from the Greater Bay Area to foster regional AI industry synergy [10]