8月18日，由红果自制剧主办的"创作引航・光启新章"短剧行业编剧沙龙在杭州西溪湖畔举行。百余位编剧代表、行业嘉宾及三家承制方伙伴 齐聚一堂，通过政策解读、趋势洞察与实战经验共享，为行业提供切实可行的创作解决方案。 行业新阶段： 从"蓬勃生长"到"精耕细作" 过去几年，短剧凭借"情绪张力强、节奏紧凑"的内容特性实现快速增长。随着用户审美持续提升、平台审核日趋规范、商业化路径不断深化， 行业已迈入以质量为核心的"精耕时代"。但与此同时，内容同质化、创意难出圈、编剧成长路径缺失等问题也逐渐显现，创作者普遍面临"写 得好却推不动"、"跟不准风向"、"缺乏资源支持"等困境。 在此背景下，红果自制剧首次以编剧沙龙形式，创造"平台—编剧—承制方"的三方对话机会，通过各方分享创作和制作中的经验，增进彼此的 理解和协作，共同提升短剧品质，促进产业繁荣发展。 政策解读： 双重激励政策，激活创作生态源头活水 沙龙上半场，红果自制剧内容团队首先对2025年上半年的创作数据进行了系统复盘，深入分析了行业趋势与创作表现。随后，团队重点解读了 全新升级的剧本合作激励政策，特别强调加大对编剧群体的扶持力度——通过专项资源倾斜和制度保障，持续 ...

Core Points - Hongguo has announced a comprehensive upgrade to its script collaboration policy, which includes multiple limited-time incentives for screenwriting studios, focusing on user acquisition, growth, and revenue sharing [1] - The incentive activities will run from August 13 to September 30 [1] - In mid-July, Hongguo communicated with 20 screenwriting studios regarding the upcoming incentive policy [1] - After the official implementation of the incentive policy on August 13, individual screenwriters can check if their studio can operate the affiliation matters in the backend and determine if they are on the collaboration list [1] - Hongguo's official response denied claims about the 20 studios already collaborating before the new incentive policy took effect, stating that the information was inaccurate [1]