短剧制作

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听花岛副总裁李元君:爆剧《闪婚老伴是豪门》,针对中老年群体但受众超乎想象
Feng Huang Wang Cai Jing· 2025-07-03 07:31
听花岛打造过《我在八零年代当后妈》《引她入室》《闪婚老伴是豪门》《我在长征路上开超市》等耳熟能详的短剧作品,其中《闪婚老伴是豪门》为代表 的大妈和霸总的爱情短剧曾引发热议。李元君介绍, 《闪婚老伴是豪门》是公司原创短剧,创作最初主要是针对中老年群体,但实际受众超乎想象,吸引 了大量年轻人。 李元君坦言,短剧中有些被视为"俗套"的情节,其实是在通过制造冲突来调动观众情绪,从创作角度来看,合理的冲突是必要的。尤其是短剧竖屏的形式, 本身就比横屏更具备情绪冲击力。 他肯定这种情绪调动情节在短剧创作中的必要性,但强调这样的作品要注意一个前提,最终要导向"温暖和爱",向情感表达升级。从短剧的内容特质来说, 爽感是最高效的注意力锚点,但是必须爽而有度,要摆脱一味求爽、脱离现实的畸形发展模式。 对于短剧的创作尺度,如何做到奇特但不离谱?李元君介绍,听花岛内部有非常完善严格的内部审核机制,尤其涉及历史的题材,会重点注意。 他举例,创作短剧《我在长征路上开超市》时,编剧是不可能随意设置情节的,内容必须极其谨慎,会聘请相关领域权威学者和专家逐字来审核剧本,确保 准确。 同时,现在平台,如抖音、腾讯、红果等,对于短剧内容同样有严格 ...
北美也爱霸总题材 听花岛副总裁李元君:觉得短剧Low是某些人的偏见
Feng Huang Wang Cai Jing· 2025-06-28 09:20
和元气森林等制造业企业出海首选东南亚不同,听花岛出海的第一站是北美。"因为出海的短剧基本上是以订阅或者付费模式为主,北美是目前最大的市 场。而且在北美做起来之后,可以延伸辐射到日韩、东南亚等国家,做做翻译,就可以发行到其他地区。" 那么,北美市场喜欢什么样题材的短剧?答案和国内并无太大不同,"现在比较火的还是霸总、豪门这些剧,人性是相通的,全球大趋势都是趋同的。未来 一定会像奈飞或者迪士尼,题材越来越丰富。"李元君说道。 凤凰网财经讯 6月28-29日,"2025中国企业出海高峰论坛"在深圳举行,本次论坛由凤凰网主办,雪花超高端系列品牌-醴首席赞助合作,中国企业出海全球 化理事会联合主办,以"为开放的世界"为主题,旨在全球产业链深度重构之际,为中国企业搭建思想碰撞、资源对接、规则对话的高端平台,系统性破解出 海难题,共探生态共赢转型路径。 听花岛副总裁李元君 著名短剧《我在80年代当后妈》的制作公司,听花岛副总裁李元君出席论坛,并在圆桌讨论环节分享了关于短剧出海的看法。他表示,"非常看好短剧在海 外市场的想象空间,今年预估海外市场规模短剧会超过30亿美金。" 同时,李元君也回应了网友关于短剧Low的质疑。他表 ...
盐言故事出手,短剧还能“抄”多久
3 6 Ke· 2025-06-24 01:53
Core Viewpoint - The article discusses the rampant issue of copyright infringement in the short drama industry, particularly focusing on the actions taken by the platform "Salt Story" to combat this problem and the broader implications for the industry as a whole [1][4][12]. Group 1: Infringement Issues - The short drama industry has been characterized by a "wild growth" phase, with frequent instances of plagiarism, copyright infringement, and a lack of regulatory oversight [1][5][6]. - Salt Story has identified over 50 cases of short drama infringement, with more than 10 cases formally filed, including a significant case against the short drama "Broken Sect Master Sister" [4][5]. - The platform has established a "Anti-Piracy Processing Center" to encourage users to report infringement cases, highlighting the need for community involvement in addressing these issues [4][6]. Group 2: Legal and Regulatory Challenges - The legal framework surrounding short dramas is still developing, leading to challenges in enforcing copyright laws and determining infringement standards [6][8]. - The short drama format's rapid production cycle complicates the legal recourse for authors, often resulting in minimal compensation for significant time and effort invested in legal battles [6][8]. - Salt Story has taken proactive legal measures, including filing lawsuits against multiple infringing entities, and has been recognized for its efforts in copyright protection [8][12]. Group 3: Industry Dynamics - The short drama format has gained popularity due to its alignment with the fast-paced consumption habits of modern audiences, making it a prime target for copyright infringement [13][18]. - Salt Story's content is well-suited for adaptation into short dramas, as both formats share a focus on concise storytelling and emotional engagement [13][15]. - The article emphasizes the need for improved regulatory measures and industry standards to foster a healthier environment for creators and protect their intellectual property [12][24]. Group 4: Future Outlook - The article suggests that for the short drama industry to thrive, it must prioritize the protection of original content and foster trust between creators and platforms [23][24]. - The establishment of copyright centers by major platforms indicates a growing recognition of the need for structured copyright enforcement in the industry [23][24]. - The ongoing legal actions and advocacy for copyright protection by platforms like Salt Story may lead to a more sustainable and ethical short drama ecosystem in the future [24].
掌阅科技首部类真人AI短剧上线 未来预计每月上线3部左右AI短剧
Zheng Quan Shi Bao Wang· 2025-05-22 09:59
Group 1 - The core viewpoint of the articles highlights the launch of the AI short drama "Northeast Treasure Hunting" by Zhangyue Technology, marking a new chapter in the company's short drama business [1] - Zhangyue Technology has developed a rich content reserve and expanding production capacity in the short drama sector since 2023, aiming to promote its own short drama app to accumulate user assets [1] - The company projects a revenue of 776 million yuan from its short drama business in 2024, with continued rapid growth expected in the first quarter of 2025, establishing it as the company's largest business segment [1] Group 2 - The introduction of AI video generation technology is transforming short drama creation, with Zhangyue Technology focusing on building an AI short drama production and operation system to enhance efficiency [2] - The company has successfully tested the AI short drama model with its previous production "Burning Star Decision," which performed well across multiple platforms and received support from Douyin [2] - Zhangyue Technology plans to release approximately three AI short dramas each month, including both live-action style and AI-animated adaptations, to streamline production and commercialization processes [2] Group 3 - Analysts note that the integration of AI technology amplifies the cost advantages of short dramas, enhancing their commercial value, particularly for micro short dramas which are characterized by low costs and high returns [3] - The company aims to deepen collaboration with leading domestic AI video model teams to improve the visual quality and production efficiency of AI short dramas [3] - Zhangyue Technology plans to leverage its successful short dramas and IP resources to produce various types of works, including live-action adaptations and original novel adaptations, while exploring the comprehensive application of AI technology in the entire short drama development process [3]
爆发式增长!20万成本,3500万收入!
第一财经· 2025-04-13 06:06
2025.04. 13 本文字数:5155,阅读时长大约7分钟 作者 | 第一财经 揭书宜 乐琰 2024年,中国导演、旅程娱乐创始人高峰执导的短剧《The Divorced Bilionaire Heiress》(离婚的 亿万富翁继承人)在三个月内达到了2500万美元的票房,目前票房已突破3500万美元。刷新2024年 的短剧行业纪录,位居北美短剧市场第一。而该剧成本约20万美元。 第一财经记者近期多方调研了解到,短剧出海有巨大商机,且市场增速极快,但同时也伴随高风险, 文化适配、本地化成本、合规挑战成为行业隐忧。从数据驱动的精准运营到细分市场的蓝海争夺,中 国短剧如何真正撬开海外观众的钱包? 出海 《The Divorced Bilionaire Heiress》,这部风靡美国、创下历史的短剧背后的制作团队,竟是因为 疫情的机缘巧合而发展起来的。 2019年末,高峰来美国旅行。谁也没想到,一场疫情将原本短暂的旅程拉长,还意外让他撞上了短 剧出海的"滔天巨浪"。"当时本来没想过要在美国发展。"高峰后来回忆道,"但既然走不了,就得想 办法活下去。" 疫情初期的美国,影视行业几乎停摆。2020年,高峰这个科班出 ...