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起步5000万美金,利润不到8%,北美短剧还赚钱吗?
创业邦· 2025-08-07 03:49
以下文章来源于娱乐资本论 ,作者娱子酱团队 娱乐资本论 . 娱乐资本论隶属于界面财联社(上海报业集团主管主办),持有新闻牌照,是北京市文化产业投融资协 会会员单位,并与中国网络视听大会、北京国际电影节、上海国际电影节等行业大会展开了长期、深度 的合作,致力于独家报道,是泛文娱行业第一媒体。 最近北美短剧的关注度极高。 先是头部平 台ReelShort被 点众 和听花岛在同日 内 指控内容侵权,多部作品 涉及 1:1复制。 后 有" 《特朗普爱上在白宫当保洁的我》在海外赚1.5亿美金"登上热搜,结果被证实是假新闻。 这些"霸总迷倒美国大妈""爆赚XX亿"构成了大众对北美 短剧 的最初印象。但真实的市场 状况 到底 是什么样? 娱乐资本论近期对话了多位在北美短剧产业链上的承制方与平台方,了解到另一面: 来源丨 娱乐资本论(ID:yulezibenlun) 作者丨 尖椒 图源丨Midjourney 剧本 抄袭融梗普遍,原创创新剧本稀缺。有编剧直言,"我接到的需求不是抄国内,就是抄 ReelShort。" 霸总故事仍是主流,但已经出现符合本土化需求的细分赛道,比如年龄差、师生恋、黑帮爱情等。最 近在海外大火的"冷冻仓 ...
听花岛副总裁李元君:爆剧《闪婚老伴是豪门》,针对中老年群体但受众超乎想象
Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in going global amidst global industrial chain restructuring [1] - The summit was co-hosted by the Globalization Council of Chinese Enterprises, emphasizing the theme "For an Open World" [1] Group 2 - The vice president of the leading short drama brand "Tinghua Island," Li Yuanjun, highlighted the success of their original short dramas, particularly "Flash Marriage with a Rich Partner," which unexpectedly attracted a large young audience despite being aimed at middle-aged viewers [3] - Li emphasized the importance of conflict in short drama narratives to engage viewers emotionally, noting that reasonable conflict is necessary for storytelling [3][4] - The company maintains a strict internal review mechanism for content, especially for historical themes, ensuring accuracy by consulting relevant experts [4][5]
盐言故事出手,短剧还能“抄”多久
3 6 Ke· 2025-06-24 01:53
Core Viewpoint - The article discusses the rampant issue of copyright infringement in the short drama industry, particularly focusing on the actions taken by the platform "Salt Story" to combat this problem and the broader implications for the industry as a whole [1][4][12]. Group 1: Infringement Issues - The short drama industry has been characterized by a "wild growth" phase, with frequent instances of plagiarism, copyright infringement, and a lack of regulatory oversight [1][5][6]. - Salt Story has identified over 50 cases of short drama infringement, with more than 10 cases formally filed, including a significant case against the short drama "Broken Sect Master Sister" [4][5]. - The platform has established a "Anti-Piracy Processing Center" to encourage users to report infringement cases, highlighting the need for community involvement in addressing these issues [4][6]. Group 2: Legal and Regulatory Challenges - The legal framework surrounding short dramas is still developing, leading to challenges in enforcing copyright laws and determining infringement standards [6][8]. - The short drama format's rapid production cycle complicates the legal recourse for authors, often resulting in minimal compensation for significant time and effort invested in legal battles [6][8]. - Salt Story has taken proactive legal measures, including filing lawsuits against multiple infringing entities, and has been recognized for its efforts in copyright protection [8][12]. Group 3: Industry Dynamics - The short drama format has gained popularity due to its alignment with the fast-paced consumption habits of modern audiences, making it a prime target for copyright infringement [13][18]. - Salt Story's content is well-suited for adaptation into short dramas, as both formats share a focus on concise storytelling and emotional engagement [13][15]. - The article emphasizes the need for improved regulatory measures and industry standards to foster a healthier environment for creators and protect their intellectual property [12][24]. Group 4: Future Outlook - The article suggests that for the short drama industry to thrive, it must prioritize the protection of original content and foster trust between creators and platforms [23][24]. - The establishment of copyright centers by major platforms indicates a growing recognition of the need for structured copyright enforcement in the industry [23][24]. - The ongoing legal actions and advocacy for copyright protection by platforms like Salt Story may lead to a more sustainable and ethical short drama ecosystem in the future [24].