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呷哺呷哺预计上半年净亏损约0.8亿元至1.0亿元
Sou Hu Cai Jing· 2025-08-03 23:53
Core Viewpoint - The company expects a revenue of approximately 1.9 billion RMB in the first half of 2025, representing a year-on-year decline of 18.9% while net losses are projected to be between 80 million to 100 million RMB, significantly narrowing from a loss of 274 million RMB in the same period last year [1] Group 1: Financial Performance - Revenue for the first half of 2025 is anticipated to be around 1.9 billion RMB, down 18.9% year-on-year [1] - Projected net loss is between 80 million to 100 million RMB, a substantial reduction of 63.2% to 70.5% compared to last year's loss of 274 million RMB [1] Group 2: Operational Strategies - The company is implementing a restaurant network renewal strategy to optimize resources and improve efficiency by focusing on high-potential areas and closing underperforming outlets [1] - There is a focus on enhancing the instant delivery service ecosystem to drive business scale expansion and improve operational efficiency [1] - The company aims to strategically expand its prepaid consumption model to optimize discounts through dynamic value management, thereby increasing operational revenue and profit margins [1] - Collaboration with leading anime IPs is being pursued to reach younger consumer groups through co-branded products, store renovations, and digital marketing, aiming to rejuvenate brand vitality [1]