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新中产在健身房卷起来了
投资界· 2025-07-16 03:27
Core Viewpoint - The article emphasizes the increasing importance of fitness in modern Chinese society, highlighting a shift in values where physical health and fitness are prioritized over traditional luxury goods [8][10]. Group 1: Fitness Trends in China - As of the end of 2022, China has become the country with the largest number of fitness enthusiasts, with 374 million people engaging in exercise at least twice a week [10]. - The rise in fitness participation is partly driven by the growing obesity challenge in China, with 402 million overweight or obese individuals aged 25 and above as of 2021, the highest globally [10]. - The national health authorities have begun to emphasize weight management, indicating that obesity-related healthcare costs could exceed 400 billion yuan in five years [10]. Group 2: Evolving Fitness Culture - Fitness activities are diversifying beyond traditional gym workouts, with urban professionals engaging in yoga and other forms of exercise during breaks [11]. - New fitness trends, such as CrossFit and animal flow training, are gaining popularity, influenced by social media and fitness influencers [11]. - Dietary habits among fitness enthusiasts are also evolving, with a focus on high-protein, low-carb diets and various meal plans becoming integral to their fitness routines [12]. Group 3: Psychological Aspects of Fitness - There is a growing anxiety surrounding fitness, where individuals feel pressured to maintain strict workout regimens and dietary restrictions, leading to a phenomenon termed "fitness anxiety" [14]. - The fitness industry is characterized by a paradox where the pursuit of health can lead to unhealthy behaviors, such as overtraining and reliance on supplements [21][22]. Group 4: Industry Growth and Economic Impact - The sports industry in China is projected to reach a total scale of 3.67 trillion yuan in 2023, with expectations to grow to 5 trillion yuan by 2025, indicating fitness has become a survival necessity [26]. - The article suggests that while fitness is marketed as a path to freedom and self-discipline, it may also impose new constraints on individuals, reflecting a complex relationship with health and wellness [26].