在2025年不太乐观的电影市场中，唯一带来暖意的，就属动画电影的全面爆发了。 国产动画，已稳稳占据半壁票房江山。2025年全年全国总票房达518.32亿元（国家电影局1月1日官方数据），其中国产动画票房252.07亿元、占比 48.63%，较2019年峰值翻倍，年度票房前十中动画占四席。其中，《哪吒之魔童闹海》独揽全年总票房的29.8%，堪称年度影市"压舱石"。 以154.46亿元票房登顶国产电影冠军的《哪吒之魔童闹海》，相比亚军《唐探1900》的36.12亿元高出超 118.34亿元，呈现显著断层优势；《浪浪山小妖 怪》拿下17.19亿元票房刷新国产二维动画纪录，头部与腰部作品衔接顺畅，形成良性梯队。 | 排名 | | 票房 | 平均票价 | 场均人数 | | --- | --- | --- | --- | --- | | 1 | 哪吒之魔童闹海 | 154.46亿 | 47 | 24 | | | 2025-01-29 | | | | | 2 | 疯狂动物城 2 | 40.21亿 | 39 | 13 | | | 2025-11-26 | | | | | 3 | 唐探 1900 | 36.12亿 | 48 | ...

Core Insights - The animation film sector is emerging as a new investment hotspot, with significant contributions to the overall box office performance in China, particularly during the National Day holiday period, where total box office revenue exceeded 1.8 billion yuan [1] Industry Trends - The total box office for the National Day holiday has surpassed 1.8 billion yuan, with top films including "The Volunteer Army: Blood and Peace," "731," "Assassination Novelist 2," "The Life of Langlang," and "Deafening," each exceeding 100 million yuan in box office revenue [1] - The success of animation films like "Nezha: Birth of the Demon Child" and "The Little Monster of Langlang Mountain" has prompted leading film companies to increase their investment in animation production [1] Company Developments - Light Media has established a leading animation production team, which has become the largest business unit within the company [1] - Wanda Film has identified animation films as a key area for development, having invested in the "Boonie Bears" series for several consecutive years, yielding favorable box office returns [1] - A review of the film inventory from various listed companies indicates a significant focus on animation films, highlighting their importance in future production strategies [1]