近日，用户在人民网"人民投诉"平台投诉，用户通过58同城旗下的"58好借"借款4万元，放款当日即被 扣除3000元，实际到手仅3.7万元，但利息却仍按4万元本金计算。这笔看似普通的消费贷款，经金融专 业公式（IRR）核算，其综合年化利率竟高达35.28%，远超法律保护的24%上限。 自2025年10月国家金融监督管理总局助贷新规正式实施以来，针对58好借的类似投诉已超过百起。投诉 焦点高度一致："默认勾选"的隐藏服务费、凌晨悄然划扣的担保费、以及拆分收费后畸高的综合利率。 4万元借款如何"缩水"为3.7万？ 投诉人王先生表示，他在58好借APP申请了两笔共4万元的借款，资金很快到账，但银行流水却显示 了，放款方（某持牌消费金融公司）的4万元刚到账，几乎同时，另一家名为"上海闪态网络技术有限公 司"的账户便分两笔划走了共计3000元。王先生实际使用的本金，从一开始就只有3.7万元。 资金方可以声称自己收取的利息合法合规；平台方可以声称自己只提供技术中介服务，不直接收取利息 外的费用；第三方公司则以其服务的"自愿购买"属性作为挡箭牌。最终，超额的成本被转嫁，而监管的 矛头却难以同时精准刺向三个不断移动的靶子。 在 ...

Core Insights - The article reveals the rapid growth and operational details of WeChat's consumer credit product "Fenfu," which has gained traction among younger consumers for small, frequent purchases [1][3][9]. Group 1: Product Overview - "Fenfu" has a total of 2.76 million borrowers and 10.02 million loans, with an average loan balance of 217.14 yuan and an average loan amount of 59.83 yuan [1]. - The weighted average annual interest rate for "Fenfu" is 15.02%, translating to a daily interest rate of 0.041% [1]. - The product has been operational since 2020 and has seen significant growth, with a loan balance projected to exceed 100 billion yuan by June 2025, reaching 112.588 billion yuan [1][12]. Group 2: Financial Performance - The operating entity, Chongqing Weiheng Technology Co., Ltd., reported a net profit of 124 million yuan last year [2]. - As of the end of 2024, Weiheng Technology's total assets were 1.605 billion yuan, with liabilities of 1.415 billion yuan, and it achieved a revenue of 373.5 million yuan [12]. - By mid-2025, the company's assets are expected to reach 1.852 billion yuan, with a projected revenue of 257.5 million yuan for the first half of the year [12]. Group 3: Market Position and Competition - "Fenfu" is positioned similarly to Ant Group's "Huabei," focusing on daily high-frequency consumption needs, but differentiates itself by charging interest from the start of usage [9]. - The product's average loan amount is significantly lower than that of "Huabei," which has an average loan amount of 90 yuan and offers a longer interest-free period [9]. - The competitive landscape is intensifying as various licensed financial institutions are increasingly focusing on consumer loan products tied to payment scenarios [16]. Group 4: User Demographics - The majority of borrowers (approximately 800,000) are aged between 20 and 40, indicating a strong appeal to the younger demographic [13]. - The geographic distribution of borrowers shows that the top regions include Guangdong, Guangxi, Sichuan, Guizhou, and Henan [14]. - A survey indicated that 59.5% of users engaged in installment services in 2023, with a notable interest among young and high-net-worth individuals [15].