Core Viewpoint - The air conditioning market in Northern China is experiencing significant growth, driven by rising temperatures and increased demand, with Haier solidifying its market position in the region [2][4][5]. Group 1: Market Performance - From July 7 to July 13, air conditioning sales in Northeast China surged, with sales revenue in Liaoning, Jilin, and Heilongjiang provinces increasing by 10, 25, and 6 times year-on-year respectively [2]. - In the first half of 2025, Haier's air conditioning products (including brands like Leader and Casarte) achieved a 16% market share in offline retail, ranking third overall, with market shares in Northeast, North China, and Northwest regions at 37%, 24%, and 21% respectively [3]. Group 2: Environmental Factors - The ownership of air conditioners per hundred households in Heilongjiang, Jilin, Liaoning, and Hebei is 24, 34, 80, and 160 units, showing increases of 75%, 86%, 64%, and 27% since 2018. In contrast, Guangdong, Chongqing, and Zhejiang have ownership rates of 232, 257, and 239 units, with growth rates of 15%, 23%, and 8% respectively [4]. - The summer of 2025 has seen unprecedented high temperatures in Northeast China, which, combined with global warming trends, is expected to lead to more frequent high-temperature events in the North, thereby accelerating the demand for air conditioning [4]. Group 3: Company Strategy - Haier's air conditioning division has strengthened its market position in Northern China, with a year-on-year increase in offline retail market share of 1.6% in Northeast and 2.7% in North China, while Midea's market share decreased by 6.0% and 3.8% respectively [5]. - Haier is focusing on high-efficiency, AI-controlled products and has adopted interactive live-streaming for marketing, directly engaging with end-users [7]. - The company is optimizing its supply chain with a new compressor factory in Zhengzhou, designed for an annual capacity of 15 million units, with the first phase expected to produce 3 million units by April 2024 [7].