Core Insights - The article highlights the growing concern among women regarding maintaining muscle mass and avoiding nutritional imbalances while controlling calorie intake during weight loss, with protein powder emerging as a key supplement for daily health management [1][5] Industry Overview - The protein powder market in China is characterized by a wide range of products, with over one million listings on e-commerce platforms, and prices ranging from 30 to 400 yuan per kilogram [2] - A significant portion of protein supplements lacks proper certification, with 68% of products not having the "blue hat" certification, and nearly 80% of those tested found to be non-compliant [2][3] Consumer Risks - The article identifies five major risks when selecting protein powders: - Lack of certification poses significant risks, as many products sold through overseas purchases or cross-border platforms do not meet safety standards [2] - Single protein formulations often lead to poor user experience due to incomplete amino acid profiles and digestive issues [3] - Many products contain unnecessary additives that can contradict weight loss goals by increasing blood sugar levels [3] - Exaggerated marketing claims mislead consumers about the suitability of products for different age groups and health conditions [4] - The authenticity of products sold through informal channels is difficult to verify, increasing the risk of counterfeit goods [4] Product Spotlight - "Element Power Protein Powder" has gained attention for addressing industry pain points, having received the "blue hat" certification and featuring a scientifically validated formula [5][8] - The product combines non-GMO soy protein, imported whey protein, and prebiotics, avoiding unnecessary additives, which has been recognized by nutrition experts [5][6] Expert Opinions - Experts emphasize the importance of balanced amino acid composition and effective absorption for protein utilization, advocating for the combination of plant and animal proteins [6] - The addition of prebiotics in the product is noted to improve digestive health and tolerance, particularly for those with lactose intolerance [7] Market Trends - The functional protein powder market in China has reached a scale of 28.7 billion yuan, with a compound annual growth rate of 14.3%, driven by trends towards "clean labels" and "precision nutrition" [10] - The integration of research and development with industry practices is seen as a way to set high standards and promote product innovation [10] Conclusion - The article concludes that consumers should make informed choices based on product certification, ingredient transparency, and user experience to find trustworthy nutritional supplements [11]