近日，医美平台新氧（SY.US）与上游再生材料供应商的定价权冲突再度升级。厂商普丽妍公开发布"非官方合作机构"名单，点名新氧旗下46家"青春诊 所"，质疑其产品来源与人员培训问题。新氧则回应称其产品渠道合规、全流程可追溯。 低价策略引发供应链冲突 公开资料显示，2025年4月，新氧推出"奇迹童颜1.0"，将普丽妍的童颜针定价为4999元/支，显著低于厂商1.68万元的指导价。2025年6月，新氧"奇迹童颜 2.0"采用圣博玛旗下产品艾维岚，定价为5999元，而市场均价约为1.88万元。圣博玛随即发声，指控新氧存在"非授权渠道采购"问题。 2025年前三季度，新氧实现营收10.63亿元，同比下降3.36%；实现净利润-1.33亿元，同比由盈转亏。其中，信息及预约服务收入同比下降33.80%，医疗产品 销售及维修服务收入同比下降29.47%。 新氧重资产扩张带来的成本压力成为拖累盈利的主因。2025年前三季度，新氧营业成本占营收比重升至50.8%，整体销售毛利率同比大幅回落13.02个百分 点。尽管部分成熟门店已实现盈利，但新店培育期的亏损严重拉低了整体利润水平。 行业重构期激烈竞争的序幕 面对指责，新氧在12月 ...

Core Viewpoint - The launch of New Oxygen's Miracle Youth Needle 3.0 at a price of 2999 yuan marks a significant price drop in the market, challenging the existing high-priced products which are generally above 10,000 yuan [1][3][4]. Pricing Strategy - New Oxygen's pricing strategy is based on gaining pricing power through collaboration with upstream manufacturers, allowing them to set a price significantly lower than competitors [1][5]. - The previous versions of the product were priced at 4999 yuan and 5999 yuan, indicating a trend of decreasing prices in the market [3][8]. Market Context - The current market for youth needles includes products from various companies, with prices typically exceeding 10,000 yuan, such as 12,800 yuan for Aivilan and 13,800 yuan for Lijinran [3][4]. - The trend of decreasing prices is expected to continue, driven by product effectiveness and user value [4]. Company Performance - New Oxygen's clinics have achieved single-month profitability, although overall profitability is still pending due to the costs associated with their middle office operations [8][9]. - The company has opened 37 clinics as of September 2023, with plans to exceed 50 by the end of the year and aims for a long-term goal of "100 cities and 1,000 stores" [9]. Financial Growth - In Q1 2023, New Oxygen's light medical beauty chain business revenue grew by 551.4%, accounting for 33.3% of total revenue, while Q2 revenue from beauty treatment services reached 144 million yuan, up 426.1% year-on-year [9].