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九款童颜针大乱斗的「渔翁」现身了
Hua Er Jie Jian Wen· 2025-08-18 16:50
Core Viewpoint - New Oxygen (SY.O) has become a focal point in the medical beauty industry, experiencing a 440% surge in stock price over 30 days, despite a 7% year-on-year decline in revenue for Q2 2025 [1][2]. Revenue Performance - In Q2 2025, New Oxygen reported revenue of 379 million yuan, down 7% year-on-year, with a net loss of 36 million yuan [2][14]. - The platform business generated 135 million yuan, a decline of over 33% year-on-year, primarily due to a decrease in the number of medical service providers subscribing to its platform [10][11]. - Conversely, the offline medical beauty chain business achieved significant growth, with revenue of 144 million yuan, representing over 400% year-on-year growth, marking the first time this segment surpassed the platform business [4][12][13]. Business Transformation - New Oxygen is transitioning towards offline medical beauty institutions, showing initial positive results [3]. - The CEO, Jin Xing, anticipates the opening of several new stores in the second half of the year, with plans for 2-3 pilot franchise stores [6][21]. Market Strategy - The company is focusing on the anti-aging market, developing products centered around "Miracle Youth" injections [7]. - New Oxygen has launched nine approved youth injections, benefiting from a price reduction trend in upstream materials, which enhances its revenue potential [8][26]. Store Operations - As of June 2025, New Oxygen operates 29 self-managed stores across nine cities, with 25 stores generating positive monthly cash flow [17]. - The majority of revenue in Q2 came from 14 stores in the growth phase, contributing 90 million yuan, accounting for over 60% of total revenue [18]. Future Growth Potential - The company plans to increase its store count to 50 by the end of the year, with a focus on major cities like Beijing [21]. - New Oxygen is exploring a cautious franchise model to maintain service standards across both franchise and self-managed stores [23]. Competitive Landscape - New Oxygen's customer acquisition cost is low, with over 70% of new customers coming from private traffic and referrals [26]. - The company faces competition from major internet players entering the offline medical beauty space, which could impact its market position [26][29].
中新健康丨江苏吴中突失“印钞机”?童颜针市场或将大洗牌
Zhong Guo Xin Wen Wang· 2025-07-25 08:09
Core Viewpoint - The market for "童颜针" (youthful face injection) is experiencing significant turmoil, with recent developments including the termination of exclusive distribution rights for Jiangsu Wuzhong and an increase in competition as more products gain approval for sale in China [1][4]. Company Summary - Jiangsu Wuzhong's subsidiary, Dato Medical, received a termination notice from Regen Biotech Inc., ending its exclusive distribution rights for AestheFill, the first imported "童颜针" in China [1][2]. - The termination is attributed to alleged violations of the distribution agreement and securities law by Jiangsu Wuzhong and its executives, which Regen claims have harmed the product's reputation [1][4]. - AestheFill is a critical product for Jiangsu Wuzhong, contributing significantly to its revenue, with projected sales of 326 million yuan in 2024, accounting for 20.42% of total revenue [3]. Industry Summary - The number of approved "童颜针" products in China has increased to nine, intensifying competition in the market [1][4]. - The high pricing of "童颜针" has historically positioned it as a lucrative product, but recent price reductions by competitors are threatening this status [5][7]. - The introduction of lower-priced alternatives, such as a 5,999 yuan version of Aivilan, has sparked controversy and dissatisfaction among established brands [7]. - Analysts predict that profit margins for "童颜针" may decline from 90% to below 80% as the industry approaches a price war [8]. - Concerns regarding product safety are rising, with reports of complications from excessive injections, prompting a need for differentiation, education, and compliance among companies [8].
首款进口童颜针代理权遭提前回收,*ST苏吴痛批:背信弃义
21世纪经济报道· 2025-07-22 07:45
Core Viewpoint - Jiangsu Wuzhong (ST Suwu) faces a significant setback as its subsidiary, Datou Medical, receives a termination notice from Regen Biotech, ending their exclusive distribution agreement for AestheFill in mainland China, which may lead to a loss of market position and revenue [2][11]. Group 1: Company Developments - Jiangsu Wuzhong's subsidiary, Datou Medical, had secured exclusive rights for AestheFill in August 2022, with expectations of significant revenue contributions [5][6]. - AestheFill was projected to generate substantial profits, contributing 3.26 billion yuan in sales and 2.69 billion yuan in gross profit for Jiangsu Wuzhong in 2024 [6]. - Following the termination notice, Jiangsu Wuzhong's stock plummeted by 5.03%, reducing its market capitalization to 1.211 billion yuan [3]. Group 2: Market Context - The aesthetic medicine market, particularly the "童颜针" (youthful needle) segment, is rapidly growing, with the market size approaching 600 million yuan in 2023 [16]. - Increased competition in the market is evident, with multiple products receiving approval, intensifying the struggle for market share [16]. - The loss of AestheFill's distribution rights could significantly impact Jiangsu Wuzhong's revenue and market strategy in the aesthetic sector [16]. Group 3: Legal and Strategic Responses - Jiangsu Wuzhong has initiated a response plan and is in active communication with Regen, considering legal action to protect its interests [11][13]. - The company has publicly condemned Regen's unilateral termination of the agreement, asserting that it violates the contractual spirit and could disrupt market order [11][13].
首款进口“童颜针”代理权生变,爱美客终成赢家?
Sou Hu Cai Jing· 2025-07-22 06:17
Core Viewpoint - Jiangsu Wuzhong (ST Suwu) faces significant challenges as its subsidiary, Datou Medical, loses exclusive distribution rights for AestheFill in mainland China due to a termination notice from Regen Biotech, which may lead to a substantial decline in revenue and profits for the company [1][6]. Company Summary - Jiangsu Wuzhong's subsidiary, Datou Medical, received a termination notice from Regen Biotech, ending its exclusive distribution agreement for AestheFill, a key product in the high-end medical aesthetics market [1][3]. - The exclusive distribution agreement was initially signed in August 2022, granting Datou Medical rights until August 2032, with Regen promising no legal obstacles to the agreement [3]. - AestheFill significantly contributed to Jiangsu Wuzhong's financial recovery, with projected sales of 10 million units in 2024 and a net profit of 70.48 million yuan, marking a 197.97% increase year-on-year [3][4]. - Following the termination notice, Jiangsu Wuzhong's stock fell to 1.7 yuan per share, a 5.03% drop, reducing its market capitalization to 1.211 billion yuan [2]. Industry Summary - The medical aesthetics industry, particularly the "童颜针" (youthful injection) market, is rapidly growing, with the market size approaching 600 million yuan in 2023 [7]. - The competitive landscape is intensifying, with multiple companies vying for market share, including the recent entry of new products and brands [7]. - The loss of AestheFill's distribution rights could significantly impact Jiangsu Wuzhong's position in the medical aesthetics sector, raising concerns about its future growth and market presence [7].
打一针返老还童?童颜针卖了30亿
盐财经· 2025-07-14 09:33
Core Viewpoint - The article discusses the rapid growth and popularity of "童颜针" (youthful face injection) in the Chinese medical aesthetics market, highlighting its mechanism, market dynamics, and the competitive landscape among companies involved in this sector [6][8][22]. Market Growth - The market size of youthful face injections in China grew from approximately 100 million yuan in 2021 to over 3 billion yuan by 2024, representing a 30-fold increase in three years [6]. - Major companies like 长春圣博玛 and 爱美客 reported significant revenues from their youthful face injection products, with 长春圣博玛's "艾维岚" expected to generate over 4 billion yuan in revenue [6][24]. Product Dynamics - The core ingredient of most youthful face injections is 聚左旋乳酸 (PLLA), which stimulates collagen production in the skin [4][15]. - Different brands of youthful face injections vary in composition and pricing, with products like "濡白天使" priced around 10,000 yuan, while others like "艾塑菲" exceed 20,000 yuan [12][24]. Competitive Landscape - The entry of numerous pharmaceutical companies into the youthful face injection market has intensified competition, with over 20 companies currently registering products [30]. - The high profit margins associated with these products, with 爱美客 reporting a gross margin of 93.76% for gel-based injections, have attracted more players to the market [24][25]. Regulatory Environment - The approval of several youthful face injection products by the National Medical Products Administration (NMPA) has legitimized the market, with five products approved by 2024 [22][27]. Consumer Behavior - The article notes a growing trend among urban women to seek youthful face injections, driven by aggressive marketing and social media promotions [10][11]. - Despite the high costs, the demand for youthful face injections remains strong, with companies like 江苏吴中 achieving significant sales shortly after product launches [24][26]. Future Outlook - The global market for youthful face injections is projected to reach $1.545 billion by 2025, with a compound annual growth rate of approximately 3.8% from 2025 to 2033 [26]. - The competitive landscape is expected to evolve further, with potential price wars as more products enter the market [30].
1.8万元/支童颜针,现在只要5999元?新氧和圣博玛又“火拼”了
Core Viewpoint - The article discusses the ongoing price war in the aesthetic medicine market, particularly focusing on the "童颜针" (youthful needle) products, highlighting the conflict between upstream material suppliers and downstream clinics, with New Oxygen's pricing strategy causing significant market disruption [2][4][39]. Group 1: Market Dynamics - New Oxygen's self-operated clinic is selling the "艾维岚" (Aivilan) product at 5,999 yuan, which is one-third of the market price of 18,000 yuan, leading to dissatisfaction from the brand owner, Changchun Shengboma [2][12]. - The price war is intensifying as more competitors enter the market, with at least seven "童颜针" products now approved for sale in China, compared to only two in 2021 [32][36]. - The market for "童颜针" is projected to grow from 1.488 billion USD in 2024 to 2.082 billion USD by 2033, indicating significant potential for growth despite current pricing pressures [29]. Group 2: Company Strategies - New Oxygen has established a strategic partnership with Oriental Yanmei, securing exclusive rights to commercialize several upcoming products, including the XH301 "童颜针" [6][21]. - Oriental Yanmei's XH301 is expected to complete its domestic listing review in the second half of the year, with the company currently facing a projected revenue of only 0.13 million yuan for 2024 and a loss of 0.64 million yuan [9][19]. - The company plans to adopt an agency sales model rather than direct sales, which is seen as a safer approach given its current financial situation [20][25]. Group 3: Product Development - The XH301 product, which utilizes a combination of PLLA and CMC, is designed to stimulate collagen regeneration and improve skin tightness, with a reported effectiveness rate of 95.5% in correcting severe wrinkles [18]. - The competitive landscape is challenging for XH301, as it faces pricing pressures from existing products and the potential for lower-priced alternatives to emerge [38][44]. - Oriental Yanmei is also exploring overseas markets for its products, which may provide additional growth opportunities amid domestic competition [48][50].
“童颜针”的好日子要到头了
华尔街见闻· 2025-06-23 09:15
Core Viewpoint - The article discusses the price war in the cosmetic injectables market, particularly focusing on the "童颜针" (youthful needle) products, highlighting the conflict between upstream material suppliers and downstream medical institutions over pricing strategies [1][3][34]. Group 1: Market Dynamics - New Oxygen's self-operated clinic is selling the "艾维岚" product at 5,999 yuan, which is one-third of the market price, leading to dissatisfaction from the brand owner, 圣博玛 [1][2]. - The price war is intensifying as more competitors enter the market, with several new products expected to launch soon [3][30][32]. - The market for "童颜针" is projected to grow from $1.488 billion in 2024 to $2.082 billion by 2033, indicating significant growth potential [25]. Group 2: Company Strategies - New Oxygen has established a strategic partnership with 东方妍美, securing exclusive rights to commercialize several upcoming products, including the XH301 [4][19]. - 东方妍美's XH301 is expected to complete domestic listing reviews in the second half of the year, with the potential to reverse its current financial losses [6][17]. - The company plans to adopt an agency sales model rather than direct sales, which is seen as a safer approach given its current financial situation [18][22]. Group 3: Product Insights - XH301, a key product from 东方妍美, utilizes a combination of 聚左旋乳酸 (PLLA) and 羧甲基纤维素 (CMC) to stimulate collagen regeneration, similar to the materials used in 艾维岚 [12][14]. - The product's unique manufacturing process aims to enhance safety and reduce adverse reactions, with clinical trials showing a 95.5% effectiveness rate in wrinkle correction [15][16]. - The competitive landscape is challenging, as the pricing of "童颜针" products is under pressure, with some institutions offering prices as low as 5,900 yuan [37][38].
联手新氧,东方妍美“童颜针”要卷入价格战了?
Hua Er Jie Jian Wen· 2025-06-23 05:51
Core Viewpoint - The price war in the "童颜针" (youthful needle) market is intensifying, sparked by New Oxygen's significantly lower pricing for its product, which has led to disputes with upstream suppliers like 圣博玛 (Shengboma) [1][27][32]. Group 1: Market Dynamics - New Oxygen's self-operated clinic is selling the "艾维岚" (Aivilan) product at 5,999 yuan, which is one-third of the market price of 18,000 yuan [1][18]. - The competitive landscape is changing rapidly, with at least seven "童颜针" products approved for sale in China, leading to concerns about the sustainability of high prices [24][26]. - The market for "童颜针" is projected to grow from $1.488 billion in 2024 to $2.082 billion by 2033 [17]. Group 2: Company Strategies - 东方妍美 (Dongfang Yanmei) has formed a strategic partnership with New Oxygen to exclusively authorize the commercialization of its products, including the upcoming XH301 [3][11]. - XH301, a key product for 东方妍美, is expected to complete its domestic listing review in the second half of this year, which could help reverse its current financial losses [9][4]. - 东方妍美 plans to explore overseas markets for its products, which may provide additional growth opportunities [36][37]. Group 3: Product Comparisons - XH301 and 艾维岚 share similar core materials, but differences in manufacturing processes may affect their efficacy [8]. - XH301 has shown a significantly higher effectiveness rate of 95.5% in wrinkle correction compared to 59.83% for imported hyaluronic acid in trials [7]. - The competitive pricing of XH301 may challenge the established products in the market, as New Oxygen's CEO indicated that upcoming products will be priced more reasonably [32].
医美服务价格该谁说了算?
Sou Hu Cai Jing· 2025-06-18 05:50
Core Viewpoint - The ongoing dispute between Changchun Shengboma and New Oxygen Youth Clinic highlights the complexities of compliance and pricing mechanisms in the domestic medical beauty filler market, specifically regarding the product "Aivilan" [1][2] Group 1: Industry Dynamics - The traditional medical beauty market has seen supply-side dominance over pricing, where the cost of consumables, manufacturer profits, and channel premiums dictate the final price [2][5] - The pricing formula can be simplified as: Price = Consumable Cost + Manufacturer Profit + Channel Premium [2] - Manufacturers retain over 90% gross profit margins, leaving minimal profit for other channels and institutions [5][10] Group 2: Pricing Mechanisms - The pricing structure involves multiple layers of markup from manufacturers to distributors and ultimately to medical institutions, leading to significant price inflation [5][6] - For example, the market price of Juvederm Ultra 4 in South Korea is around 2000 RMB, while in first-tier Chinese cities, it can exceed 6000 RMB due to various markups [5][10] - Manufacturers employ various strategies to maintain price control, including supply adjustments, legal pressure on price-cutting distributors, and limiting access to authenticity verification channels [6][10] Group 3: Consumer Perspectives - Consumers often oppose the manufacturers' pricing logic, advocating for transparency and market-driven pricing rather than excessive premiums [2][15] - The dichotomy between the medical attributes of beauty services and their consumer aspects reflects a fundamental conflict in the industry [2][14] - The current pricing logic tends to overlook the value of medical services, leading to a focus on cost-cutting rather than enhancing consumer experience [10][12] Group 4: Future Considerations - A potential solution to the pricing dilemma is itemized pricing, which would reflect the comprehensive service experience rather than just the cost of consumables [11][13] - The industry should aim for a pricing model that allows for fair profit margins for manufacturers while ensuring quality service and safety for consumers [13][14] - Ultimately, the question of who determines medical beauty service prices should involve multiple stakeholders, reflecting a consensus rather than unilateral control [14][16]
新氧与艾维岚“对线”内情:上下游的定价权之争
Hua Er Jie Jian Wen· 2025-06-17 15:40
Core Viewpoint - New Oxygen (SY.O), known as the "first stock in internet medical beauty," is transitioning to offline institutions, having opened 23 self-operated medical beauty institutions across 9 cities in China within two years since May 2023 [1] Group 1: Business Expansion - In Q1 2025, New Oxygen's medical beauty chain business revenue reached 99 million yuan, a year-on-year increase of over 500% [1] - Management expects the revenue for this business in Q2 to be between 120 million and 140 million yuan [1] Group 2: Conflict with Suppliers - Tensions are rising between New Oxygen and upstream medical beauty material companies, particularly regarding the compliance issues of the "Aivilan" product used in New Oxygen's self-operated clinics [2] - The supplier, Changchun Shengboma Biological Materials Co., claims it does not guarantee the authenticity of the products sold by New Oxygen and has not trained their medical staff on the product [2][3] Group 3: Pricing Strategy - New Oxygen's pricing strategy involves selling a combination product called "Miracle Youth," which includes Aivilan and is priced at 5,999 yuan, significantly lower than the standard price of around 18,000 yuan for Aivilan alone [6][7] - This pricing strategy has raised concerns about whether the use of Aivilan for purposes beyond its approved indications constitutes off-label use [8] Group 4: Industry Dynamics - The conflict reflects broader issues in the medical beauty industry, where upstream manufacturers are losing pricing power amid fierce competition and price wars [10][11] - New Oxygen argues that its pricing strategy is a necessary correction to an unreasonable profit structure in the industry, aiming to make medical beauty services more accessible to a wider audience [13]