活动深度聚焦抖音、小红书、京东三大关键阵地实操策略。三大平台数字营销一线操盘手亲自授课，分 享从合规入门到精深运营的全套方法论及大健康行业诸多实践案例，解码主流渠道规则、路径、方法与 增长模型。 来自医疗机构首都医科大学北京朝阳医院心脏中心副主任医师郝鹏从一线临床医师的独特视角，深刻剖 析了当前行业困局，并系统性地提出了医生角色转型与产业合规创新的前瞻性路径，强调医生的核心价 值在于其专业知识和由此建立的公众深度信任，数字时代的任务应将这种价值以合规、有效的方式赋能 新生态。 来自创新药企业上海泽德曼医药线上销售负责人李雪墨以"长周期、高门槛下的处方药电商信任构建与 杠杆传播"为题，介绍了儿童湿疹全球首创新药泽立美本维莫德乳膏的品牌传播实践经验，提出"信任背 书加商业流量助推电商销量"的创新药电商营销新理念、新思路、新方法，吸引了众多处方药企业参与 热烈讨论。 此外，来自外企高管、国内OTC企业以及创新药企业的嘉宾围绕"人群战略到产品重生""AI浪潮中的医 药电商增长新思维""自媒体如何通过品牌传播健康产品数字营销"等角度，分享了各自的见解，从不同 维度丰富了数字营销的内涵。 近日，"大健康产品数字营销领航营 ...

Core Viewpoint - The Shanghai Municipal Government has issued measures to promote the high-quality development of the pharmaceutical industry through comprehensive reforms in drug and medical device regulation, emphasizing the digital transformation of the industry [1] Group 1: Digital Transformation in Pharmaceutical Industry - The measures aim to advance the digital transformation of the pharmaceutical industry by integrating artificial intelligence technology across the entire industry chain [1] - There is a focus on accelerating the application of AI drug discovery and design systems, as well as empowering research and development with large AI models [1] - Production enterprises are encouraged to adopt intelligent systems for smart manufacturing, laboratory management, and execution to build digital, scalable, and branded companies [1] Group 2: Vaccine and Blood Product Production - Vaccine production enterprises in Shanghai are encouraged to construct and upgrade production lines while strictly implementing information technology in the production inspection process [1] - Blood product companies are urged to establish an information system that covers the entire process from plasma collection to production and inspection, ensuring traceability [1] Group 3: Supply Chain Collaboration - Pharmaceutical distribution companies are encouraged to build collaborative platforms for supply chain digitalization [1] - The promotion of smart warehousing and scheduling is highlighted to enhance electronic data sharing and application across the supply chain [1]