汽车消费是推动经济增长的关键发力点之一。 汽车下乡，覆盖面扩容 乘联会数据显示， 截至8月底，今年新能源乘用车已累计零售753.5万辆，同比增长25%。新 能源乘用车已连续6个月渗透率超过50%，8月渗透率更是首次突破55%。 在新能源车逐渐占据主流的过程中，下沉市场也是不可或缺的组成部分。 在新能源车保有量较高的城市之外，国家对下沉市场的重视程度也不断提升。 今年以来，新 能源车下乡、"千县万镇"新能源汽车消费季等活动的实施开展，全方位激活市场活力，为汽车 产业发展注入新动能。 中国汽车工业协会数据显示，新能源车下乡活动启动以来，新能源车下乡车型累计销量突破 1500万辆大关。随着新一轮新能源车下乡活动的开展，这一数据将迎来进一步增长。 今年5月，商务部等五部门联合发布关于开展新能源汽车下乡活动的通知。相比以往，今年的 活动车型扩充到124款，覆盖面不断扩大。 9月5日，南京公布新一轮消费补贴活动，提出即日起至年底，对个人消费者在活动商户购买乘 用车新车的，按照新车发票含税价分档补贴，最高补贴8000元。 上半年的汽车消费补贴活动有效促进了消费增长。南京市统计局数据显示，上半年，汽车消费 补贴有效释放居民消 ...

汽车消费是推动经济增长的关键发力点之一。 9月5日，南京公布新一轮消费补贴活动，提出即日起至年底，对个人消费者在活动商户购买乘用车新车 的，按照新车发票含税价分档补贴，最高补贴8000元。 上半年的汽车消费补贴活动有效促进了消费增长。南京市统计局数据显示，上半年，汽车消费补贴有效 释放居民消费需求，新能源车渗透率进一步提升，限额以上单位新能源汽车零售额同比增长68.9%，拉 动限上社会消费品零售额增长4.0个百分点。 在新能源车保有量较高的城市之外，国家对下沉市场的重视程度也不断提升。今年以来，新能源车下 乡、"千县万镇"新能源汽车消费季等活动的实施开展，全方位激活市场活力，为汽车产业发展注入新动 能。 汽车下乡，覆盖面扩容 尽管新能源车销量不断增长，但在农村地区，新能源车消费也存在一些"堵点"。国际智能运载科技协会 秘书长张翔向21世纪经济报道记者表示："在农村地区，充电设施覆盖率较低，不少农村家庭只能用家 用220V慢充，而新能源车电池容量不断增大，充电效率不断提升，现有的充电设施难以满足需求。此 外，新能源车维修保养服务大多数位于城市地区，一定程度上也阻碍了农村消费者购买新能源车。" 值得注意的是，此次 ...

Core Insights - The article emphasizes the importance of promoting electric vehicle (EV) consumption in lower-tier markets through initiatives like the "Thousand Counties and Ten Thousand Towns" campaign and vehicle trade-in policies to maximize policy effects [1][4]. Group 1: Policy Initiatives - Nanjing has launched a new round of consumer subsidies for purchasing passenger vehicles, offering up to 8,000 yuan based on the vehicle's invoice price [1][5]. - The "Thousand Counties and Ten Thousand Towns" EV consumption season aims to enhance the purchasing environment for EVs in rural areas, with a focus on trade-in programs and diverse vehicle offerings [3][4]. - The Ministry of Commerce has initiated a new round of EV rural outreach activities, expanding the range of available models to 124, catering to various consumer needs [2][3]. Group 2: Market Performance - As of August, cumulative retail sales of new energy passenger vehicles reached 7.535 million units, marking a 25% year-on-year increase, with penetration rates exceeding 50% for six consecutive months [2][3]. - In the first half of the year, the retail sales of new energy vehicles in major cities increased by 68.9%, contributing 4.0 percentage points to overall retail sales growth [1]. Group 3: Challenges and Solutions - Despite the growth in EV sales, rural areas face challenges such as low charging infrastructure and limited maintenance services, which hinder consumer adoption [2][3]. - The government is addressing these issues by promoting the establishment of charging stations and service networks in rural regions, aiming for comprehensive coverage by 2025 [2][3]. Group 4: Consumer Trends - The demand for cost-effective vehicles is prominent in lower-tier markets, with trade-in purchases being a significant trend among consumers influenced by government policies [4][6]. - The article highlights a shift in automotive consumption from mere vehicle purchases to experiences such as road trips and vehicle modifications, indicating a broader market trend [6][7].