Core Viewpoint - The article discusses the sales performance and customer demographics of the Zhijie R7, highlighting its competitive advantages over rivals like Tesla Model Y and Xiaomi Yu7, as well as customer preferences and feedback on the vehicle's features and pricing adjustments [2][5][7]. Sales Performance - In tier-three cities, the average daily customer flow is about 15, with 40% showing interest in the R7. The 2026 model has seen limited large orders, with only 17 units ordered before the 12th of the month [2]. - The most popular configurations are the Max+ versions, with color preferences leaning towards Aurora Green and Liujin Black [2][14]. Customer Demographics - Many customers have previously owned luxury brands (BBA) and are purchasing the R7 for family reasons, such as weddings. A notable customer profile includes young professionals with stable jobs and a preference for electric vehicles due to cost-effectiveness [3][5]. - Customers are often comparing the R7 with competitors, particularly focusing on interior quality and delivery speed, with many opting for the R7 due to its perceived value and features [5][9]. Competitive Analysis - The main competitors identified are Tesla Model Y and Xiaomi Yu7, with customers often citing the R7's superior interior design as a reason for their choice over Tesla [5][9]. - Price adjustments have been made, with the 2025 model seeing a reduction of 20,000 yuan but the removal of interest-free financing. The 2026 model is perceived to be about 15,000 yuan cheaper overall compared to the 2025 model [7]. Customer Feedback - Customers appreciate the fast delivery, advanced driving assistance, and stylish design of the R7. However, some express concerns about the vehicle's battery options and brand recognition compared to competitors [18][21]. - Complaints include the unclear positioning of the vehicle, high pricing in a competitive segment, and the perception of lower brand prestige compared to established names [21][22]. Financing and Promotions - Financing options are straightforward, with a monthly payment plan available through the company's app. Customers can also earn loyalty points through participation in owner activities [16][23]. - Internal employee purchase policies exist, but they are limited and subject to certain conditions, with no significant discounts currently available for new models [24].