转自：扬子晚报 12月25日下午，在宜兴市融媒体中心"宜融严选"直播间内，"延味直供 红色农珍"专场直播火热进行， 营养丰富的NFC苹果汁、脆甜爽口的延长苹果、味道醇厚的野酸枣、口感绵密的红薯等一众优质好物， 通过镜头一一呈现，借助"云端"直达宜兴消费者手中。 凛冽的寒冬，挡不住直播间里的下单热情，这场跨越千里的农特产品盛宴，仅是NFC延安苹果汁1个多 小时的直播就销售近2500箱，总金额近25万元，刷新了"宜融严选"直播间单场销售记录。不仅传递了革 命老区的地道风味，更成为宜延两地深化产销对接的生动实践。以优质农特产品为纽带，宜延两地正携 手架起一座协作共赢的桥梁。 一款果汁灌出致富新渠道 "在上次直播的基础上，这次我们精选了宜延合作的NFC延安苹果果汁等多款特色农副产品，让陶都市 民以更低的价格、更快的速度畅享延长美食。"热销的背后，离不开宜兴市对口帮扶延长县联络组的付 出。延长县地处陕北黄土高原，拥有30.58万亩的苹果种植基地，但因深加工链条短，长期面临"量大链 短、质优价平"的困境。如何让延长苹果销售走出低附加值的困境，成为联络组必须破解的考题。 一场直播播出销售新模式 11月18日，"宜融严选"直 ...

Core Insights - The article highlights the chronic issues facing Chinese internet companies, particularly focusing on recruitment practices that reflect strategic shortsightedness, internal conflict culture, and a lack of core competitiveness [2][5][12] Recruitment Practices - The article discusses absurd recruitment practices where companies seek candidates with overly specific labels rather than assessing their underlying skills and experiences [4][11] - There is a significant trend of job role fragmentation in the internet industry, with a 37% increase in job specialization over the past five years, while the proportion of hybrid roles has decreased by 18% [6][10] - Companies often prioritize short-term KPIs in recruitment, leading to inefficiencies and neglect of long-term user value [7][10] Strategic Short-sightedness - The article points out that many internet companies are unable to see the interconnectedness of roles, such as advertising and user growth, which leads to a fragmented understanding of their business [5][9] - The focus on immediate results has caused companies to split roles unnecessarily, resulting in poor collaboration and a lack of strategic vision [8][14] Internal Conflict Culture - Internal power struggles and a lack of effective governance structures contribute to a culture of conflict, which distracts management from making sound strategic decisions [8][12] - The article cites examples of companies like Bitmain and Dangdang, where internal conflicts have led to operational chaos and hindered growth [8][9] Core Competitiveness - The article emphasizes that many internet companies have lost their ability to innovate and rely heavily on "buying traffic" rather than developing core products and technologies [9][10] - Research indicates a U-shaped relationship between R&D investment intensity and company survival, with many companies failing to invest adequately in R&D [9][10] Recommendations for Improvement - Companies are encouraged to shift from a short-term focus to a long-term strategy, integrating roles rather than fragmenting them, and fostering a collaborative culture [14][15] - Successful companies like Google and Microsoft prioritize foundational skills and learning potential over narrow specialization, which helps maintain innovation and adaptability [12][15]