Core Viewpoint - The live streaming event "Yirong Selected" successfully showcased and sold various high-quality agricultural products from Yan'an, including NFC apple juice, contributing to the economic collaboration between Yixing and Yan'an [3][14]. Group 1: Sales Performance - The live streaming event sold nearly 2,500 boxes of NFC Yan'an apple juice in just over an hour, generating a total revenue of nearly 250,000 yuan, setting a new sales record for the "Yirong Selected" platform [3][14]. - The event not only highlighted the authentic flavors of the revolutionary old district but also served as a practical example of deepening the production and sales connection between Yixing and Yan'an [3][14]. Group 2: Agricultural Product Development - The collaboration between Yixing and Yan'an focuses on enhancing the value chain of Yan'an apples, which face challenges due to short processing chains and low added value [5][7]. - A total investment of 60 million yuan has been allocated to establish a standardized factory in Yan'an with an annual production capacity of 20,000 tons of NFC apple juice, along with an additional 30 million yuan for a project aimed at producing 100 tons of apple polyphenols [7][9]. - The first phase of the project is expected to process 28,000 tons of fresh fruit annually, generating an output value of 160 million yuan and directly benefiting 1,000 local fruit farmers [9]. Group 3: Culinary Collaboration - The "Yan'an Flavor" barbecue restaurant in Yixing utilizes fresh ingredients sourced from Yan'an, showcasing a successful culinary collaboration that enhances the local dining experience [10][12]. - The restaurant project, with an investment of 4 million yuan, aims to standardize and brand the traditional barbecue culture from Yan'an, contributing to the local economy [12][14]. - The "Yan'an barbecue" has expanded to 186 chain stores nationwide, generating an annual output value exceeding 300 million yuan, becoming a significant growth point for the local economy [14]. Group 4: Marketing and Brand Development - The "Yirong Selected" live streaming platform effectively connects local agricultural producers with consumers, establishing a service chain that maximizes farmer profits while promoting a virtuous cycle of production and sales [16][18]. - Geographical indication products like "Yan'an apples" and "small grains" have gained popularity among consumers in Yixing, enhancing the brand recognition and reputation of Yan'an products in the region [18].

Core Insights - The article highlights the chronic issues facing Chinese internet companies, particularly focusing on recruitment practices that reflect strategic shortsightedness, internal conflict culture, and a lack of core competitiveness [2][5][12] Recruitment Practices - The article discusses absurd recruitment practices where companies seek candidates with overly specific labels rather than assessing their underlying skills and experiences [4][11] - There is a significant trend of job role fragmentation in the internet industry, with a 37% increase in job specialization over the past five years, while the proportion of hybrid roles has decreased by 18% [6][10] - Companies often prioritize short-term KPIs in recruitment, leading to inefficiencies and neglect of long-term user value [7][10] Strategic Short-sightedness - The article points out that many internet companies are unable to see the interconnectedness of roles, such as advertising and user growth, which leads to a fragmented understanding of their business [5][9] - The focus on immediate results has caused companies to split roles unnecessarily, resulting in poor collaboration and a lack of strategic vision [8][14] Internal Conflict Culture - Internal power struggles and a lack of effective governance structures contribute to a culture of conflict, which distracts management from making sound strategic decisions [8][12] - The article cites examples of companies like Bitmain and Dangdang, where internal conflicts have led to operational chaos and hindered growth [8][9] Core Competitiveness - The article emphasizes that many internet companies have lost their ability to innovate and rely heavily on "buying traffic" rather than developing core products and technologies [9][10] - Research indicates a U-shaped relationship between R&D investment intensity and company survival, with many companies failing to invest adequately in R&D [9][10] Recommendations for Improvement - Companies are encouraged to shift from a short-term focus to a long-term strategy, integrating roles rather than fragmenting them, and fostering a collaborative culture [14][15] - Successful companies like Google and Microsoft prioritize foundational skills and learning potential over narrow specialization, which helps maintain innovation and adaptability [12][15]