转自：扬子晚报 12月25日下午，在宜兴市融媒体中心"宜融严选"直播间内，"延味直供 红色农珍"专场直播火热进行， 营养丰富的NFC苹果汁、脆甜爽口的延长苹果、味道醇厚的野酸枣、口感绵密的红薯等一众优质好物， 通过镜头一一呈现，借助"云端"直达宜兴消费者手中。 凛冽的寒冬，挡不住直播间里的下单热情，这场跨越千里的农特产品盛宴，仅是NFC延安苹果汁1个多 小时的直播就销售近2500箱，总金额近25万元，刷新了"宜融严选"直播间单场销售记录。不仅传递了革 命老区的地道风味，更成为宜延两地深化产销对接的生动实践。以优质农特产品为纽带，宜延两地正携 手架起一座协作共赢的桥梁。 一款果汁灌出致富新渠道 "在上次直播的基础上，这次我们精选了宜延合作的NFC延安苹果果汁等多款特色农副产品，让陶都市 民以更低的价格、更快的速度畅享延长美食。"热销的背后，离不开宜兴市对口帮扶延长县联络组的付 出。延长县地处陕北黄土高原，拥有30.58万亩的苹果种植基地，但因深加工链条短，长期面临"量大链 短、质优价平"的困境。如何让延长苹果销售走出低附加值的困境，成为联络组必须破解的考题。 一场直播播出销售新模式 11月18日，"宜融严选"直 ...

Group 1 - The core viewpoint of the news is the successful implementation of the "insurance + futures" income insurance project, which has provided financial support to apple farmers in Yan Chang County, helping them stabilize and increase their income [2] - The project compensated 151 farmers with a total of 1.1717 million yuan, covering an area of 2,424.05 acres, with over 84% of the total premium funded by financial institutions and public welfare organizations [2] - The project achieved a compensation of 483.45 yuan per acre, with all compensation payments reaching farmers' accounts by January 25, 2025 [2] Group 2 - The innovative "order purchase + insurance + futures + delivery" model has been successfully implemented, achieving a closed-loop management of the entire industry chain, which helped sell 1,974 tons of apples and generated excess profits of over 500,000 yuan [3] - This model addresses the dual challenges of farmers experiencing high yields but low income and companies facing difficulties in fulfilling orders [3] - The project has deepened the connection of interests between enterprises and farmers through order-based sales, risk avoidance via insurance and futures, and expanded delivery channels [3] Group 3 - Since 2017, the company has invested a total of 6.6813 million yuan in Yan Chang County, implementing 11 "insurance + futures" projects, 5 industry support projects, 2 educational public welfare projects, and 2 consumption support projects [4] - The company aims to continue its efforts in 2025 by focusing on industrial upgrades, financial tool innovation, and consumption support, creating a comprehensive service system for the apple industry in Yan Chang County [4] - The company's support work exemplifies its commitment to "financial services for the real economy," injecting financial vitality into rural revitalization through innovative models [4]