Core Viewpoint - The live streaming event "Yirong Selected" successfully showcased and sold various high-quality agricultural products from Yan'an, including NFC apple juice, contributing to the economic collaboration between Yixing and Yan'an [3][14]. Group 1: Sales Performance - The live streaming event sold nearly 2,500 boxes of NFC Yan'an apple juice in just over an hour, generating a total revenue of nearly 250,000 yuan, setting a new sales record for the "Yirong Selected" platform [3][14]. - The event not only highlighted the authentic flavors of the revolutionary old district but also served as a practical example of deepening the production and sales connection between Yixing and Yan'an [3][14]. Group 2: Agricultural Product Development - The collaboration between Yixing and Yan'an focuses on enhancing the value chain of Yan'an apples, which face challenges due to short processing chains and low added value [5][7]. - A total investment of 60 million yuan has been allocated to establish a standardized factory in Yan'an with an annual production capacity of 20,000 tons of NFC apple juice, along with an additional 30 million yuan for a project aimed at producing 100 tons of apple polyphenols [7][9]. - The first phase of the project is expected to process 28,000 tons of fresh fruit annually, generating an output value of 160 million yuan and directly benefiting 1,000 local fruit farmers [9]. Group 3: Culinary Collaboration - The "Yan'an Flavor" barbecue restaurant in Yixing utilizes fresh ingredients sourced from Yan'an, showcasing a successful culinary collaboration that enhances the local dining experience [10][12]. - The restaurant project, with an investment of 4 million yuan, aims to standardize and brand the traditional barbecue culture from Yan'an, contributing to the local economy [12][14]. - The "Yan'an barbecue" has expanded to 186 chain stores nationwide, generating an annual output value exceeding 300 million yuan, becoming a significant growth point for the local economy [14]. Group 4: Marketing and Brand Development - The "Yirong Selected" live streaming platform effectively connects local agricultural producers with consumers, establishing a service chain that maximizes farmer profits while promoting a virtuous cycle of production and sales [16][18]. - Geographical indication products like "Yan'an apples" and "small grains" have gained popularity among consumers in Yixing, enhancing the brand recognition and reputation of Yan'an products in the region [18].

Group 1 - The core viewpoint of the news is the successful implementation of the "insurance + futures" income insurance project, which has provided financial support to apple farmers in Yan Chang County, helping them stabilize and increase their income [2] - The project compensated 151 farmers with a total of 1.1717 million yuan, covering an area of 2,424.05 acres, with over 84% of the total premium funded by financial institutions and public welfare organizations [2] - The project achieved a compensation of 483.45 yuan per acre, with all compensation payments reaching farmers' accounts by January 25, 2025 [2] Group 2 - The innovative "order purchase + insurance + futures + delivery" model has been successfully implemented, achieving a closed-loop management of the entire industry chain, which helped sell 1,974 tons of apples and generated excess profits of over 500,000 yuan [3] - This model addresses the dual challenges of farmers experiencing high yields but low income and companies facing difficulties in fulfilling orders [3] - The project has deepened the connection of interests between enterprises and farmers through order-based sales, risk avoidance via insurance and futures, and expanded delivery channels [3] Group 3 - Since 2017, the company has invested a total of 6.6813 million yuan in Yan Chang County, implementing 11 "insurance + futures" projects, 5 industry support projects, 2 educational public welfare projects, and 2 consumption support projects [4] - The company aims to continue its efforts in 2025 by focusing on industrial upgrades, financial tool innovation, and consumption support, creating a comprehensive service system for the apple industry in Yan Chang County [4] - The company's support work exemplifies its commitment to "financial services for the real economy," injecting financial vitality into rural revitalization through innovative models [4]