以下文章来源于盐财经 ，作者莫奈 作为印度首个向中国输出的互联网企业， OYO留下的故事颇为耐人寻味。 文 ｜ 莫奈 编辑 ｜ 江江 来源｜ 盐财经（ID：nfc-yancaijing） 封面来源 ｜ Unsplash 这些酒店环境参差不齐，即使花了钱也很难有居住品质可言，但如果能统一标准并且连锁化运营，会是个商机——在跑遍印度各地、住遍了各种廉价酒店和 小旅馆后，一个名叫瑞提什（Ritesh Agarwal）的印度小伙感慨道。 19岁时，这个小伙创立了一个对标Airbnb的信息聚合平台，将全印度的廉价旅馆、私人房间以及短期公寓汇总在上面。这还不够，他开始了酒店改造的尝 试，并且创立品牌OYO。 盐财经 . 洞察趋势，睿智人生。《南风窗》旗下专业财经媒体。 Ritesh Agarwal和他的第一家OYO/图源：Ritesh Agarwal的社媒 OYO并不直接持有酒店，而是通过加盟的方式拓展规模。七年后，OYO成为印度最大的经济型酒店预订平台，让印度人体验了一把连接互联网和星际酒店 的机会，作为品牌标识的"OYO红"，彻底红遍印度。 有商业头脑的瑞提什，开始计划把"印度神话"复制到中国。为此，他还给自己改了一 ...

Core Viewpoint - OYO, founded by Ritesh Agarwal, has transformed the budget hotel industry in India through a franchise model, rapidly expanding its presence and aiming for an IPO with a target valuation of $8 billion, despite facing challenges in the Chinese market [4][9][42]. Group 1: Company Overview - Ritesh Agarwal, at 19, created a platform aggregating budget accommodations in India, leading to the establishment of OYO [2][4]. - OYO does not own hotels but expands through a franchise model, becoming India's largest budget hotel booking platform within seven years [4][5]. - The brand's distinctive red logo has become synonymous with affordable lodging in India [12]. Group 2: Expansion and Challenges - OYO entered the Chinese market in late 2017, rapidly opening new locations, but faced significant challenges, leading to its exit by 2021 [5][33]. - At its peak in China, OYO managed over 50,000 rooms across 1,000 hotels, but the model's sustainability was questioned due to operational issues and market competition [22][28]. Group 3: Market Position and Strategy - OYO's business model focuses on standardizing low-cost hotels, which previously lacked brand recognition and quality standards [17][39]. - The company has been able to increase hotel occupancy rates from 25% to 65%-70% through its franchise model [17]. - OYO's target market includes budget-conscious travelers, with many hotels priced under 100 yuan per night [36]. Group 4: Financial Performance and Future Outlook - OYO plans to go public with a target valuation of $8 billion, aiming to leverage its brand recognition and market position [9][42]. - The company has recently achieved quarterly profitability for the first time, with a net profit of approximately 62.3 million rupees [42]. - OYO continues to attract investment and has formed strategic alliances, such as with Microsoft, to enhance its technological capabilities [43].