Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company achieved total revenue of 835 million yuan in H1 2025, representing a year-on-year growth of 9.31%, with a net profit attributable to the parent company of 132 million yuan, up 18.08% year-on-year [1] - In Q2 2025, total revenue reached 465 million yuan, growing 13.5% year-on-year, and net profit attributable to the parent company was 94 million yuan, reflecting a significant increase of 31.42% year-on-year [1] - The company is focusing on "efficiency improvement and volume expansion," with a dual approach of internal development and external mergers and acquisitions, leading to continued revenue growth [2] Revenue and Business Performance - In Q2 2025, revenue from franchise stores, direct stores, and group meal channels was 348 million yuan, 5 million yuan, and 106 million yuan, respectively, with year-on-year growth rates of 10.5%, 14.1%, and 26.2% [2] - The number of franchise stores reached 5,685 by the end of Q2 2025, with a net increase of 542 stores in H1 and 41 stores in Q2, aligning with the annual store opening plan [2] - The average revenue per franchise store increased by 2.7% year-on-year, indicating a stabilization in single-store revenue [2] Profitability and Cost Management - In Q2 2025, the gross profit margin improved to 28.23%, an increase of 1.85 percentage points year-on-year, primarily due to low raw material costs and ongoing cost reduction efforts in production [3] - The sales expense ratio decreased to 3.88%, down 0.53 percentage points year-on-year, attributed to reduced store renovation subsidies, employee compensation, and rental costs [3] - The net profit margin for Q2 2025 was 20.45%, up 2.7 percentage points year-on-year, while the non-GAAP net profit margin was 13.4%, an increase of 1.2 percentage points [3] Earnings Forecast and Valuation - The company’s net profit forecasts for 2025-2027 have been raised by 8% each, now projected at 281 million yuan, 306 million yuan, and 331 million yuan, respectively [4] - The estimated earnings per share (EPS) for 2025-2027 are 1.17 yuan, 1.28 yuan, and 1.38 yuan, with current stock prices corresponding to price-to-earnings (P/E) ratios of 19, 18, and 16 times [4] - The report indicates that the company is on track to meet its annual store opening goals, with improvements in single-store operations expected to alleviate the number of store closures in the second half of the year [4]