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【私募调研记录】丹羿投资调研莱绅通灵
Zheng Quan Zhi Xing· 2025-05-19 00:05
Group 1 - The core viewpoint of the news is that Dan Yi Investment has conducted research on the listed company Lai Shen Tong Ling, focusing on its future strategies and operational adjustments [1] - Lai Shen Tong Ling plans to complete channel adjustments by the end of 2024 and will not pursue large-scale expansion, emphasizing the quality of individual stores [1] - The company aims to establish 50 direct-operated stores and 15 franchised stores, each generating over 10 million in revenue by 2025 [1] - The franchise system will balance new and existing partners, with selection criteria including shared vision, financial strength, and channel expansion capabilities [1] - Inventory adjustments include a provision for inventory impairment of 32.84 million yuan, primarily for K gold inlaid diamonds, with a total inventory structure of 500 million yuan in gold, 800 million yuan in K gold inlaid and bare diamonds, and 153 million yuan in jade [1] - Starting from August 2023, the company began experimenting with gold, initially focusing on weight-based gold, with plans to shift towards inlaid gold in the second half of 2024 to drive profit growth [1] - The primary customer base consists of existing members, with new customers attracted through referrals from old members; product offerings are differentiated between online and offline channels [1] - The company has a complete design team that launches 5-6 product series annually, with the recent "Zhuan Yun Xing Lun" series receiving positive market feedback [1] - The management structure includes the chairman focusing on strategy and product, while the president oversees operations and brand marketing [1] Group 2 - Dan Yi Investment is a private investment management firm established in April 2015, with a registered capital of 10 million yuan [2] - The firm has a strong team with over ten years of experience in investment research, having previously worked at notable institutions such as Huabao Xingye Fund and Guotou Ruijin Fund [2] - The firm has managed funds totaling several billion yuan and is recognized for its performance in the industry [2]