Core Viewpoint - The consumer goods capital market in 2025 is not only bustling with brand owners but also increasingly featuring service providers, referred to as "shovel sellers," who support major consumer brands. Jiangtian Technology, a label printing company, has successfully listed on the Beijing Stock Exchange, reflecting this trend [1]. Company Overview - Jiangtian Technology, established in 1992, transitioned from a small local factory to a significant player in the label printing industry under the leadership of the second generation, who brought international supply chain management experience [2]. - The company has been recognized as one of the top 50 brands in China's label printing industry for four consecutive years from 2022 to 2025, ranking among the top five in both daily chemical and food and beverage label categories [2]. Financial Performance - Jiangtian Technology's revenue grew from 384 million yuan in 2022 to 538 million yuan in 2024, with a net profit increase from 74.45 million yuan to 102 million yuan, reflecting compound annual growth rates of 20.95% and 25.46% respectively [4]. - For the first three quarters of 2025, the company reported a revenue increase of 10.85% year-on-year to 468 million yuan and a net profit increase of 11.45% to 89.11 million yuan [4]. Market Position and Client Dependency - The company heavily relies on its main business segments, with film labels contributing over 79% of revenue in 2024, indicating a high concentration in its revenue sources [6]. - Jiangtian Technology's sales to its largest client, Nongfu Spring, accounted for 42.02% of total revenue in the first half of 2025, highlighting a significant dependency on a few major clients [8][9]. Growth Projections - The company anticipates full-year revenue for 2025 to reach between 604 million and 624 million yuan, representing a year-on-year growth of 12.24% to 15.95% [5]. - The expected net profit, excluding one-time gains, is projected to be between 103 million and 112 million yuan, indicating a growth of 6.58% to 15.89% [5]. Industry Trends - The rise of "shovel sellers" in the consumer goods sector is attributed to the recovery of the consumption industry, particularly in the beverage sector, leading to increased demand for packaging and related services [11][13]. - The trend of companies like Jiangtian Technology going public reflects a broader movement in the industry, where suppliers are capitalizing on the growth of downstream brands [11][12]. Challenges Ahead - Despite strong performance, Jiangtian Technology faces risks related to raw material price fluctuations and a heavy reliance on major clients, which could impact profitability if market conditions change [10][14]. - The company has invested significantly in R&D, with a total of 76.68 million yuan over the past three years, indicating a commitment to innovation and competitiveness in the market [10].

Core Viewpoint - The article discusses the successful IPO of Jiangtian Technology, a company specializing in label printing, highlighting its growth potential and challenges in a competitive market [2][12][19]. Company Overview - Jiangtian Technology, formerly known as Suzhou Jiangtian Packaging Color Printing Co., was established in 1992 and transitioned to a private enterprise in 2002 under the leadership of Wang Jinhua and her family [6][9]. - The company provides integrated solutions for label printing, including material selection, color and ink customization, and production optimization [2]. Market Position - Jiangtian Technology has established a strong client base, including well-known brands like Nongfu Spring, Unilever, and Procter & Gamble, and has achieved a market share of 28.05% in the domestic daily chemical label market [12][14]. - The company reported revenues of 384 million yuan, 508 million yuan, and 538 million yuan for the years 2022, 2023, and 2024, respectively, with net profits of 74.45 million yuan, 96.46 million yuan, and 102 million yuan during the same period [12]. Client Dependency - Jiangtian Technology heavily relies on Nongfu Spring, which accounted for 29.40%, 40.29%, 35.33%, and 42.02% of its revenue from 2022 to the first half of 2025 [14][15]. - The company faces challenges in negotiating prices with large clients, as evidenced by a decrease in sales revenue despite Nongfu Spring's growth [16][17]. Technological Advancements - The company plans to raise 531 million yuan through its IPO to invest in smart production lines and a technology research center, aiming to enhance its production capacity and competitiveness [19][20]. - The global label printing market is projected to grow from 46.14 billion USD in 2023 to 64.01 billion USD by 2028, indicating significant growth potential for Jiangtian Technology [20]. Industry Challenges - Jiangtian Technology faces pressure from declining prices of its main products, with the price per square meter of film labels decreasing from 7.98 yuan to 6.71 yuan over three years [21]. - The company is sensitive to fluctuations in raw material costs, which constitute 76%-80% of its main business costs, and must navigate competition from established global players like Avery Dennison [23][24].

Core Viewpoint - Jiangtian Technology successfully passed the IPO review on the Beijing Stock Exchange, highlighting the potential of seemingly insignificant businesses to capitalize on market demand and achieve growth [5][12]. Company Overview - Jiangtian Technology, founded by Wang Jinhua, transitioned to being operated by his daughter and son-in-law, who introduced advanced printing technology and established partnerships with major brands like Nongfu Spring and Blue Moon, generating a net profit of 100 million yuan annually [5][9]. - The company specializes in label printing, providing integrated solutions for various industries, including beverages, daily chemicals, and food [9][10]. Financial Performance - Jiangtian Technology's revenue for 2022 to 2024 is projected to be 384 million yuan, 508 million yuan, and 538 million yuan, respectively, with net profits of approximately 74.45 million yuan, 96.46 million yuan, and 102 million yuan [10]. - The gross profit margin for the same period is expected to be 28.05%, 30.95%, and 29.97% [10]. Market Position and Client Base - The company has established relationships with numerous domestic and international brands, with Nongfu Spring being its largest client, accounting for 29.40%, 40.29%, and 35.33% of revenue from 2022 to 2024 [12]. - The product mix shows a significant increase in the proportion of film-based labels, rising from 71.69% in 2022 to 84.58% in the first half of 2025 [11]. IPO Details - Jiangtian Technology plans to issue up to 176.18 million shares in its IPO, raising approximately 531 million yuan for projects including the construction of intelligent production lines and a technology research center [13]. - The initial fundraising target was reduced by 80 million yuan, with part of the funds allocated for "supplementing working capital" [13]. Industry Context - The label printing industry is characterized by low concentration and increasing competition, leading to a decline in the unit price of film-based labels over the past three years [11]. - The rise of the tea beverage market has fostered growth for packaging suppliers, with several companies successfully going public, indicating a trend where suppliers benefit from the expansion of consumer brands [14][15].